What's going on with Beijing Tiantianlingjian Hotel now?

In the 1990s, there was a magnificent building on the west side of the Great Wall Hotel on the East Third Ring Road in Beijing, with a resounding name called Tiandi.

If you were taking a taxi in Beijing at that time, as long as you mentioned the word heaven and earth, the driver would look at you up and down, and then say to you: If you don’t go, this is not a place that ordinary people can afford. Without tens of thousands of dollars, one would not dare to enter the gate of heaven and earth.

Indeed, people who consume in places like Tiandi are either rich or noble, and the consumption level here is simply sky-high for ordinary people.

At that time, Tiandi was the most high-end nightclub in Beijing and had become the top venue for business negotiations. When you go to Tiandi to spend money, if you are a guest, it represents your financial strength; if you are a guest, it represents your dignity.

However, in 2010, Heaven and Earth was seized by the police, and it is still a topic of conversation for many people after dinner.

So, what’s the story behind it? Let's take a closer look at its development process today?

The predecessor of Heaven and Earth

In the early 1990s, there was a craze in Beijing, that is, disco dancing. In the evening, many young people flock to disco, listening to popular dance music and dancing popular dances, becoming the scenery of nightlife.

At that time, there were various discotheques in Beijing, and each ticket cost 50 yuan. In the early 1990s, how much did an ordinary person earn per month? Most people's salary is only a few hundred yuan, but even so, they are in a full state every day.

On weekends, it’s hard to get a ticket. Since then, so-called scalpers have emerged. At the door of the disco, scalpers shouted about high-priced tickets, and one ticket was sold for 80 yuan a piece.

Many businessmen saw business opportunities, prepared to move, and wanted to invest in this project, but at that time there were no disco equipment manufacturers, such as neon lights, audio equipment, and karaoke machines. These all needed to be imported from abroad, so this was not A small amount, it was said that it cost hundreds of thousands of yuan at the time.

In 1992, a Beijing businessman was one of these businessmen. Through several layers of relationships, he finally obtained equipment channels, so he rented the annex building on the west side of the Great Wall Hotel and opened a disco hall called Tiandi.

It is located in the most prosperous and expensive area of ??Beijing, with the Great Wall Hotel to the east, the Kunlun Hotel to the west, the Agricultural Exhibition Hall to the south, and the Liangma River Shopping Center to the north. As soon as it opened, it was welcomed by young people.

At first, Tiandi Disco Hall caught up with this wave of popularity, but as more and more disco halls opened nearby, with the same model, the passenger flow became less and less, and people’s freshness also disappeared. The business of Tiandi gradually deteriorated, and the boss also planned to change hands.

The second boss in heaven and earth

At that time, there was a businessman named Chen Yonghe in Taiwan. Due to the company's business dealings, he often comes to Beijing to discuss business. Later, he met the owner of the disco hall through a friend's introduction. When he learned that he had the idea of ????transfer, Chen Yonghe was a little moved.

In fact, what moved Chen Yonghe was not an industry like disco, but the excellent geographical location of Tiandi. In addition, at that time, Beijing was all about disco and there was no other model, so he had the idea that he wanted to introduce a new model.

After Chen Yonghe took over, he transferred the Hong Kong and Taiwan nightclub models to Tiandi. The combination of stage singing and dancing performances and bars, elegant environment, and no youthful and restless atmosphere made many people's eyes shine.

In the past, disco halls were only places where young people went. Chen Yonghe’s model directly raised the upper age limit. Many bosses arrange business negotiations directly at Tiandi Nightclub, and the seats were full every day the day before.

Every weekend, Chen Yonghe specially invites many celebrities from Hong Kong and Taiwan to perform song and dance shows. As a result, Tiandi became an instant hit. Such a booming business lasted for more than two years.

It can be reasonably said that Chen Yonghe will definitely not have the idea of ????changing hands, but he cannot afford a price several times higher than the market price. It all happened at an accidental dinner party.

The third boss of Heaven and Earth

The third boss behind Heaven and Earth is named Qin Hui. The reason why Heaven and Earth is famous throughout the country is because of him.

Qin Hui is from Dazhou, Sichuan. Because his father worked in Beijing, he and his mother later followed his father to Beijing. After graduating from college, Qin Hui entered a state-owned enterprise under the introduction of his father. At that time, it was an iron rice bowl, but Qin Hui didn't think so. Seeing many people going south to do business, his heart was ready to move.

Qin Hui told his father about this idea, and his father scolded him, saying that he was not satisfied and had a stable job, so he had to go out and mess around.

However, Qin Hui has been a stubborn person since he was a child. He doesn't want to live his whole life in the plan arranged by his parents. Therefore, he took his parents and chose to resign and go to Hong Kong to start an electronic product resale business. In less than a year, he made his first pot of gold. At this time, he was unwilling to be in the status quo. He wants to do bigger business.

It wasn’t until an accidental dinner that Qin Hui thought of the acquisition.

One night in 1995, Qin Hui came to Tiandi again with several business partners. Unfortunately, that day happened to coincide with the weekend, and heaven and earth were not absent. Although Qin Hui is a frequent visitor, he cannot arrange a place for him.

Qin Hui has been an arrogant person since he was a child. In addition, he currently has a partner, which is embarrassing for him. At this moment, he was embarrassed standing at the front desk, so he was very angry and called the boss Chen Yonghe, trying to arrange seats through the boss's relationship.

Unfortunately, the store is really full and even the bosses in heaven and earth can’t do anything about it. In order to apologize, Chen Yonghe invited Qin Hui and his party to a nearby Western restaurant.

Chen Yonghe said: Mr. Qin, I am really sorry for today. Before you come here in the future, please call me first and I will definitely leave a place for you.

Qin Hui: In the past, there was always a place to come, but now we still have to make reservations. I can only say that Mr. Chen’s business is very good.

Chen Yonghe: If you want to have a position at any time, you can still do it now. Otherwise, you can invest here so you can always reserve your exclusive seat and come whenever you want.

Qin Hui: Haha, Mr. Chen, I never like others to hold me back. If I become your minority shareholder, I might as well buy your entire nightclub.

Chen Yonghe: Mr. Qin, you should know how popular my venue is now. This is my cash cow. How can I sell it to you?

Qin Hui: I believe there is no business that cannot be done in the world, only whether the price is right. As long as my price is high enough, Mr. Chen will definitely be excited.

At this point, the two laughed.

I thought it was just a joke. Unexpectedly, Qin Hui actually came up with this idea. In Qin Hui's business experience, he can pay any price for his business. It happened that a joke by Chen Yonghe inadvertently reminded him that if he acquired Tiandi, it would not only help his business exchanges, but more importantly, since Tiandi was so popular, it was also a successful investment.

Qin Hui thought about it all night and called Chen Yonghe the next day to discuss the acquisition plan. Chen Yonghe was surprised that he did not realize his joke. The other party was serious and could not speak now. In order to reject Qin Hui, Chen Yonghe The price was casually mentioned dozens of times, but Qin Hui unexpectedly agreed.

However, with Qin Hui's assets at the time, he could not acquire Tiandi at all, let alone dozens of times the acquisition price on the market. But for Qin Hui's attitude, he will make every effort to realize the business he likes.

So, Qin Hui found a trading company as a guarantee, borrowed US$1.8 million, plus his company's mortgage loan, and finally purchased Tiandi.

It was this kind of acquisition that not only made Qin Hui rich, but also opened up a path for him to make connections.

Heaven and Earth in the Glory Period

After Qin Hui took over the world, he first spent a lot of money to renovate it. The world was divided into two areas, one was the disco hall area where young people went, and the other was It is the private room area. It retains the disco mode for young people, while Chen Yonghe's nightclub mode has changed to the private room mode.

In the disco area, Qin Hui spent nearly 2 million yuan to buy original imported speakers from the UK, and had them installed and tuned by professional sound engineers from the original factory. He also invited the best DJs from abroad, and it has become the most luxurious disco hall in Beijing. The ticket price at that time was 120 yuan. If you just want to feel the luxury inside and don’t want high consumption, you can only go to the disco hall of Tiandi.

At that time, the disco industry had declined, and many discotheques were undergoing transformation. Outsiders could not understand Qin Hui's large investment in discotheques. But for Qin Hui, he doesn’t want to lose consumers of any age group.

After all, those who spend money in private rooms are either rich or noble. In order to create the most high-end private rooms, Qin Hui repriced the consumption level of KTV in private rooms.

The private rooms of "Heaven and Earth" are divided into three types: small, medium and large, with prices of 2,800 yuan, 4,800 yuan and 6,800 yuan respectively. In addition, there are several "presidential private rooms" here, which are mainly used to accommodate business guests. The price is more than 10,000 yuan, and this is only the price of private rooms.

If you want to order wine, beer is a few yuan outside, a bottle in a private room is 50 to 80 yuan, a fruit plate is a few hundred yuan, cocktails are 200 to 500 yuan, and a bottle of Royal Salute whiskey is worth 5,000 yuan. Even more than 100,000 yuan.

The fall of heaven and earth

The only difference between this boss and Qin Hui is that he is too flamboyant in his work. He claims that as long as he is there, no one can touch the place in heaven and earth. .

On the evening of May 11, the atmosphere in the compound of the Chaoyang Public Security Bureau in Beijing was extremely tense. Dozens of police cars lined up, lights flashing, and hundreds of police gathered urgently. In order to prevent exposure, the personnel involved in case handling closed all communication tools and suspended contact with the outside world. Many people are unaware of tonight's plan of action.

Conclusion

To this day, more than ten years later, legends and stories about heaven and earth are still topics of discussion after meals.

While chatting about gossip, people also hope to eliminate these bad social environments, eliminate bad behaviors protected by officials and businessmen, and give everyone a healthy and clean social environment.