What does passenger seat occupancy mean?

Guest occupancy rate refers to the proportion of hotel rooms that are occupied, and is usually used to measure the hotel's room utilization. The guest room business is one of the most important businesses of the hotel, and the room occupancy rate and guest occupancy rate are important indicators of the hotel. The room occupancy rate refers to the ratio of the actual number of hotel rooms rented to the number of rentable rooms, while the guest occupancy rate refers to the ratio of the actual number of hotel rooms occupied to the total number of hotel rooms. The guest occupancy rate is usually lower than the room occupancy rate.

Guest occupancy rate is one of the most important indicators to measure the efficiency of hotel room operation. For hoteliers, maintaining a good guest occupancy rate can improve hotel operation efficiency and achieve better economic benefits. At the same time, a high occupancy rate can also increase the hotel's popularity and reputation, attracting more customers. For consumers, high occupancy rates usually mean that the hotel's services and facilities will be better, and consumers can enjoy a better accommodation experience.

There are many ways for hotels to increase guest occupancy rates. First, they must do market research and analysis, determine the target customer groups, and then formulate corresponding marketing strategies. Secondly, we must improve the level of hotel services and facilities to leave a deep impression on guests and recommend them to others. Furthermore, hotels can carry out various promotions and discounts to attract guests to stay. Finally, hotels can cooperate with OTAs (online travel platforms) to increase the hotel’s online exposure and attract more guests to stay.