Jianfa wine industry development memorabilia

Year Historical Event 1998 Jianfa Liquor Industry was established in Xiamen, Fujian; In 2003, Jianfa Liquor Industry acted as the core product of Wuliangye, namely 39 and 52 fine Wuliangye, and then entered the domestic high-end liquor market. In 2006, Jianfa Liquor reached a cooperation agreement with CASTEL, the largest wine group in Europe and the third largest wine group in the world at that time, and became the general agent of its core brand Roche Mazer in China. Since then, Jianfa Liquor has officially entered the imported wine market. In 2007 1, Jianfa Liquor set up a national marketing center in Shanghai, and began to set up marketing branches in cities all over the country to build a national sales network comprehensively and quickly;

2. Jianfa Wine Industry officially became the general agent of six countries, namely BANROCK in Australia, Blackstone in the United States, Ice Wine on the North Coast of Canada, Black Tower in Germany, GANCIA in Italy and TARAPACA in Chile, and officially started the process of product globalization; In 2008, Jianfa Liquor introduced foreign high-end spirits products such as Royal Family, French Jules Gottley, BALVENIE single malt whisky and GLENFIDDICH single malt whisky, and then entered the imported spirits market in China, forming a diversified product line of mainstream spirits such as liquor, wine and imported spirits. In 2009 1, Jianfa Liquor became the general agent of 13 famous French brands in China, and established the first top wine brand alliance in China-C & ampD. grand cruclass, which took the lead in entering the field of high-end imported wine;

2. The first drunken factory settled in Xiamen, and Jianfa Liquor began to build its own retail channels;

3. Jianfa wine industry has become the top five imported wine industry in China; 20 10 1. Jianfa Wine Industry has become the largest wine importer in China and the largest wine buyer in Bordeaux, and has established a leading wine importer position in China;

2. ROCHE MAZET, the brand of Jianfa wine in China, has become the French wine brand with the largest import volume and sales volume in China;

3. Retail channels continue to exert their strength, and alcoholic liquor cellars in Shanghai, Beijing and Quanzhou have been opened one after another;

4. The number of exclusive agents of C & ampD. grand cruclasse has increased to 24, making it the exclusive distributor of high-end wines such as SENA of Chile in China. At the same time, it is also one of the most important partners and distributors of French Bordeaux wines such as Lafite and Margaux in China. 20 1 1 1. Jianfa Liquor Industry became the national brand operator of Wuliangye "Oriental Dragon" brand and began to independently operate liquor brands nationwide;

2. Jianfa Liquor has set up alcoholic liquor cellars in eight cities across the country, and its own retail channels are basically mature;

3. Roche Maze franchise store, the first imported wine brand franchise store in China, entered the physical storefront design link from planning, creating a new chapter in the branding of imported wine in China;

4.20 1 1 year ranked as the largest wine importer in China with a customs import volume of120,000 bottles; 20 12 1, Jianfa Liquor Fuzhou Zui Village officially opened, and Jianfa Liquor Fuzhou West Lake Hotel opened;

2. After the preparation of 1 year, the first standardized Roche Maze franchise store opened in Liuzhou on August 7, and franchise stores in Taizhou, Huzhou and Cixi opened one after another.

3. Jianfa Liquor Industry was elected as the president of China Chamber of Commerce for Import and Export of Food, Livestock and Animals.