The core of brochure design: how to become the visual focus

The design of brochures is a completely new approach for everyone. When companies participate in exhibitions or commercial activities, they usually have a promotional brochure designed to achieve a specific publicity effect. So, what should companies do when designing a brochure? How to design a brochure to achieve the ideal publicity effect? The purpose of this article is to provide you with a reference. The design of brochures is also a promotional picture, which can also be attributed to promotional advertisements. These brochures are generally released in public places such as exhibition halls, business districts, attractions, hotels, and real estate. Compared with other advertisements, brochures have the characteristics of extensive content, rich artistic expression, and strong effects. So today, with the rapid development of the Internet, brochures are still a long-term publicity method. When designing promotional brochures, companies should generally pay attention to the following issues: 1. The design of the company brochure should be more atmospheric. Brochures cannot be distributed randomly and must be distributed at designated locations. Because it is disturbed by the surrounding environment and various factors, it must show its atmospheric side and highlight images and colors. The picture should be ultra-clear, and it should be attractive to a certain extent. 2. The design of the company brochure must have a strong effect in order to impress potential customers; the brochure design must fully reflect the positioning design principles. Trademarks, titles, and graphics stand out. Strong contrasting colors or large areas of blank space simplify the visual processing process and become the visual focus. If advertising is distinguished from other visual arts in terms of form, it can be said that brochures are typical advertisements. 3. The design of company brochures must be artistic. In terms of advertising brochures, it includes commercial advertisements and non-commercial advertisements. For every brochure, it is highly targeted. Product brochures are expressed in advertising forms such as artistically expressive photography, realistic paintings, comics, etc., leaving consumers with real and dynamic pictures and humor. Non-commercial brochures, with extensive content, diverse forms, and rich artistic expression techniques. Cultural and artistic brochures are advertising-themed. You can give full play to your imagination and appreciate works of art. Many painters who pursue formal beauty actively participated in the design of brochures and used their own painting language to design brochures in different styles and forms.