Does craft stand for high-end beer?

At this year's national autumn sugar and wine party, many participants found that craft beer appeared widely at the exhibition. Different from traditional beer stalls, craft beer is more flexible.

Some beer researchers pointed out that the concept of craft beer has been deeply rooted in people's hearts from its rise a few years ago to its popularity today. For many people, craft beer is synonymous with high-end beer and high-quality beer. As China entered the era of independent brands, those flexible and diverse operating modes provided opportunities and channels for the rapid development of craft beer.

According to the research report of Facts and Factors, the global craft beer market in 2065438+2009 was about $65438 +0. 1 billion. The market is expected to grow at a compound annual growth rate of 8%, and will reach about $200 million by 2026.

The increase of consumers' preference for low-alcohol is the main driving force for the growth of the target market. Of course, the exotic flavor of craft beer is also one of the factors that promote the growth of the target market.

Domestic craft brands have sprung up everywhere.

Most of the beer brands that appeared at the national sugar and wine party in the past few years were imported from abroad, and the domestic brands were mainly concentrated in a few strong brands. The beer brands at this year's national autumn sugar and wine party are more little-known brands, and most of them are craft beer.

Participants will see nearly 100 kinds of craft beers, such as Tsingtao Beer, Xuedi Beer, Hande Beer, Shengzhou Beer, Lanling Beer, Impression Craft Beer, Shanshui Draft Beer, Old Shi Jia Beer, Fujiabao Beer and Parsons Red Beer.

In recent years, traditional industrial beer has declined, with low profits and fierce competition.

China's beer production continued to decline, while the consumption of high-end beer continued to increase. This undoubtedly provides opportunities for the rapid growth of craft beer. The market demand for mid-to high-end beer products has driven businesses all over the country to launch them one after another.

Many participants came here to taste this booth featuring Maotai Town puree craft beer. Qiandaohu beer in Zhejiang has been put forward? Qiandaohu beer is committed to building a world-class craft incubation platform to provide more choices for beer lovers? The concept of. The only booth for drunken craft beer shows you a one-stop shop? Raw materials+technology+products? Complete combination process, and shout it out? Awaken the banner of craft industry? Slogan.

It is understood that due to the large or small investment in craft beer production, the annual output of these participating enterprises ranges from several hundred tons to tens of thousands of tons. Some senior experts predict that in 20 18 years, the consumption of craft beer in China will be about 829,000 kiloliters, accounting for 2.1%of beer consumption; In 20 19, the consumption of craft beer in China was 873 kiloliters, accounting for about 2.4% of beer consumption. In 2020, this number will continue to rise.

Personalized customization adds color to the era of private brand

Practitioners with more than ten years of wine sales experience started to operate craft beer two years ago. He said:? The liquor market is chaotic and the competition is too fierce. After several investigations, I decided to start the craft beer project. 20 19, visited and cooperated with several craft beer enterprises in Shandong and Henan, and the market feedback was ideal. ?

It is understood that craft beer production enterprises all over the country have different business ideas, some only sell corporate brands, give agents certain policy support, and some can brand (OEM? Generally refers to the original equipment manufacturer) OEM. Due to the difference of process formula and raw material cost, the same malt degree and the same alcohol content are also different.

Some insiders broke the news that the price difference per ton of the same product can reach as much as seven or eight hundred yuan, which makes many merchants who have worked as craft beer agents want to find more cost-effective products at the sugar and wine party.

A few years ago, with the large-scale expansion and merger of domestic beer giants, the technology and raw material ratio were highly unified, which made the local beer with different styles and tastes very similar. There is almost no difference between Tsingtao beer in Sichuan and Tsingtao beer in Shandong. And craft beer satisfies consumers' experience of different tastes to the maximum extent!

At the theme forum of the 103 National Sugar and Liquor Association, Chen Liping, executive director of China Consumer Big Data Research Institute, pointed out that the development of private brands has entered a rapid development era, and the mode of craft beer just caters to the opportunity of this era. Do you believe in craft beer brands? Let a hundred flowers blossom? The grand occasion will be even more exciting!