China Hotels Group ranked 20 18.

Many domestic hotel groups are large in scale, and a large number of customers settle in every day. Hotels are generally located around developed big cities or tourist attractions, so which hotels are the best? Share a wave of hotel group rankings with you.

20 18 China hotel group top 50 list 20 18 China chain hotel brand top 30 list With the economic growth, both the scale of tourism and the scale of business travel are growing steadily. At present, the growth rate of total tourism revenue and total number of people is 10%, while the growth rate of total business travel expenditure in China is 9.2%, which has become the fastest growing and largest business travel market in the world.

20 17 star hotels continue to maintain an upward trend. The average price of national star-rated hotels was 359. 17 yuan/room, and the average occupancy rate was 60.40%, up 3.50% year-on-year.

In the scale ranking of China hotel groups in 20 18, * * there are 22 hotel groups with more than 10000 rooms and 5 hotel groups with more than 10000 rooms.

Among them, Jinjiang International Hotel Group ranks first in the number of rooms, with 6,794 stores and 680,000 rooms nationwide, far ahead of other hotels.

BTG Home Inn Group ranks second in the number of rooms, with 37 12 stores in China * *, with 384,700 rooms, and China Hotel Group ranks third, with 3,746 stores and 379,700 rooms.

According to the location of its headquarters, Shanghai Hotels Group has the largest number on the list, with 9 hotels. There are 6 hotel groups in Beijing, 3 in Guangzhou, 4 in Shenzhen and 5 in Hangzhou.

On the whole, the more developed the city, the larger the hotel economy, so the hotels on the list are mostly concentrated in first-tier cities such as Beijing, Guangzhou and Shenzhen. Hangzhou's economy and tourism have developed rapidly, and so has the hotel industry.

On April 1 1, the 7th China Hotel Culture Festival was grandly opened in Guangzhou. At the meeting, China Hotel Association and Yingdie Information jointly released "20 18 China Hotel Chain Development and Investment Report". At the same time, they released the 20 18 list of top 50 hotel groups in China, top 30 hotel chain brands in China, top 30 foreign hotel group brands, and top 0 hotel chain brands in China.

This report is based on the public files of domestic hotel investment and management groups in China and foreign hotel brands in China, previous year's data, industry news and independent research, and tries to show the present situation of hotel chain development in China.

The growth rate of budget hotels has slowed down, and it is in urgent need of transformation and upgrading. By the end of 20 1 865438+1October1,there were 32444 budget hotels. The number of rooms was 2,009,738, a year-on-year increase of 9.95%.

Due to the rise of middle-class consumer groups, consumption upgrading has led to great changes in customer demand. Whether the services provided by the hotel can meet the personalized, diversified, mobile, experiential and community needs of new consumers is a great challenge to budget hotels. In addition, with the intensification of competition, the hotel industry presents a competitive pattern of group, giant, capitalization, brand and chain; With the increasing scarcity of high-quality hotel properties, rising labor rent and energy consumption costs, and aging products, the economy hotel industry is facing constant reshuffle and a new round of transformation and breakthrough.

Economy hotels have experienced a period of rapid development, with a large stock and a high brand chain rate in first-and second-tier cities. However, the growth rate of REVPAR slowed down and the return on investment was low. In order to find a new development path, we should innovate in the development mode, such as repositioning, focusing on the market segments of first-and second-tier cities, optimizing and upgrading products appropriately, or using hotels to enjoy resources, increasing the extension service chain and providing value-added service income. In cities below the third tier, the degree of brand chain is relatively low, and the market channels are sinking. We should seize the opportunity of upgrading hotel brand industry in the process of urbanization in China and actively face the decisive opportunity of the main battlefield of economic hotels.

Mid-range hotels are growing well, showing a hundred flowers blooming. By 20 18 65438+ 10/0, the number of mid-range hotels was 35 1 9. The number of guest rooms was 403,337, up 3 1.43% year-on-year. In order to make hotel brands more comparable in different market segments, according to the pricing of major hotel brands and the comprehensive performance of the market, several original mid-range hotel brands, such as Atour Hotel, He Yi Hotel, Jinjiang Capital, Orange Crystal and Jinglun, have been adjusted and started to be newly included in the category of high-end (four-star) hotels. During the reporting period, a total of 404 hotels were opened, including 52,065,438+02 rooms.

The rising proportion of the middle class, consumption upgrading and high-end transfer promote the demand growth of mid-range hotels, which have become a new investment hotspot in the market. The main brands in the mid-range hotel market are operating well and growing well. Global hotel giants have experienced the process of gradually reducing assets and increasing the proportion of franchisees. Compared with overseas hotels, there is still room for improvement in the proportion of domestic mid-range hotels and franchisees, and the ratio of high: medium: low in Europe and America is stable at 2:5:3.

Pattern, China's mid-range hotels currently account for less than 30%, and there is still a lot of room for growth in the mid-range hotel market, and the overall scale is expected to be further expanded. Of course, the market competition will be more intense, and the trend of M&A cooperation is expected to continue. A new round of merger or reorganization is just around the corner, and mid-range hotels have become a hot spot for enterprises and capital.

Faced with a large number of middle class and increasingly rich accommodation demand, China local hotel management group has gradually increased the brand layout of mid-range hotels. China local hotel management group, which rose from the field of budget hotels, also began to show a blooming situation in the field of mid-range hotels. Many well-known brands of mid-range hotels are not inferior to foreign brands in satisfying customers' personalization and mobile payment. Mid-range hotel brands with clear product profit model, unique brand connotation and meeting new consumption needs will take the lead in rising, lead the industry trend and become an important participant in international hotel brand competition.

* * * Enjoy the economic era, * * * Enjoy the accommodation service and set off a storm in the hotel industry. 20 17 is the first year for China to enjoy the economy. Accommodation industry is one of the industries with early and far-reaching economic influence. Under the tide of enjoying the economy, the accommodation industry has gone through the initial stage, and it also has the business model of China's national conditions. There are a variety of hotel * * * enjoyment modes, such as scene space * * * enjoyment, content operation * * * enjoyment and horizontal alliance and cooperation. The phenomenon of intra-industry integration and inter-industry cooperation will be more obvious, and peers will no longer be pure competition, and they can enjoy a lot of resources and information to further enhance the competitiveness of hotels.

Under the background of enjoying the economy, how to change thinking and improve the cash flow value and asset value of existing assets. How to jump out of the hotel's inertia thinking, break the normal state of hotel facilities planning and functional layout, introduce more organic integration of cross-border formats, and truly realize the double promotion of benefits and asset value brought by cross-border thinking is the direction that hotel property owners should seriously consider.

It is the general trend, firm deleveraging, and real estate hotels' resolution of financial risks. It is also forced by the situation. It is the only way to solve the idling of funds, curb asset bubbles, reverse the actual situation and repair the structural imbalance of the economy. It is also the key measure to actively prevent and resolve systemic financial risks, and it is also the new normal that enterprises must face. Some high-end real estate hotels put forward the goal of transformation and upgrading, reducing leverage and improving debt structure, and sold assets to meet the needs of increasing cash flow and reducing financial costs. Taking reducing the debt ratio as the main task, while retaining the brand and operation right of the project, is also an important way to belittle assets and deleverage, and change the unsustainable and resource-consuming production mode into a sustainable and brand-exporting production mode.

High-end hotel market investment tends to be rational, and local hotel brands gradually rise. In 20 17, the high-end hotel market picked up in an all-round way, especially in first-and second-tier cities. International hotel brands have dominated in China for decades, but now local brands have accelerated their development, especially the former bosses have tried to run their own brands. Market investment tends to be rational. How to replicate the good return on investment in first-tier cities in second-and third-tier cities, how to establish a brand matrix, meet the changes in consumer demand, and improve the efficiency of hotel management enterprises has become the same problem. Although there is a gap between China's hotel management companies and international brands in the high-end market, China's huge market demand, the rapid development of local brands, the innovation of Internet technology and the change of thinking of the younger generation have all become favorable factors for the gradual rise of local brands.

With the rise of middle-class consumer groups, mid-range hotels are blooming. According to McKinsey's prediction, in 2022, the number of middle class in China will increase from 65,438+74 million families in 20 12 to 27 10/00000 families. In the future, the potential consumers in China's mid-range hotel market are expected to continue to grow at an annual rate of about 65,438+00%.

China local hotel management group, from the economic hotel field to now, has also begun to show a hundred flowers in the mid-range hotel field. Many well-known brands of mid-range hotels are not inferior to foreign brands in satisfying customers' personalization and mobile payment.

Of course, the management of mid-range hotel brands by hotel groups that are good at developing economy hotels is bound to have a process of gradual learning and growth, which cannot be achieved overnight. For the mid-end hotel market, the products on the supply side are already sufficient. For example, whether the products provided by hotels can continuously meet the personalized, mobile and experiential needs of consumers and establish customer loyalty with consumers is bound to withstand long-term challenges.

Artificial intelligence and micro intelligent will be widely used in hotels, which are often misunderstood as replacing manpower, but they are more commonly used as technical aids. For the hotel industry, artificial intelligence helps enterprises create greater trust and efficiency, and shows the prospect of transforming operations, customer service and facilities through AI robots. It is the common strategy of many modern hotel industry leaders and service partners to have smart hotels that exceed customers' expectations. Hotel companies hope to enhance the guest experience through artificial intelligence care, support and service. The use of some intelligent technologies can reduce the operating cost of the hotel, but it will increase the initial investment of the hotel. From the perspective of user experience, privacy and convenience, it meets the needs of users. At present, some hotel chain brands have made bold attempts in micro intelligent or artificial intelligence, which will lead the rapid application of the whole industry.