Inspirational legend entrepreneurial story

Inspirational legend entrepreneurial story

Break into the provincial capital, repair the bike first.

Families in Liu Yudong, like other rural families, are poor and have many brothers and sisters. Unlike many rural children, although he is the oldest in the family, he has a strong independence since he was a child. 1987, Liu Yudong was only 16 years old. After finishing junior high school, he came to Jinan with two dollars to "conquer the world".

At that time, he had no skills and it was extremely difficult to find a job. Finally, he had to learn to repair bicycles from his master. At that time, his idea was simple: "Art does not oppress people, learn some skills, and you can make a living in the future."

Apprentice for more than 2 years, earning 20,000 yuan. "At that time, in addition to repairing bicycles in the store during the day, I had to go to the bicycle factory to install bicycles at night. Although the work is very hard, I have gained a lot. " This "achievement" is fresh in his memory. "A young man under the age of 20 has 20,000 yuan, which was very rare at that time.

Go home to build a house and get married, or continue to do it there? He was confused at that time. In rural areas, boys usually get married at the age of 20, and their parents advise him to go back. But he finally "disobeyed" his family's wishes and spent 300 yuan/month renting a doorway near Jinan Mansion to repair his bicycle.

At that time, most people who came to repair bicycles liked smoking and drinking. Careful Liu Yudong specially brought some cigarettes and wine from other places and put them in the shop to help with business. This became his initial starting point as an alcohol agent. After a long time, he felt that buying goods from others was costly and flexible. He stared at the agent.

Business starts with collecting bottles.

It is not easy to be an agent. No one will give large quantities of goods to this young man who is only 19 years old. And at that time, many wineries had special agents, and wineries didn't care about one car and two cars. Besides, he doesn't have much money or strength.

Bold Liu Yudong took more than 65438+ 10 to the winery in lanling wine, which was a smash hit that year. The director turned him down without consulting him. Liu Yudong was not discouraged. "I won't leave until he sells me wine," Liu Yudong recalled.

As promised, he stayed in this winery for a week and slept in front of the director's house at night. The factory director was moved by the young man. Even so, he didn't promise to sell him the wine, but gave him an idea: let him put away the bottle first, and then change it.

Under the direction of the factory director, he traveled all over Jinan, including Shanghe and Jiyang, collecting bottles. The director didn't break his word and finally sold him the wine. "If you want to do something, you must do it at all costs. You should take difficulties as opportunities and exercise opportunities. " Now, Liu Yudong is glad of his persistence. "This is inseparable from my diligence and hard work in rural life.

1992, after learning that two foreign firms in the United States began to engage in the trade of Coca-Cola, Dove and other products in China, Liu Yudong, 2/kloc-0, went to Beijing to negotiate with these two foreign firms and asked Jinan to act as an agent to distribute "foreign brands". Smart and hard-working, Liu Yudong got his wish.

Later, he successively represented Feixian Laobaigan, Jingzhi Baigan, Taishan Tequ and other Shandong liquors. By 1994, the company's annual sales reached one million. Liu Yudong completed the primitive accumulation.

Create your own century-old brand

Bigger moves are yet to come. On June 5438+ 10, 2002, Liu Yudong joined hands with LU ZHOU LAO JIAO CO.,LTD Co., Ltd. to develop more than 20 new products in LU ZHOU LAO JIAO CO.,LTD Co., Ltd., and obtained its exclusive agency right in the whole country, set up branches in major provinces and cities in China, established its own sales channels and logistics distribution network, and formed Jinan as the center, relying on Shandong.

Up to now, it has been a Jinan agent of more than 50 famous brands and more than 2,000 single products such as Maotai, Wuliangye, LU ZHOU LAO JIAO CO.,LTD and Langjiu. However, this did not satisfy him. "We want to be the general agent of foreign famous wines in China, so that the people of China can really get close to foreign wines."

At present, Liu Yudong's products are not only drinks, but also non-staple food seasonings, cooked meat products, health foods, daily necessities and other fields. "In addition to the circulation link, we have now entered the production link and established our own food brand' Dada' brand, which indicates that we have officially entered the production link and have symbolic value." In 2003, Liu Yudong's sales in Jinan alone reached 65.438+0.5 billion yuan, and the national sales exceeded 200 million yuan.

"Only specialization can win", and Liu Yudong has his own special business philosophy. At present, the enterprise run by Liu Yudong has built the largest professional liquor network in China, but they are constantly strengthening and extending their own network. "Now our network has covered 70% of the county-level cities in Shandong, but we are still building a deeper marketing network, which is the most valuable for the circulation industry.

At present, Liu Yudong is running on his own career path. "We should keep up with Gome in liquor agency, have our own perfect network, be professional and build our own century-old brand."

Entrepreneurship information

Young people who work in cities should not give up their studies.

Perhaps because he didn't go to high school or college, he didn't get systematic study. Liu Yudong felt very sorry. In conversation with him, he often mentioned the word "learning". Learning is the key word throughout his life.

Now, he feels gratified that he has time and conditions to study. "I am studying for an MBA now, and I hope to learn more about economic management, which is conducive to the rapid and stable development of enterprises." "Learning should become a habit." Man's greatest wealth is not the result, but the road he has traveled, but the experience he has learned and accumulated.

In addition to learning some theories, "learn from your customers, family members and employees, who can often give you unexpected inspiration." For young entrepreneurs in the1970s, we should learn from entrepreneurs born in the 1950s and 1960s to make up for the shortcomings of our own times and avoid taking some detours, "Liu Yudong said.

As a rural person, Liu Yudong has a special feeling for the countryside and a special understanding of the experience of rural people. He reminded: for many young people who work from rural areas to cities, don't give up their studies and be dedicated, so that they can succeed; For college students, it is very important not to give up part-time jobs, but to exercise their abilities.

Entrepreneurial experience

The addition, subtraction, multiplication, division and addition of enterprise management is to strengthen enterprise management; Subtraction is to subtract the traditional management mode; Multiplication means taking the road of capital, multiplication; In addition, get rid of family values.

Enterprise development cannot be measured by numbers. We can't just use numbers to measure the development of enterprises. There are other things besides numbers. Our company's three-year goal is to let middle-level cadres buy villas, drive their own private cars and make the parking lot bigger than the office area. Because, in the long run, this is not only responsible for employees, but also for their families and my business.

The greatest wealth is the system. The greatest wealth of an enterprise is the system. The system is paperless management and institutionalized management. Using the system for management is not only orderly, fast and efficient, but also saves costs.

Don't forget your roots when you give. Born in rural areas, Liu Yudong has always emphasized "dedication never forgets roots". He donated tens of thousands of yuan to a school for the disabled. So far, he has donated more than 500,000 yuan. His greatest wish is to build the best orphanage and nursing home in Shandong.

Legendary entrepreneurial story: earn 1000 yuan from 1000 yuan.

Dropping out of school because of poverty and wandering the rivers and lakes, "the legendary swordsman" came out of its sheath and surprised the business community.

1992, 14-year-old Chen Jiansheng, like many poor children, dropped out of school in tears because of family poverty and began a hard working life. 1997, he used the accumulated 1 100 yuan to open a rain gear oxygen rental shop. 1April, 1998, a Shangri-La Kazuo limited liability company was born, which is different from ordinary small-scale enterprises and is satisfied with manufacturing and selling small handicrafts and tourism products. From the beginning, the company took "promoting Tibetan national culture and displaying Tibetan traditional handicrafts" as its development purpose. "No matter what handicrafts you sell, you are actually selling culture. Only by letting more people identify with your culture can your products truly be deeply rooted in people's hearts. " Looking back, Chen Jiansheng concluded that to make products with national characteristics, culture must be put in the first place.

As for why the company should be called "lady" and why it should do "sword" business, there are actually not many suspense and puzzles. First of all, "Kazhuo" means "peace, auspiciousness and longevity" in Tibetan. I believe this must be a word that everyone will like and agree with. Secondly, Chen Jiansheng hides the name "Kazhuo Qilin Wangdui", and the family made a living by striking iron 100 years.

The ancestors of Kazuo family worked hard to develop a set of steel syrup for casting swords, refined them into swords as family heirlooms, and wrote a knife manual, stipulating that it can only be passed down from generation to generation, and future generations should record their own knife fighting experience in the knife manual. The knife fighting technology of Kazuo family has been continuously improved. There are some legends in this period of history. It is no exaggeration to say that Chen Jiansheng was a famous swordsman. However, the ancient "swordsman" generally liked to use a knife to hoe the strong and help the weak. Chen Jiansheng, a "modern swordsman", used his ancestral skills and clever mind to fight in shopping malls and revitalize the essence of the nation. The company has gradually developed, and now it has become the largest well-known enterprise integrating the production, processing and sales of Kazuo knives and tools, ethnic handicrafts and the protection and breeding of Tibetan mastiffs in Yunnan Tibetan areas.

Talking about Tibetan mastiff, Chen Jiansheng has a lot to say. It all came from an article he accidentally read. "It's an article written by an American, to the effect that the most authentic Tibetan mastiff on the earth has been extinct, and I'm on fire as soon as I see it!" Speaking of this matter, Chen Jiansheng's tone is still somewhat aggrieved. He said that Tibetan mastiffs have a special position in the hearts of Tibetans. Not only because of its extraordinary appearance and loyalty to protect its owners, but more importantly, the sheep, cows and Tibetan mastiffs raised by Tibetans for thousands of years are its most reliable and safest guardians. The purest Tibetan mastiff in the world is produced in Tibetan areas of China.

In this way, Chen Jiansheng began to devote himself to the protection and breeding of purebred tibetan mastiff-Shangri-La Tibetan Mastiff. In order to make more people pay attention to and care for Tibetan mastiff, he established Kazhuo Tibetan Mastiff Breeding Base in 200 1, and established Shangri-La purebred tibetan mastiff Folk Spontaneous Protection Association, and invested a lot of money in the protection and breeding of Tibetan Mastiff every year. The base now has more than 70 fine mastiffs such as "Western Kangba" and "Hundred Lions King". In 2007, he also initiated the establishment of purebred tibetan mastiff Conservation Association in Diqing Tibetan Autonomous Prefecture, which effectively promoted the development of conservation in purebred tibetan mastiff.

Unlike some "successful people" who like to talk big. When introducing his industry, Chen Jiansheng hardly mentioned the performance of his company. But when asked in time, he simply said: "The total (sales) performance of Daohe Tibetan Mastiff every year is not bad. The online transaction amount is close to 10 million yuan, and other transaction forms have exceeded 50 million yuan. "

Taking care of poor students, many titles are "charity".

Chen Jiansheng has many titles, such as the general manager of Kazhuo Co., Ltd. in Shangri-La County, the president of purebred tibetan mastiff Protection Association in Diqing Tibetan Autonomous Prefecture, the director of the Tibetan National Handicraft and Knife Culture Development and Exchange Center, the moral model of Yunnan Province, the top-notch local talents in Yunnan Province, and the national outstanding rural youth rich leader. In addition to these, there is also a very eye-catching title, which is the president of Kazuo Love Foundation. "Because I have dropped out of school because I am poor, I will try my best to help those children who can't afford to read." When it comes to this issue, Chen Jiansheng didn't sing high-profile songs. "This is just a concern."

According to reports, in 2002, Chen Jiansheng established the Kazhuo Love Foundation to carry out the special assistance action of "Love Makes the Future", and successively raised millions of yuan from the Love Fund to carry out financial assistance activities for poor students. At the beginning of the foundation, it mainly supported poor students in Shangri-La County. With the continuous growth of the foundation, the scope of funding has been extended to poor students and poor herders in Yunnan, Sichuan, Tibet and Qinghai Tibetan areas, and a Hope Primary School has been invested.

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