Let me ask you something. What does it mean to live in W?

W Hotel (a brand of Starwood Hotels & Resorts International Group).

W hotel's target guests are very clear, they are the creators of those fashion trends. They are about 30 to 35 years old, well-educated, generally childless, interested in the latest, coolest and most fashionable things, they know and care about fashion, and they also hope that they can integrate into the fashion world, like to go to fashion bars, attend movie premieres or love certain fashion music or musical elements, and they also have unique views on design.