Ge Lao's Ge Industry Development

2065438+April 2002, in the 1000 mu pueraria lobata base of brilliant comprehensive breeding professional cooperative in Yangcen Town, Hengfeng County, villagers were busy planting pueraria lobata seedlings in the field. Hengfeng should adjust measures to local conditions, give full play to its advantages, vigorously develop pueraria lobata cultivation, and strive to make pueraria lobata industry bigger and stronger, so as to truly become an agricultural industry that enriches farmers and people.

Since 20 1 1, the county has continuously increased its support for pueraria lobata industry. Farmers can not only enjoy policy support such as loans, subsidies and technical guidance, but also ensure that Pueraria lobata is purchased at the lowest protective price per catty 1.8 yuan through the form of "company+base+farmers". The support of a series of preferential policies issued by the government and the industrial support based on Jiangxi Hengfeng Ge Laoge Industrial Development Co., Ltd., a leading agricultural enterprise at the provincial level, have attracted many farmers and even returnees to participate in the cultivation of pueraria lobata.

Huang Hui, one of the founders of brilliant comprehensive planting and breeding cooperative in Yangcen Town of this county, is one of the members who returned to their hometown to plant pueraria lobata. Huang Hui has been engaged in vocational education in other places in his early years. At the end of last year, he heard that his hometown was vigorously developing characteristic agriculture such as kudzu planting. After knowing the government's encouragement policy in detail, Huang Hui seemed to be reassured and returned to his hometown without hesitation, and set up a brilliant comprehensive breeding professional cooperative, and gave it a try. Cooperatives have driven more than 500 farmers to achieve employment, and the average household income is expected to reach 7,000 yuan.

Farmers' enthusiasm for planting pueraria lobata in Hengfeng county has been greatly improved. There are more than 20 large planters with a planting area of more than 500 mu, and more than 1 10,000 farmers are involved in planting pueraria lobata. Pueraria lobata cultivation has become a pillar industry for farmers in this county to increase their income and get rich.

Pueraria lobata has been planted in Hengfeng county for more than 800 years, and Hengfeng is also the largest planting and processing base of Pueraria lobata in China. The county regards Pueraria lobata as the leading industry development of the county economy, and introduces Mr. Bao, a successful entrepreneur outside the county, to invest 654.38+0.23 billion yuan to establish Hengfeng Company. Hengfeng Ge Ye Company relies on science and technology to promote enterprises and vigorously implements brand strategy. The company hired NTU food engineering professors to do research and development of new products in the enterprise all the year round, and established new product research and development centers in Shanghai Normal University and Shanghai Business School, and developed and processed nearly 20 pueraria products in four series, including Gru, Gecha and refined flavone puerarin. In order to build its own unique brand of green food, Hengfeng Ge Ye Company invited Shangrao City and Hengfeng County Bureau of Quality and Technical Supervision to help draft the local standards of technical regulations for green food Pueraria lobata, and formulated the 13 enterprise standards for Gelao herbal tea, Gehua tea, Shen Ge tea and Ge Fen, so as to guide enterprises to take the road of standardized production. At the same time, the company actively applied for green food labeling. On June 7th, 2006, Gelao brand Pueraria herbal tea and Ge Fen produced by 165438+ company were audited by China Green Food Development Center, and the two products met the Grade A standard of green food, and the four products of enterprise * * * had green food labels. Hengfeng county also actively declared the protection of Ge geographical indications products. On June, 2006165438+1October 10, Hengfeng Ge passed the expert evaluation of geographical indication products organized by AQSIQ and became a new geographical indication product.

Good wine should also be sold, and Hengfeng Geye knows this well. While doing a good job in the local market, we will strive to expand to foreign markets by increasing publicity. Hengfengge's products are advertised in CCTV and jtv respectively, so as to improve product popularity and actively participate in various agricultural products fairs. At the 3rd China International SME Expo and China (Italian) SME Expo, the Gervais beverage of Hengfeng Ge Ye Company sold well on the spot, and it also reached a fixed sales contract with four large supermarkets in Guangzhou and Shenzhen, with an annual sales of 50 million yuan. Today, the products of Hengfeng Ge Ye Company have been successfully listed in hotels, shopping malls and supermarkets in Guangdong, Shanghai, Zhejiang and other provinces. In 2006, the company sold nearly 10,000 tons of Pueraria lobata beverage, with a sales income of more than 40 million yuan, more than double that of 2005. Development does not forget the folks. Hengfeng Ge Ye Company has established more than 34,000 mu of Pueraria lobata base through the form of company+farmers, which generates nearly 5,000 yuan per mu of income for Pueraria lobata farmers every year. Nowadays, the planting scale of pueraria lobata in Hengfeng is expanding. There are tens of thousands of farmers planting pueraria lobata in the county, with a total area of 45,000 mu. Gegen really became Gegennong's baby.