How to keep a long-term guest in a hotel room? Thank you.

Let the guests know what products and services your hotel offers and what interesting things around you can make you stand out from the competition, especially when they can't get these activities or services elsewhere.

1, what to introduce to the guests?

Don't always assume that your potential guests will know about the products or services you offer. Just like a travel agency, let customers know about your products and services before they arrive, instead of relying on leaflets or brochures from your hotel.

Establish contact with the local tourism department to ensure that the information you provide is updated in time. What activities can I participate in every day, such as scenic spots, theme parks, museums and places of interest? What festivals, fairs or activities are there in the local area? What outdoor activities attract your target consumers: attractions, hiking, gardens and outdoor adventures.

The main attractions are of course important. Marking some activities that guests can't find in the guidebook can make the guest's accommodation experience more unique.

Don't forget to tell the guests about the activities organized by your hotel. If your hotel is in a special climate zone, guests spend most of their time in the hotel. Let them know all the indoor activities you offer, so that they don't have to think about what to do on cold and humid nights.

2. Pay attention to what the guests are most interested in.

There may be many potential activities, but you only need to pay attention to the activities that the guests are most interested in. What other activities are the guests interested in? Get feedback from existing guests. What will they do during their stay? What do they like? Where do they think the money is best spent? What prompted them to choose your hotel? What is the potential reason why they like to stay in your hotel? In what way will they recommend your hotel to friends or family?

3. Provide convenience for the choice of guests.

It's one thing to let guests know about activities, but it's another to let guests make choices. Let the guests know some facts, such as distance, how to get there and the opening hours of the activity. Provide relevant contact information or website links for guests (often test this information to update it in time). Some activities need to be booked in advance. Can you help the guests arrange these activities?

Make it as convenient as possible for guests to participate in some activities. If guests like hiking, can you provide some equipment to blow dry or dry wet boots? If you arrange fishing activities, can you help them get permission and fishing tools? If some places are difficult to go, how will you help guests get there?

4. Cooperation with local enterprises

If a place, an activity or a scenic spot will bring you consumers, take the initiative to establish a cooperative relationship with the organization that organizes guests. Invite them and know what kind of products or services you should provide, so that they can sell your products and services to their guests, and vice versa.

See if we can cooperate to launch some product packaging services or promotional activities? This brings great value to your guests. Or let partners become sponsors of the activities you organize? These cooperation channels can create opportunities for cross-selling between you.

5. Add emotional color to the activity description.

Don't simply copy the activity content or scenic spot information on the leaflet, add your own emotional color to make it lively. Point out your favorite hiking or adventure routes, leisure places, etc. Everyone loves to hear stories, so let your own experiences speak for themselves.

Encourage your team to share what they like to do and where they like to go. This will not only be more personalized, but also bring the guests closer to your team.

If you need to provide information about activities that you are not interested in, find someone who is interested to write it. If there is a local racetrack and you hate horse racing, find someone who is interested in writing horse racing anecdotes.

However, don't forget to add what the guests did during their stay in the hotel.

6. Publicize these activities repeatedly

Provide as much information as possible on your website, including pictures and videos, but don't stop there. Your personal story is the best content material for blogs and emails, and at the same time, it provides some good topics for users to download for free, so that potential guests are willing to join your email receiving list.

Respond to the confirmation email in a personalized way, introduce the activities during the stay (remind the guests whether they need to make a reservation), and ensure that the guests can get enough information when they check in, including the local map, the opening hours of related activities and the updated bus timetable or itinerary.

7. Update information in time.

There is nothing worse than seeing an advertisement for an event that happened one and a half years ago on the hotel website. The schedule of various activities should be updated in real time, which requires your team to participate. According to the interests of team members, set up "champion awards" for different activities, because what you are interested in can attract your attention more.

You should also keep abreast of hot topics in the media and possible local events. For example, at the time of writing this article, Highclere Castle in Berkshire, England was called the most expensive country house in the world. What's your local headline?

On the contrary, if your hotel customers want to avoid taking the mass route, you have to work hard from the opposite angle.

Therefore, whether your customers are business or leisure guests, you should give consumers a convincing reason to choose you, that is, let them know what they can do during their stay in your hotel; Then try to provide convenience for them to enjoy these activities and services, which will not only attract repeat customers, but also bring more recommendations.