Traditional Culture Encyclopedia - Hotel accommodation - What does catering order mean?
What does catering order mean?
What is fly order? To put it simply, several waiters collude to sell private drinks to customers to make a profit. This is fly order. The largest fly order gang in Guangzhou BABYFACE once made an illegal profit of 150,000 a month. Absolute House in Hangzhou used to have a serious problem with fly-by-night orders. I think the boss knew very well back then that the turnover every night was always much less than expected. I think all the bosses who have worked in the entertainment industry in Hangzhou have experienced fly-by-night orders.
Due to the huge profits, there are now group-style flying orders in many entertainment venues in Hangzhou. Many of the leaders are senior entertainment employees, mainly from Northeast China and Anhui. They like newly opened venues the most. Then, relying on relationships, senior executives first moved in, and then they were responsible for recruiting. Naturally, they found all the gang members and placed them in key positions. Even the security guards could be bribed to avoid body searches. . Next, there are all kinds of fraud methods. Storing wine privately and selling it to customers is the most common method, which is quite conscientious. Nowadays, many people directly buy fake wine and sell it to customers. They don’t even care about morality. You will find that now When you go to a bar to drink, the waiter pours the wine very frequently, and you drink it too quickly. Please note that it is not that your alcohol capacity is better, but that the wine you bought is blended with fake wine. Of course, you can’t drink it to death, but the purity is greatly reduced, so, I drank quickly. There is another technique that is also very common, that is, the wine stored at the bar can also be manipulated. Basically, pour out a little of the 5 bottles of stored wine, add some fake wine to blend it, and it will be a new bottle of wine. Who can remember the wine that was poured out? What a big deal. Pour some green tea to maintain the original level.
Why I know so clearly is because we spent the darkest period in the MAX bar where we served. We were originally responsible for the brand image and marketing promotion of the MAX bar. It can be said that We did a lot of work at the beginning, and spent a lot of work to shape the brand image of MAX. The Seven Swords creative idea that opened for business made a big difference and caused a sensation in Hangzhou. Our Seven Swords creative ideas are still imitated by latecomers. It’s not that we don’t We knew we wanted to hire celebrities, but at that time, MAX Bar was already very tight on funds after renovation. Our idea was that instead of creating celebrity culture, it would be better to create MAX culture. Stars are only temporary and will be unsustainable in the long run. They will make ends meet, and MAX culture It belongs to you and cannot be taken away by others. MAX culture is a culture of self-promotion and self-statement. Instead of packaging stars, we might as well package our own stars. Our stars are our staff, but we need a point. These people were launched. Seven Swords was about to be released at that time. We had an idea and put together 7 DJs and packaged them into Seven Swords. The result was a sensation. Many people came just to watch these 7 DJs. MAX can It is said that due to our efforts, it became an instant hit in Hangzhou. Next, we planned a series of PARTYs, and the response was very good. And the budget is well controlled. Compared with SOS's investment of 250,000 yuan from Du Dewei, we only spent more than 20,000 yuan for the entire opening, but it was far more sensational than Du Dewei's.
Okay, I’m going too far. Just because we were involved in brand building and marketing in the later period, naturally, MAX Bar also has performance indicators for us, which is an average of 50,000 a day. After careful investigation and Based on the data analysis, I think this is not difficult, because with its area, number of seats, and the number of people it can accommodate, I think it is very easy to reach 50,000. In fact, this is my negligence. I ignored the entertainment industry. The complexity lies mainly in the seriousness of fly-by-night orders and the low quality of employees. First of all, I didn’t expect that fly-by-night orders in MAX Bar were so rampant that I was dumbfounded. After the opening, it was full of people every day, but the daily checkout was only less than 30,000. The turnover we received was only more than 10,000 on some days. Secondly, I did not expect the complexity of the flyer personnel. Even the shareholders were involved. This explains why our questions and rectification plans were dismissed by a shareholder as just a bar. The opening of business was blocked on the grounds that it was not suitable for drastic reforms.
Also, because we were vigilant and did some really effective work, we may have blocked some people's financial paths, but we encountered resistance from the internal managers, who tried every means to drive us away. What was obviously a very good activity was just in their mouths. It was said that the response was not good, or some activities were ordered to be carried out, but the consumers were not reached later. When they went to inquire, they actually said that we had not told them, which led to consumer complaints in some activities, such as the 7 Swords activity at the opening, and we bought Of the 120 premiere movie tickets, 80 were not given out in the end. The managers and employees took all of them to watch by themselves. The first prize winner at the opening had no place to redeem his prize, so he went to the Industrial and Commercial Bureau to complain, which led to a lot of trouble, such as It’s not that we have a good relationship with our friends at the newspaper and told us in time that we compensated the consumers in a timely manner and didn’t make the matter a big deal. The general manager in charge of award distribution didn’t say anything afterwards. Finally, the conflict broke out when we seriously questioned the chaotic management of the bar and pointed out that if we continue to manage like this, our targets will never be achieved. In order to be fair, we must have our supervisors, who must be responsible for the cashier, accounting, and other tasks. There are floor supervisors here to supervise us, and we also changed the unreasonable computer orders to manual handwritten triple orders, and restricted the rights of supervisors and above to free delivery. As soon as these suggestions were put forward, they were immediately criticized by a certain shareholder and the general manager. There was strong resistance, and in the end, we all quit, ending our one-month service at MAX unhappily. This lesson made me deeply understand the dangers of flying orders, as well as the complexity of the entertainment industry and the quality of personnel. Therefore, from now on, we will only focus on brand building and environmental design, and will no longer get involved in marketing management. It is not that the water is too deep, but It’s too complicated, and all interest groups are playing games. Not only may your efforts be ineffective, but the rewards will definitely not be as good as your investment. The entertainment industry is not unmanageable. We have a full set of professional and scientific management experience and capabilities. However, the boss It is impossible to focus on this with low quality and game mentality.
So, under the current low-quality management, the rampage of flying orders is a cancer that affects the development of the entertainment industry. If it is not completely eliminated, it will definitely have a fatal impact on the development of the enterprise.
- Related articles
- How to get to Hongqiao Airport from Jinjiang Inn Longcao Road?
- The difference between fire shielding and isolation
- Zhong Yi Life Insurance Co., Ltd. Beijing Branch
- How can I get to Ba Lijie Suba 8 Hotel in Shijiazhuang Railway Station?
- How about An Baili wine?
- Traveling to Sanya, I want to stay in a family hotel with convenient transportation and good environment. Can you provide me with some good and affordable hotels?
- Decision of the Standing Committee of the Luoyang Municipal People's Congress on Amending the "Luoyang Urban Real Estate Market Management Regulations"
- Occupancy rate of Dalian jinzhou area Hotel
- How much is the fire protection cost per square meter in the construction and installation costs of hotels and office buildings? How is it calculated?
- "Love in Shorts" Zhou Yu's complete works of txt are free.