Wechat Community Marketing Promotion Scheme

1: What is community marketing? Community marketing is a way to conduct marketing activities through online social platforms. The goal is to make users become social communicators, establish brand image and improve brand awareness by influencing users' circle of friends. As the world's largest mobile communication application, WeChat has long been a powerful weapon for marketing. With the increasing number of WeChat users, WeChat has also become a very valuable platform, which can better help enterprises achieve their marketing goals. However, how to carry out effective marketing activities on WeChat is a big problem. Therefore, this paper will summarize some practical methods of WeChat community marketing from actual combat. It is a very effective way to send special offer information to friends by using WeChat official account. Therefore, if you want to promote products on WeChat, you must first register an official WeChat account. For niche products, you can also use your circle of friends to promote them. It is also a good way to open external links such as Youtube, Instagram and Twitter using WeChat internal browser. 2. Advantages of Community Marketing Compared with other marketing channels, the WeChat marketing community has at least three advantages. First of all, WeChat community can help enterprises achieve rapid growth. On WeChat, the number of members in a community can quickly reach thousands or even tens of thousands. Moreover, these members are real and active users, so the brand influence established on such a platform will be stronger. Secondly, the promotion effect of WeChat community on enterprises is very obvious. Whether through sharing content, advertising or interactive communication, it can effectively help enterprises attract new users, retain old users and urge users to make purchases. It is precisely because of such amazing effects that WeChat community has now become the preferred marketing method for many enterprises. Finally, as a huge ecosystem, WeChat provides many efficient marketing tools. Such as friends circle advertisement, WeChat official account advertisement, small program advertisement, small game advertisement, live broadcast advertisement, etc. These tools can not only help enterprises to promote brands efficiently, but also adapt to the marketing objectives of enterprises at different stages. 3. Ways of WeChat community marketing WeChat community marketing promotion scheme WeChat community marketing includes the formation of WeChat community and product promotion through WeChat community.