Traditional Culture Encyclopedia - Hotel accommodation - What's the difference between executive director, operation director and marketing director?

What's the difference between executive director, operation director and marketing director?

In a mature company management system, the difference between executive director, operation director and marketing director is generally obvious. In a startup company or a small-scale company with a single business, most of these positions overlap.

Specifically,

1. Executive Director: similar to the project director. He is practical, project-oriented and responsible for the specific promotion of a project (depending on the company's business). The management will have direct performance appraisal requirements for him, including time nodes, completion quality and so on. If this position plays the most direct role in the project, then the project will be completed within the time limit of landing and completion.

2. Director of Operations: responsible for the operation, maintenance, management, supervision and evaluation of regularly running projects. Generally, profit indicators are used as the assessment basis, that is, profit orientation. Taking the hotel industry as an example, the core work of operation is to control the daily operating performance of hotels, and to formulate systems, assessment indicators and daily supervision for lower-level operators, with the fundamental purpose of achieving annual profit assessment indicators.

3. Marketing Director: Different from execution and operation, the marketing position is the cost center, that is, the department that spends money and is effect-oriented. The staffing of this position is: market expansion+resource integration+brand promotion. That is, all the work around a company. Let people know (market), let people play together (platform), and let people play beautifully (brand).