What should I pay attention to when joining a restaurant franchise?

1. Proper financing and reasonable investment

Don’t borrow debts everywhere, or even borrow usury, to raise franchise fees and deposits because you are eager to start a business and open a store. Although restaurant chain stores have mature management concepts, there will be a period of indifference after the opening of new stores, and profits cannot be earned in a short period of time. However, entrepreneurs have to raise money to pay off debts every day, so entrepreneurs cannot completely devote themselves to running their business.

If entrepreneurs have limited funds, it is recommended that they invest in some small restaurant chain projects first and slowly accumulate entrepreneurial funds. With appropriate financing and reasonable investment, franchisees should act within their capabilities and choose chain project investments that suit their own thresholds. Otherwise, the entrepreneur will be heavily in debt and worried all day long, which will have a great impact on the operation of the store.

2. Communicate directly with the restaurant chain headquarters

There are many catering franchise chain companies, and opening restaurant chain stores can make considerable profits, which makes some emerging catering chain companies and franchisees more impetuous.

Some entrepreneurs are eager to start a business and hastily sign contracts to recruit investors and franchises after only listening to some promotional materials of chain companies. When there is a dispute, they find that the restaurant chain headquarters is smaller than their own store, or even an empty shell. There is no ability and experience to solve franchise project problems. Therefore, it is very necessary for entrepreneurs to visit the restaurant chain headquarters in person.

3. Read the contract carefully and consult legal professionals

The contract is the only important binding document. The most important thing is the contract period, which is usually three or five years in China. For the sake of insurance, some franchisees take into account certain factors that restrict franchise stores, so the contract period is set to a shorter period. Franchise companies with relatively stable development generally have longer contract terms, and mature management concepts ensure that franchisees can develop stably in the industry.

In fact, entrepreneurs should thoroughly understand the content of the contract before signing a franchise contract to ensure their own rights and interests. Don’t think that the franchise contract is a template issued by the headquarters and cannot be modified. The contract should be made through mutual agreement.

Entrepreneurs have the right to request modifications to the content. If the entrepreneur does not know enough about the contract, he can also consult relevant legal professionals in time. Don't ignore the role of the contract, and pay attention to your own vital interests.

4. Adjust operating funds and plan business strategies

Cost control in the operation process of catering franchise stores is very important, and it is absolutely necessary to compress costs within a lower range. . At the same time, investors must plan their purchase strategies, allocate capital turnover, and ensure that the funds remitted during the operation can operate normally.

Storees should avoid overstocking as much as possible. Many novice entrepreneurs often have serious shortages of goods, and their financial operations are stretched, and they quickly fall into trouble. Entrepreneurs can coordinate with franchisees to deal with the backlog of goods when joining. , this can ensure the normal operation of funds without affecting the business progress.

Notes for starting a restaurant business:

1. Loss of employees and dishes

The development of every enterprise is inseparable from its employees, especially when starting a business Those old employees in the early days played a very important role in the development of the company. The same goes for catering companies. As a catering company develops, it will slowly precipitate its own corporate culture, and old employees are the core of the corporate culture.

Most of the corporate culture of a catering company is created by the company's old employees, including the characteristics of the dishes, diet, and service. Therefore, the development of catering enterprises needs to prevent the loss of employees and dishes. If employees are lost, the dishes will be lost, and the roots of the catering enterprise will be lost.

2. Price discrepancy

The price of a piece of food is determined by a variety of factors, including geographical location, business size and service status. The same plate of shredded pork with garlic moss can be sold for 15 yuan in the urban area, 12 yuan near the station, and only 7 or 8 yuan in the suburbs. This is because the geographical location determines the price of the dish.

The same serving of shredded pork with garlic moss may only cost 6 yuan at a roadside stall, 7 yuan at a home-cooked restaurant, and more than 10 yuan at a hotel. This is determined by the scale of the enterprise and the level of service. The added value of the dishes. Therefore, as a catering company in its early stages of business without its own loyal customers, it must grasp market positioning and avoid setting dish prices too high.

3. Have a clear development direction

The development of catering companies requires a lot of knowledge in site selection and store opening. The positioning of a catering company must be based on the audience. If a high-end restaurant hotel is opened next to a school, it will definitely not work;

Similarly, if a popular home-cooked restaurant is opened in a bustling city center, it will definitely be a problem due to business costs. Living beyond one's means. Catering companies, especially those that have just started their business, must open their stores on time and avoid spending three days fishing and two days drying the net.

Open a store if you are in a good mood today, but not if you are in a bad mood tomorrow. If a restaurant wants to survive, the most important thing is to keep loyal customers. If your store is open, customers will be more willing to come. There will also be huge discounts, and over time, fewer and fewer customers will come to your door.