If you hold a banquet in a hotel, how can the baby grasp the week?

With the gradual improvement of the economic level of modern life, people begin to show more and more obvious interest in novel things, and their independence and personality are also reflected in the process of people pursuing various things. As the world's first birthday party held by children (so-called "grab the week"), parents also have more requirements. How to correctly understand the current market environment and design a unique scheme is also very important. Our group complied with the development of the times and designed and compiled this planning case according to the needs of parents and children. The baby is naive, so we use balloons and puzzles as the main props for this scene layout to create a "dream kingdom" for the child that belongs only to him. First, we made a SWOT analysis of the market environment, made clear our opportunities and challenges, then introduced the products, prices, promotion and channel strategies in detail with the traditional 4P combination, and finally summarized and budgeted the website layout and financial costs. Highlights: Clever use of jigsaw catalog 1, preface 2, marketing strategy of one-year-old banquet 1, product strategy 2, channel strategy 3, promotion strategy 3, on-site deployment and control 1, venue layout 2, banquet process (schedule) 4. Price and financial control Foreword Grasping a week is an indispensable ceremony for every child to meet life, and a good start is for every child. The main purpose of this planning is to hold a grand and energetic birthday party for the children who are about to turn one year old, and to make a beautiful start for their lives. We made a series of plans and plans for Zhou Bingli in the form of banquets. Dream Kingdom creates a happy world full of childlike innocence and childlike interest for children, so that they can start their best journey in their dream country and piece together their future step by step. Product concept: the sum of any tangible goods and intangible services that guests can get to meet their needs and desires at the banquet. Product composition: Geographical location (No.Jiang Bin East Road 1) Facilities and equipment (led screen, lighting, music and other facilities and equipment) Service (personalized service) Atmosphere (dreamy feeling of fairy tale world) The core product of the New Year's Eve dinner is dishes. Besides preparing these dishes, we should also prepare some food for the baby. We can prepare some puzzles on the spot. The indispensable program in the one-year-old banquet should be to grasp the promotion strategy of creative cakes. There are many ways to promote, and advertising, personnel promotion, business promotion and public relations are all common ways. Specific strategy 1, put some brochures in the rest area of high-end beauty and fitness clubs. 2. Optimize the hotel homepage and subdivide the catalogue. 3. Record the information of the guests planning the wedding in the hotel. 4. Buy the information of major wedding companies and give the corresponding composition. Channel? Make a set meal. There are many options to make the children's birthday package affordable. Make this set meal a hotel feature and attract customers to book banquet halls. ? Publicity. Promote the characteristics of the birthday party on the internet or TV, so that more people can know the special children's package of Wanhe Haosheng. ? Keep old customers. Every year, countless couples hold weddings in Wanhe milliliter, so it is easier for children to hold birthday banquets in Wanhe milliliter. Provide shroud for the baby and make the banquet hall full of childlike interest.

Before the banquet begins, set up a welcome desk and a happy cash box outside the hall, and then reserve red envelopes for guests to use. The hall will be decorated with colorful balloons, windmills, children's pictures, cartoon stickers, teddy bears and Mickey Mouse. Choose some relaxing and cheerful children's theme music as background music. Since it is a one-year-old banquet for children, the tableware used must also have cartoon colors, such as cartoon spoons, bowls, chopsticks, cups and so on. Serve dessert before meals and prepare cake carts, cake knives and candles to check the distribution of drinks and whether the chairs are aligned according to the dining table. Welcome staff prepare baby chairs and cribs. Prepare baby toys such as abacus, calculator and pen in advance, and prepare some children to play together.