What does the Meituan Welfare Zone mean?

Meituan Welfare Zone is a welfare service platform launched by Meituan. Com, provides a series of selected preferential benefits for users and merchants on its platform, including food, hotel accommodation, movie tickets, KTV, SPA and other entertainment and leisure activities and services. Users can choose their favorite goods or activities in the welfare area and enjoy special discounts, bringing more benefits and benefits to users.

Meituan Welfare Zone adopts a multi-win business model, the core of which is to bring tangible benefits to users, businesses and platforms. For users, they can choose the goods and services that suit them and enjoy special discounts at the same time; For merchants, it can increase sales and enhance brand awareness; For the platform side, it can increase platform stickiness and user satisfaction, thus increasing revenue and value.

As an important part of the US Mission. Com, Meituan Welfare Zone is expected to strengthen the precise marketing strategy for users, develop more and richer welfare services and commodity choices, enhance the user experience, enhance the competitive advantage of the platform, and build a more comprehensive consumer brand in the future. At the same time, the Meituan Welfare Zone will further open up the ecosystem, allow more third-party services and businesses to access, and build a stronger consumer ecosystem.