Traditional Culture Encyclopedia - Hotel accommodation - Beijing Zheng Nanyan 7 Days Hotel Chain Group

Beijing Zheng Nanyan 7 Days Hotel Chain Group

Zheng Nanyan changed careers twice, entering Ctrip from a software company and leaving Ctrip for 7 days. Zheng Nanyan, known as the "cost killer" at work, is extremely strict about cost reduction, and has been returning the saved costs to members and customers at a very "low" price for seven days. "I don't agree with the statement of' cost killer'. We are just better than the average level of our peers in cost optimization. " Zheng Nanyan said. At present, the seven-day average house price in China is about 170 yuan/day, and that in 200 yuan is about 65,438 yuan/day, both of which are lower than the national average. 77 yuan lived for the first time, and was introduced to its members in 7 days. Economy room 137, big bed room 157, twin bed room 177 ... This made it quickly establish a group of loyal members. According to statistics, the total number of registered members in the past seven days has reached 6.5438+0.5 million.

Due to the low-cost and low-price model formulated by Zheng Nanyan, 7 Days has risen rapidly in the field of domestic economy hotels. After success, Zheng Nanyan does not intend to change the existing low-cost model. Especially during the Olympic Games, Zheng Nanyan said that he would not significantly increase the hotel room price within seven days.

"During the Olympic Games, stores in Beijing will not be greatly increased in seven days like some hotels." Zheng Nanyan said, "The 7-day business philosophy is to grasp the core needs of consumers, and we will not change prices at will because of short-term interests. I have calculated that if the price rises sharply during the Olympics, we may earn millions more in seven days, but we will not harm the interests of our customers for this money. "