How to open a wine store?

First of all, we should consider our available resources and conditions, position our products, make a good marketing plan and decorate our specialty stores.

Supplement:

1, market research

(1) Business circle survey: Shops extend in all directions and can reach the center here, generally referring to the bustling business center. This kind of shop is the best, with many regular customers and repeat customers.

(2) Target customer survey: It is best to do a questionnaire survey to understand the family size, age, population density and population mobility in the business circle, so as to analyze the income and educational level of target customers and what kind of wine to sell for different consumers. Family users had better choose white wine and health wine; Business users choose high-end red wine and foreign wine.

2. Economic support

Before you spend every penny, you should be based on your start-up capital. Make a detailed plan for everything you need to do, and budget the funds needed for each plan. General small brands,10-200,000 is enough. If it is Langjiu, Wuniang Liquid and LU ZHOU LAO JIAO CO.,LTD shares, please prepare millions. The key depends on local consumption. Considering the actual situation in different places, we can estimate how much it will cost to open a red hotel in the local area.

3. seek a brand.

After the investigation, see what brands of wine are sold around, which brand of wine is the best to sell? Then choose a qualified brand, do a brand survey, whether the product loan source has continuous supply guarantee, whether the franchisee is reliable, it is best to choose a well-known brand, and it may be less difficult to open the market. How to promote your own brand? Social media such as Twitter, Facebook, Weibo, WeChat and blogs are all good choices.