Traditional Culture Encyclopedia - Hotel accommodation - Why does the hotel participate in the Wedding Expo?
Why does the hotel participate in the Wedding Expo?
The purpose of a hotel participating in a quality wedding expo:
1. For the hotel, it is to showcase its own brand and increase brand influence.
2. For hotels, it is for profit. In the current economic environment, there are already certain problems with the hotel’s natural customer base, so participating in such activities is to gain profits. For consumers, hotels in the form of wedding expos will have certain profit margins. So consumers get a good deal. So there are many that can quickly set a schedule. Don't worry about running the hotel in the short term.
3. Hotel competition is fierce, so they all want to cooperate through events and quality platforms, such as the China Wedding Expo held by the Ministry of Civil Affairs in Beijing and Shanghai, and the food festivals held by the Beijing, Shanghai, and Guangzhou municipal governments. Star hotel expos organized by industry associations, etc.
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