I want to open a Meituan takeaway shop instead of doing back office work. Can you give me some advice?

Hello, I'm Brother Liu. This idea of yours is very good. I told my friend before that my friend opened a snack bar and joined the US Mission to take out food. Relying on the powerful sales channels of Meituan, the business will flourish, but it must be paved. It doesn't matter if it's small. Food marketing must be skillful. Brother Liu talked about two suggestions on the takeaway marketing of Meituan.

First, the pavement doesn't need to be too big, and it specializes in taking out the US group. If you don't eat in the lobby, 15-20 square meters is usually enough. Then find the Meituan take-out platform, download Meituan app, find' store opening' in Meituan app, fill in the mobile phone registration of joining information, and upload the photo certificate required for Meituan take-out store opening according to the page prompts. Store information-qualification information-collection information-real name authentication. After the certification is completed, the US Mission will have a three-day review period. After approval, you can sign a contract with Meituan to open a shop. After signing the contract successfully, your store can open. Generally, the take-out rate of the US delegation is 18%, which may be different in each city. Before signing up for the US delegation, you can call customer service directly to find out the specific matters!

Second, if you want to be a take-away group, I suggest you start making some simple things and build your own reputation. If you have more regular customers, you can cook more other kinds of food. If you are in the south, you can make fried noodles, fried rice, fried kway teow, and send a beef and fungus soup at a price of about 15 yuan/serving.

This soup is very important and your first shot. You go to the supermarket to buy that kind of beef bone. Supermarkets are very cheap. It used to be 3-4 yuan a catty, but now it may be more expensive. Anyway, it is much cheaper than buying beef ribs. Add some beef and black fungus to cook a pot of soup every day, and customers will have soup when they buy rice, and each guest will have one. Of course, if the cost is included, the profit of each customer can be 2-4 yuan. However, the cost of soup should be very low, and the beef soup delivered sounds both affordable and upscale, and customers will be very satisfied.

If it is in the north, you can cook fried rice, fried noodles, fried rice cakes and beef soup, and the price is also set at 15 yuan/serving. Just make a sign. Relying on the platform of Meituan Takeaway, your business must be thriving.

The above is Liu Ge's answer. If you like, please give me some attention, leave a message, forward, collect and share. Thank you!

I have a say in this. As a rider, first of all, there must be enough people in your shop, otherwise you can't suddenly do it because there are not enough people. Sorry, the rider scolded you for being non-negotiable, because your meal was stuck, which led to the rider's hand overtime. You are operating illegally in the eyes of riders. Not only will you be scolded, but the rider may also refuse to send you food. Finally, it's up to you. This is the first level. Second, Meituan is a platform with many businesses. How can you compete with others? This is a problem that you have to consider. I have seen many shops do some activities at the beginning, but it is ok to order in a single quantity. But when you don't do any activities, there is no exercise. When you do this, you close the door. Give me some advice and see for yourself.

I've been working for two years, so I really suggest you stop. It's just a pit. You won't make a few dollars if you go to an activity. If you can't eat 100 meal a day, you might as well work to earn money. Not a good job to support the family. Look before you leap.

Want to open a Meituan takeaway shop, instead of making in-house meals, do take-out?

In fact, there are still many such small workshops, renting houses in residential buildings and office buildings, and some of them withdrew their doors after the official review of the US Mission, and did not eat in the lobby, relying entirely on the platform of the US Mission to survive.

Don't feel incredible. The kind of business you eat is probably made by this kind of workshop.

This kind of merchants hit the market at low prices, so the general dishes are cheaper, and the activities are very strong. For example, a steak meal with a price of 9.9 may have a net profit of 1-2 yuan money.

The cost of this pure take-away shop: rent, water and electricity (relatively few), labor (basically none, family workshop style), food cost (about 30% if delivered upstream), packaging (about per order 1 yuan) and platform bill drawing (about 20%).

When the take-away platform was just on fire, this kind of store also made a lot of money in a year, with novel models and many platform subsidies, especially those small bowl dishes merchants, which earned a lot of money.

However, with the increasing success of Meituan, some areas have exceeded 25%, the take-away threshold is getting higher and higher (complete doors and complete double certificates), and there are more and more take-away shops. A large number of pure takeout shops began to close down, and the profit margin was getting smaller and smaller.

If you want to open a pure takeaway shop, you must make sure you have it in mind. Merchants with in-house food have at least double insurance, and you have no way out. When you know that you spend hundreds of dollars every day to expose the rankings, your income is getting lower and lower, and the store receives several bad reviews in succession, you know that you are desperate.

Of course, the advantage of being a pure takeaway shop is that the input cost is low, and even if it closes down, it won't lose much money.

Code words are not easy, remember to pay attention ~

That's a good idea. Entrepreneurship requires not only courage, but also IQ and EQ, and many details are needed to improve it.

What I am doing now is a coarse grain noodle restaurant, which combines online and offline. Many customers come to our store for consumption, and their first impression is that the sanitary environment is OK, and they will consult the online ordering and food delivery business. At this time, it is necessary to guide customers to order food from Meituan or WeChat app.

Now the profit of my online takeaway is about one yuan higher than the food in the restaurant. Only by doing offline well can I do online well.

Share some of my cooking experience. For your reference.

Please consider the following aspects before choosing whether to do it.

First of all, go and see if the local food and drug supervision department agrees that you only do take-away food, not in-store food. Especially whether they agree with the address you choose. Because, in order to reduce the rent, you may choose to do it at home or in a residential building.

Secondly, go to the takeaway company to ask questions. In fact, the commission is also quite a lot. Generally speaking, more than 23% of US delegations are hungry, about 18% or more. If you go to the dual platform, you may increase your smoking.

Also, some places may not cooperate with you in the categories you do. For example, if you sell milk tea, they will find an excuse not to cooperate with you. The mala Tang I once cooked met with the US delegation and refused to cooperate. The explanation is regional protection. The specific reason is unknown.

Fourthly, you should understand that a 23% commission means that your bid price is 100 yuan, excluding the delivery fee in 23 yuan.

Into the account of the takeaway company. If you want to pay the delivery fee to the customer, the money is yours. If you discount again, you have to pay for the discount. But it does not affect the 23% draw. That is to say, if you sell 100 yuan at a 50% discount, the share of the take-away company is not 23% of 50 yuan's, but still 23% of 100 yuan.

Fifth, you should master the operation mode. Do you have any other ways to get customers to order food besides discounts? Anyway, I didn't. 30 yuan food in the store, sometimes platform activities will make you earn 0 yuan. That's awesome.

Sixth, you should know how to set discounts. If you have a drink with your meal. Be sure to set a discount. Otherwise, some people don't order food, just drink. You will get nothing.

Seventh, the discount is your choice. In fact, sometimes the platform operators will quietly give you some activities. As long as there is activity, money flows out.

Eighth, don't go to activities and wait for business. It will make you look through the autumn water, which is a hundred times more difficult than expecting the appearance of a little lover. Are you familiar with the rules of platform?

Ninth, the meal time when you are hungry is about 20 minutes after receiving the order, but most of them will be urged by employees in less than time. You may have some unhappiness with them and need to solve it. It seems that the US Mission can put it off a little now.

Let's share you so much. Let you know the pit first. Don't take too many detours.

I've been a takeaway rider for four years. I have seen many hotels go from prosperity to decline. I'll tell you the truth. Few people make money simply by take-away, and more than 95% of them are not.

Our site covers businesses and customers with a radius of 2.5km, and there should be about two or three hundred restaurants in total. There are only one or two companies that really make money, and the probability of 1% is less than. Don't ask me why, if you are a rider, you will know.

Because there are too many deduction points on the take-away platform now, although you are not a store facing the street, the rent may not be very high, but the platform activities are very strong, and some activities are beyond your control.

If the national unified activities are automatically put on the shelves, you will lose money. What you did in exchange for traffic in the early stage is equivalent to targeted accurate advertising.

Then you have to step up activities: like 20- 10, 20- 15, 30-20. All these will promote the soaring traffic. But you may break even, or make no money at all, or lose money!

And you have to bear the freight reduction for some activities. For example, you are equally responsible for the platform, or you are responsible for three, and the platform is responsible for one.

In fact, nothing is absolute Now it's time for taste to be king. If it tastes good, there will be customers. If you want to make money, don't consider participating in platform activities.

You can also participate in the activities of the platform, which means that your previous orders should be particularly high, with a certain ranking, less bad reviews and more favorable comments. Then your store will have more opportunities to appear, more exposure, and then you may make money.

However, even if you don't do activities, the profit is limited. Generally speaking, the profit of each order is only two to three yuan, and it will not exceed five yuan if it continues. I said these bills are based on the unit price of a bill from 25 yuan to 30 yuan.

If your single order can reach the unit price of more than 100 yuan, you will definitely not earn five dollars and ten dollars. However, such orders are rare, generally accounting for only about 5%.

So, I suggest you don't just make takeout. We must pay attention to the food in class. Walking on two legs, both legs should be hard, and neither one can give up, for reference only!

If you don't eat in class, you will be seriously trapped by the US delegation. Now the US Mission is getting higher and higher. If you don't eat in class, you won't have a chance to get ahead In the future, you will be attached to the US Mission like a parasite.

Meituan is now starting from the delivery stage, that is, all the ingredients in your restaurant are delivered to you by Meituan, and Meituan has further strengthened its control over physical stores.

Capital is greedy. Who can guarantee that the US Mission will not increase its harvesting efforts in the future?

In addition, there are restaurants that don't eat, and all the lunch boxes are similar to those on the high-speed rail. If there is an order, put it in the microwave oven and send it out. You have a cold storage and a few microwave ovens will do. However, this extreme cost-cutting behavior does not guarantee the taste. It won't be long before the customers are gone and the traffic will shrink. Then close the door, change the place, and then open it. . .

Why not consider more from the economic point of view of online celebrities, or should have its own physical store, not too big, unique style, relying more on self-media communication, business will get better and better.

The idea is immature and is for reference only.

Do not join us. This is a pit. I am a takeaway. Some franchisees I know rarely make money. It is not excluded that some stores make a lot of money, but the chances are too low. My project is to cook my own grilled fish rice, not to mention making money, at least the current market is not losing money. Currently, it is a dual platform. *** 120 every day if it is not promoted. Why can I use the same name for dual platforms in a store? Ability is a problem!

I work in a fast food restaurant that specializes in meituan. Because it is just opened, it costs more than 200 a day and the turnover is 4000 to 5000. Every day at noon and during the evening rush hour, we should have a customer service to promote something. The daily promotion fee is more than 300 yuan. If there is no promotion and customer service, there is basically no order.