What aspects should be paid attention to in the publicity and marketing planning of the newly-opened four-star hotel?

The publicity of four-star hotels is only an integral part of marketing planning. As far as publicity is concerned, it usually revolves around the following points: 1, the overall image promotion of the hotel; 2, the hotel's characteristic image publicity; 3. Promotion of hotels. However, before the opening promotion of the hotel, we must do a good job in CIS planning of the hotel, which is the most basic work of hotel image promotion in the future and the premise of publicity work. The marketing planning of hotel enterprises should be carried out under the guidance of product life cycle theory, that is, the early market introduction, market cultivation, brand growth, product market maturity and product market decline stages, and the marketing planning work in these market stages is different.