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Zhengzhou Big Kitchen Culture Festival opens with 14 domestic and foreign manufacturers participating

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On June 3rd, "26 China Zhengzhou Big Kitchen Culture Festival, Modern Kitchen Supplies Expo and Agricultural and Sideline Products Fair" was held in Zhengzhou Big Kitchen. At the opening ceremony, CCTV hosts Zhu Jun and Zhou Tao, Super Girls He Jie and Jane Zhang, three lead singers of Auspicious Three Treasures, and famous singers Guo Feng, Dai Yuqiang and Yin Xiumei performed on stage. More than 14 manufacturers from all over the country and even Australia, Portugal and other countries attended the opening ceremony. The scene of the opening ceremony is described in one word: "hot". This cultural festival will last until June 6th.

1, people catch up with the food gathering

At 9: am on June 3, when the reporter came to the agricultural and sideline products logistics port in the big kitchen, more than 2, meters west of the intersection of Zhengshang Road and Xihuan Road, it was already crowded. Even the square outside the gate of the logistics port is filled with various kitchen exhibits such as porcelain and food.

as soon as I entered the gate, I was attracted by the smell coming from my face. Flavor snacks from all over the country were placed on both sides of the road, and the citizens who tasted delicious food crowded the aisle in the middle. What Tianjin Goubuli steamed stuffed bun, Beijing roast duck, Xinjiang kebabs, Shanghai Arabian barbecue, Taiwan Province hot dogs, Shanghai crab roe steamed buns, you name it. According to the reporter's rough calculation, there are no fewer than 5 snacks, and there are only five or six selling beggar chickens.

"I'm here to taste snacks from all over the world. It's a rare opportunity." A lady said with a smile. She said that she lived in the nearby Huguangyuan community, and she knew the news of the Big Kitchen Culture Festival long ago. She thought that at the exhibition, the manufacturers mainly wanted to show rather than sell products, and some kitchen supplies must be cheap and good, so she came early in the morning. I didn't expect there to be so many snacks, so it was.

Several girls in their twenties are students from nearby universities. Besides wanting to buy some snacks, they said, "I heard that He Jie and Jane Zhang are coming. They are our idols. We just want to meet them."

for the opening of the cultural festival, the residents nearby are more realistic. For them, the opening of the big kitchen logistics port is tantamount to opening a kitchen supplies market at their doorstep. Mr. Zhao, who runs a restaurant nearby, said that because there are almost no big stores in the West District, every time a hotel needs to buy hotel supplies in large quantities, it needs to go far away, which is time-consuming and laborious. In the future, it will be very convenient for both residents and nearby businesses to guard the big kitchen market.

It is reported that on June 3rd, more than 1, people attended the Cultural Festival.

A person in charge of the Cultural Festival said that there were more than 1,4 exhibitors at the Kitchen Supplies Expo that day, all from manufacturers, and even a staff member in Zheng's office was not invited. In addition, the cultural festival also held a "big kitchen cup" Chinese kitchen saint competition, folk artists stunt and other rich activities.

The opening ceremony venue is heavily guarded

It has long been learned that Zhu Jun, Zhou Tao, Jane Zhang, He Jie, Guo Feng and other "big names" will perform at the opening ceremony of the cultural festival. After asking about the venue of the performance in a conference hall in the south area of the big kitchen logistics port, the reporter rushed there.

Upon arrival, I found a large group of security guards gathered at the entrances of the venue, some of whom were holding big German shepherd. They are mainly responsible for the VIP security work of the day, and citizens without admission tickets are not allowed to enter. The reporter also bypassed three entrances before he was finally allowed to enter the venue.

In this regard, the relevant person in charge of the event organizer explained that because the entire venue can only accommodate more than 1, people, it will be impossible to control the order at the scene if you don't enter by ticket.

at about 9: 1, the host announced the official start of the Big Kitchen Culture Festival, Modern Kitchen Supplies Expo and Agricultural and Sideline Products Fair. Zhao Jiancai, Mayor of Zhengzhou, and An Huimin, Vice President of China Business Federation, delivered warm speeches successively, expressing warm congratulations on the opening and operation of "One Festival and Two Sessions" and "Zhengzhou Big Kitchen Agricultural and Sideline Products Logistics Port", fully affirming the business philosophy of "Big Kitchen", and wishing "One Festival and Two Sessions" to become a never-ending special event, making greater contributions to the rise of the Central Plains and Zhengzhou, and to the economic development of Zhengzhou.

The stars came to the climax one after another

At 9: 3, as the host announced the start of the cultural performance of the Big Kitchen Festival, 1, colorful balloons and 1, doves flew into the sky, and the salute spouted colorful stripes, which was really beautiful.

finally, the host announced that "Zhu Jun and Zhou Tao, famous hosts of CCTV, also came to the scene today", and the venue suddenly boiled. Amid applause from the audience, the two hosts walked onto the stage with smiles on their faces, and the reporter's long guns and short guns were immediately aimed at them, and the flashing lights kept flashing.

The dance "Throw Big Braids" from Luoyang, the martial arts performance from Tagou Martial Arts School of Shaolin Temple, and the dance "Xiao Shao 9% has Feng Laiyi" from Shandong have pushed the atmosphere of the venue to a climax again and again. As soon as Super Girl He Jie appeared, there was a scream at the venue. Then, Shine Wong, a performer of Henan Opera, drew applause from opera fans. It seems that the organizers also fully consider the hobbies of all ages when inviting stars to participate in the performance.

Then, the three lead singers of Auspicious Three Treasures sang Auspicious Three Treasures, Luo Ningna sang Only Folk Songs for Relatives, Jane Zhang sang Anti-clockwise, and Qu Biau sang The Guests from afar Please Stay. Every song will attract applause and cheers. Guo Feng's song "Let the World Be Full of Love" pushed the atmosphere of the performance to the climax. Finally, in the song "Meet Again in Twenty Years" by Dai Yuqiang and Yin Xiumei, the 58-meter-long Chinese flying dragon and the 35-meter-long Chinese flying phoenix slowly flew into the sky, announcing the end of the cultural performance.

the phrase "turn China granary into a Chinese kitchen" has become the most frequently mentioned phrase during the "one session and two sessions" of the big kitchen. The big kitchen agricultural and sideline products logistics port wants to be an ideal leading enterprise to realize "turning China granary into a Chinese kitchen".

"Turn China Granary into Chinese Kitchen"

When it comes to Zhengzhou's building materials market, we can't help but mention Zhengzhou's building materials world, which is located on Zhengbian Road. When buying building materials in Henan, everyone knows that they are going to Zhengzhou East Building Materials. In the past ten years, Zhengzhou Building Materials World East Building Materials has developed from a small market to a leader in the field of building materials circulation in the Central Plains.

In Zhengzhou, there are more than 2 influential markets such as Zhengzhou International Automobile City, Second Ring Road Fruit Wholesale Market and Guanhutun Life Plaza.

these markets are all related to one person-Du Jinman, director of Zhengzhou Municipal Market Development Bureau. The big kitchen agricultural and sideline products logistics port is also developed, constructed and managed by Zhengzhou Municipal Market Development Bureau. As a member of the CPPCC, Du Jinman put forward his ideas and thoughts on "cultivating leading markets" in this year's proposal. The Big Kitchen Logistics Port, on the other hand, relies on him to build it into a comprehensive market including kitchenware market, wine culture city and condiment market within three years, changing the single management pattern of the previous market and becoming the "leading dream" of the most influential "big kitchen" industry in China.

Du Jinman said, "leading market" refers to a large-scale specialized wholesale market with a large scale and high grade, which has a strong influence on similar products markets in the region and even the whole country, such as Yiwu commodity market, Ke Qiao textile market, Baigou luggage market and Xinji leather goods market. To cultivate "leading market", we must simultaneously cultivate a huge industrial group, including numerous family productions and consortia formed on this basis.

It is reported that as a brand integrating kitchen business culture and related industries, "Big Kitchen" has multiple composite functions, such as exhibition and trading, domestic and foreign trade, e-commerce, brand promotion and cultural communication. Set up five professional markets, including kitchen equipment, liquor, condiments, agricultural and sideline products, and parity centers, supplemented by exhibition centers, kitchen utensils museums and other supporting facilities, to create a national leading "food culture" business base with unprecedented scale.

"Food is the most important thing for the people. Henan is a big agricultural province, while Zhengzhou is located in the hinterland of Kyushu and the thoroughfare of ten provinces. It has unique resources and geographical advantages. It is very feasible to turn Henan, a granary in China, into a kitchen for Chinese people." A person in charge of the Zhengzhou Municipal Market Development Bureau said this.

Businessmen are enthusiastic about "Big Kitchen"

At the "One Festival and Two Sessions", many well-known kitchen supplies enterprises at home and abroad are gathered. They are optimistic about the prospect of "big kitchen".

Wang Zhi, general manager of Jinxing Beer Group, pointed out that big kitchens build great harmony. As a project in Zhengzhou, Henan Province, the development of large kitchen supplies market relies on Henan and Zhengzhou. From this perspective, the project has built a "great harmony". As one of the top four liquor groups in China, Jinxing Beer very much hopes to open up a new world in the "big kitchen".

Xin xiaoxia, catering channel department of Zhengzhou Sinian Food Co., Ltd. also said that a concept can activate a market and make it more lively. Zhengzhou Municipal Market Development Bureau first put forward the concept of "big kitchen", which is not only the most vivid summary of the project, but also highlights its culture and connotation. The concept of "big kitchen" can bring Zhengzhou big kitchen supplies market, which is not only a title, but also a potential and bigger market.

foreign enterprises also spoke highly of the "big kitchen". Hou Shougang, regional manager of Henan Province of Changbai Mountain Wine Group in Jilin Province, said that at present, the whole catering industry has entered a new stage of adjustment and development, and some experts have put forward such a concept-a new era of catering, which also means that the catering industry is facing new changes in brand, scale, industrial upgrading and culture, and the scale of the industry is constantly developing and expanding. Last year, the turnover of the catering industry was 748.6 billion yuan, and this year it can reach 88 billion yuan. This figure also implies that the docking problem between catering projects and the catering industry is imminent. As a major agricultural province in China, Henan's grain output ranks first in the country. The construction of Zhengzhou Big Kitchen can just realize this docking, and at the same time, it opens a new idea for "turning Henan from a granary in China into a Chinese kitchen".

Chen Hongbo, the sales manager of Shandong Jiuyang Electric Appliance Co., Ltd., believes that the development and construction of China's kitchen supplies market is in the ascendant, showing the characteristics of rapid development, large market scale, wide business and service fields, strong specialization and emphasis on brand building and communication. In Beijing, Shanghai, Guangdong, Shandong and many other provinces and cities, a number of professional kitchen supplies markets with strong brand radiation and large trading scale have been built one after another, and good social and economic benefits have been achieved. Under such a big market background, the construction of "Zhengzhou Big Kitchen Supplies Market" can be said to seize the business opportunities and provide a new platform for the development of agricultural and sideline products in Zhengzhou.

Jiang Shaolong, the representative of Sichuan Haoji food business, also spoke highly of Zhengzhou Big Kitchen Agricultural Products Logistics Port, which is based on the concept of "Big Kitchen in the World", with high degree of specialization, large scale, full range of products, good market environment and distinctive cultural characteristics. At the same time, it has introduced the "shoppingpark" business model, which has laid a good cultural and market foundation for building the largest kitchen products market in the Central Plains and even the whole country and adjusting a better new life.

experts gather to discuss "big kitchen"

On the morning of June 4th, Zhengzhou Big Kitchen held a summit forum on the development of big kitchen culture in Yuda International Trade Center. Many industry association leaders and experts from related industries attended the meeting, and discussed the hot topics and development trends of related industries.

At the forum, Miao Jianping, former director and researcher of the Rural Economic Research Center of China's Ministry of Agriculture and deputy director of the Expert Working Committee of China Food Industry Association, expounded the viewpoint that agricultural products entered the brand era and called for green products, green food and organic food from the perspective of agricultural industrialization. He called on a group of leading enterprises to actively promote the development of agricultural industrialization.

Lin Runquan, director of the Institute of Kitchen and Bathroom of the Ministry of Construction of China, said, "Well-off society depends on housing; The key to a well-off housing is two rooms; The lively words of "two rooms, kitchen and toilet" summarize the importance of kitchen. He pointed out that building a well-off society illustrates the urgency of building a big kitchen.

Lu Jianbo, deputy director of Market Consulting Center of Market Economy Research Institute of the State Council Development Research Center, made a market forecast for China kitchen products and objectively analyzed its market competitiveness.

two business representatives-Xu Weida, assistant general manager of the marketing center of Hangzhou Boss Industrial Group, and Cai Zhisen, general manager and director of the marketing center of Guangzhou Yuanfang Company, also demonstrated the significance of developing large kitchens from the perspective of their products. (Guo Lin/Wen Shipeng/Photo)

[Related links] Panoramic scanning of "big kitchen"

"Zhengzhou big kitchen agricultural and sideline products logistics port" is a key project for the government to develop Zhengzhou West District, with a total area of 64, square meters. It is located in the blocks west of West Ring Road, north of Zhongyuan Road, south of Zhengshang Road and east of West Fourth Ring Road, close to Lianhuo Expressway and the national South-to-North Water Transfer Canal.

the first phase of the big kitchen project covers an area of 46 mu, with a construction area of 16, square meters, including five professional markets, namely kitchen utensils, alcohol, condiments, agricultural and sideline products and parity center. A commercial pedestrian commercial block consisting of fully open and spacious sales and exhibition space and six commercial landscape squares, supplemented by supporting facilities such as exhibition center, logistics center and kitchen ware museum, fully releases the space value of the new commercial platform.

the second phase of the big kitchen project consists of a modern logistics zone, a high-tech demonstration park and a headquarters center, with a SHOP－PING PARK and an agricultural science and technology leading industrial center as the core carriers, a headquarters center integrating R&D, production, storage and logistics transactions, supporting hotels and interspersed with "commercial landscape canyons", thus forming a complete industrial chain.

"Big Kitchen" is a professional market brand launched by Zhengzhou Market Development Bureau with more than 1 years of market operation foundation and more than 3 market development experiences. After being born as a brand of comprehensive operation of kitchenware and related industries, Big Kitchen will build Zhengzhou's largest kitchen supplies trading and distribution center with kitchen supplies as the core, relying on the industrial base of Henan's agricultural province. After completion, it will become the most influential kitchen industry exhibition trading and cultural communication center in China.

Voice about "Big Kitchen"

1. Build Zhengzhou Big Kitchen with the right time and the right people-Jiang Ming, Vice President and Secretary General of China Business Federation

2. The concept of "Big Kitchen" can make a market more "lively"-China People's University.