How should hotels maintain online reputation?

In the era of self-media, it is very important to monitor and manage the public opinion and word-of-mouth of hotels for maintaining their online word-of-mouth image. It can help hotels quickly find their own public opinion and word of mouth, so as to quickly respond to guidance and reduce or even eliminate negative effects.

1. Use a search engine

For search engines, it is a more traditional way to monitor online public opinion and word of mouth. Usually, you only need to use search engines such as Baidu, 360 Search, sogou search or Google to enter hotel-related keywords into the search box, and then click, you can preview from the first page, turn back the page, and filter hotel-related information one by one. Because the actual operation is simple, there are still many enterprises using it.

2. Carry out target retrieval

Similar to the principle of search engine, just like we usually search some interesting topics in some news media. Hotels can enter special keywords to search through online platforms (news portals, industry websites), mobile phone WeChat and other service platforms with built-in search functions. After the search, the content related to the hotel itself will be presented one by one. At this time, you only need to query and analyze it yourself.

3. With the help of online public opinion and word-of-mouth monitoring management software.

The management software of online public opinion and word-of-mouth monitoring —— Zhiwei Business Information is a special tool dedicated to Internet information mining and collection. It is different from manual use of search engines and directional retrieval. The whole network can be continuously monitored and analyzed in real time for 24 hours. When negative public opinion and word-of-mouth are found, the police will be called at the first time, and statistical charts will be automatically generated to monitor daily and weekly newspapers, thus helping the hotel to quickly solve the crisis of online public opinion and maintain the online word-of-mouth image of the hotel.