Traditional Culture Encyclopedia - Hotel accommodation - The principle of group buying network, what is spike?
The principle of group buying network, what is spike?
Group purchase network is to set a minimum group purchase quantity and a maximum group purchase quantity within the specified sales period. If the minimum group purchase quantity is not reached within the time limit, the group purchase fails, and the activity that reaches the maximum group purchase quantity automatically ends. Group buying is a rule-based algorithm, that is, the more you buy, the lower the cost.
The second kill is generally to set the commodity price to an attractive state on a specific festival, such as 99 yuan selling 1 yuan. The second kill is mainly to attract popularity and promote the brand.
The difference between the two is that the group buying merchants will not lose money, and the spike will definitely lose money.
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