High-score reward articles on investment in pet industry!

Pets are becoming a new type of residents in China. With more and more people owning pets, the pet economy has attracted more and more attention. According to incomplete statistics, the pet market dominated by purebred dogs and cats is growing at an annual rate of more than 20%. "Making money by keeping pets" and "serving pets-making money for pets" constitute a huge industrial chain of pet economy. Today, the big cake of pet economy is far from settled. It involves all aspects of pets and will become a new "gold rush" with booming business opportunities.

Now all kinds of pet-themed activities can be described as blooming everywhere. With the upsurge of pet economy, fresh "business opportunities" related to pets emerge one after another. Even in the United States where the pet economy is prevalent, the pet industry is still full of unexplored business opportunities. In Sweden, even 57% of dog owners have purchased pet insurance. It can be said that in the pet industry, there are only things you can't think of and nothing you can't sell. Through the analysis of the business characteristics, marketing methods and the latest business opportunities of this industry, Science Investment tells you which pet investment fields are most worthy of intervention at present, how to cut into this industry faster, and what business opportunities you have not thought of. I hope that when the big cake in this industry still exudes charming sweetness, you can grab the most delicious and sweet piece faster.

Small pets began to give birth to a new industry to be reckoned with. For investors, the investment threshold of pet food stores and specialty stores is relatively low and has become saturated. Specialty shops with new concepts such as pet grooming and pet hospital will become new investment directions. Investors should master the three weapons of shop assistants, commodities and services in their operations, and fully consider the particularity of the industry.

Business consulting experts believe that the pet market, which has been cultivated for nearly 10 years, has now entered a mature development period. For mass investors, it is time to set foot in the pet industry and open a special pet shop.

At present, there are many pet shops in the market with different styles. There are food stores that provide all kinds of food, snacks and nutrition for pets; There are also specialty stores that provide all kinds of exquisite pet nests and feeders for pets. According to industry insiders, due to the relatively low investment threshold of such shops, they have begun to become saturated. So it is not the best choice for investors. On the contrary, new concept stores such as pet grooming and pet hospitals will become new investment directions. According to random surveys conducted by reporters in Century City, Wangjing and other communities, 60% of pet owners have or intend to dress up their pets, such as fur care and "beauty". And 28% pet owners said it doesn't matter, if the effect is good, you can try it; Only less than 15% people expressed their opposition to pet grooming. In consumption cost, many pet owners are willing to spend tens of dollars for a beauty treatment. There is such a foreign-funded animal hospital in Shanghai that it is impossible to get out without spending thousands of dollars after entering it. It is conceivable that the market space for pet grooming and other related services is huge.

In addition, for pet owners, the biggest headache is that their pets are sick. As the sustenance of the soul and the continuation of feelings, pet owners must not let their pets suffer any injustice. Moreover, many owners' pets are more expensive. Therefore, the pet hospital is also a good investment choice. However, many professional pet hospitals have relatively high investment thresholds. It requires not only professional doctors, but also a lot of money for equipment and medicines. In China, the investment in running a pet hospital is related to the size of the hospital and the old and new medical equipment. Some small hospitals can be opened by only three people. The income of hospitals is also uneven, which is directly related to the number of pets kept by surrounding residents.

Besides these staple foods, there are many kinds of pet products on the market now: pet chewing gum, pet toys, pet books, pet clothes, cleaning and beauty products, tableware and water utensils, pet beds and nests, collars and so on. As far as pet clothing is concerned, if you go to the pet supermarket, you can't help but admire the ingenuity of the merchants. Their clothing products are no less subdivided than what people wear, such as hooded winter clothes, waterproof leather jackets, casual coats, auspicious Tang suits and student clothes. And the price is not cheap. The pet clothing market has also promoted the business of tailor-made clothes for pets.

Whether it is a pet food store, a commodity store, a beauty shop or a pet hospital, investors need to know something about this industry before they can enter. In addition to creating your own brand management, it is also a good choice to choose a better brand to join. Joining the headquarters will provide professional opening training, which can save a lot of trouble at the beginning of opening.

In fact, from the perspective of the whole pet industry chain, there are far more industries available for development. Pet hotels, pet matchmaking agencies and so on are all rich mines that can be tapped. For pet vendors, as long as they can figure it out, there is nothing they can't develop. However, the problems faced by China pet merchants now are more likely to be how to make the brand stand out from many competitors, attract more consumers' attention, face more competitive pressure from overseas and set foot in a broader international market.

It is understood that there are some pet shop licensed brands on the market for investors to choose from. For example, brands such as paddock and Tang bitch. These brands have strict regulations on franchise management, including publicity and promotion, which may provide some support to franchisees, but the franchise fee is not a small cost.

The decision-making process of pet shop location is relatively complicated, and the selection cost is also high. Once it is selected, it should not be changed. Generally speaking, if the store location is good, even if the business strategy combination is general, it is easier to succeed; If the location is not good, it is often difficult for operators to make up for this defect no matter how capable they are. The choice of store location is the least flexible factor in the operation of opening a store, and there are many factors to be considered, including the size and characteristics of the surrounding population, the number of pets, peer competition, the convenience of transportation, the characteristics of nearby businesses, the cost of real estate (rental cost), the term of the contract, the trend of population change and relevant laws and regulations. For different pet shops, there are certain rules to follow in site selection. In crowded areas and commercial areas, the traffic is convenient, but the environment is too noisy, the price is relatively high, suitable for product sales, and pet grooming and foster care are relatively weak. In the flower and bird market, the operation is relatively climate-friendly, the commodity circulation is large, and the cost is very low, but the product price is relatively low and the competition is fierce. Also suitable for product sales, not suitable for pet grooming and foster care. If you choose to open in a high-end residential area, you can consider the whole project management such as supplies sales, beauty, foster care, etc.

In addition, for the special consumer groups of pet shops, we should pay attention to some details in the location of pet shops. The first thing to consider is the crowd characteristics of pet owners. Because most owners of some precious pets drive their pets to spend, the convenience of parking should be taken into account in the location of the store. Secondly, there are many places where pets are forbidden to pass, and this must be taken into account when choosing the site. Finally, if there is a service to foster pets, we must consider whether the sounds made by pets will interfere with the normal life and rest of neighbors and avoid disturbing the people.

After choosing the investment direction and site selection, the next question to be considered is how to build your own core competitiveness in business. According to an insider, it mainly starts from three aspects: professional clerk, product quality and old customer maintenance.

According to professionals, when recruiting shop assistants, the basic condition is to have love for animals, preferably people who have had pets. The second is to have relevant professional knowledge, at least to be able to identify the types of pets. Of course, if there is no suitable candidate, let the clerk attend some relevant pet knowledge training first, so that the clerk can be handy after taking up his post. In addition, some pet shops will provide more comprehensive services, such as pet grooming and pet medical treatment, which requires investors to spend a lot of money to recruit professional beauticians and medical practitioners. Experts remind that we must recruit beauty therapists with practical experience, which can greatly reduce the occurrence of accidents. A pet medical accident is enough to shut down a pet shop.

In terms of product quality, investors must strictly control the purchase channels. Experts suggest that in the early stage of opening a store, it is best to choose manufacturers of well-known brands. For example, at present, the well-known brands of pet products in the domestic market are Lu Bao, Jia Wei, suspenders, Westburg, Functional Hills and so on. For goods with shelf life, the number of purchases can be reduced and the number of purchases can be increased. For some expensive products, in order to increase the capital flow, customers can book them, which can avoid the cost brought by inventory.

Pet store management should pay special attention to word-of-mouth effect. If you want to run well, you must make friends with customers, not only to provide good service, but also to retain customers. Wang Meng, an expert in pet store management, believes that the first step to retain customers is to provide good service. Even if the customer just buys a bag of dog food, it is required to receive the customer warmly and patiently. In addition, establishing a membership system, giving discounts to old customers or holding some promotional activities such as free pet grooming will help stabilize old customers and develop new customers. According to Wang Meng, because customers are often provided with free consultation, customers like to bring their pets to spend, and he has also become a pet expert in the surrounding communities.

For future pet shop owners, excellent shop assistants, high-quality goods and service reputation are the three core competitiveness. Once properly managed, it will certainly create broad pet business opportunities for itself.