Traditional Culture Encyclopedia - Hotel accommodation - How much do you know about exhibition design?
How much do you know about exhibition design?
At present, industry exhibitions are mainly held in star-rated hotels, a few in resorts and ecological villas, and large-scale exhibitions with a scale of 1,000 people are generally held in gymnasiums or university auditoriums. When choosing an exhibition venue, most exhibition planners are based on the principle of matching the number of people with the area of the venue, the level of stars and the convenience of transportation, but they often ignore the first feeling that the exhibition venue brings to customers. In fact, before arriving at the site, the customer had a preliminary understanding of the grade, characteristics and attraction of the exhibition through the name of the exhibition venue. For example, on 20 10, a famous domestic excavator brand agent held an exhibition on the golf course, and the golf culture and its green and comfortable outdoor environment left a deep impression on the participating customers, regardless of whether the customers had the intention to buy. Everyone is willing to experience the elegant artistic conception of golf course. For example, at the beginning of 20 10, the exhibition place of Volvo agents was Volvo Center in Shanghai, which abandoned the way of simply introducing products orally and used the physical performance of the venue to let customers feel the advanced technology of Volvo products at close range. The layout of exhibition venues is limited to prefecture-level and county-level areas, so the selectivity of venues may be small. At this time, the layout of exhibition venues is particularly important. It should be clearly understood that the purpose of the layout is to set off the overall atmosphere of the exhibition and achieve visual effects. I believe that almost all the agents who have held exhibitions can make a long list of exhibition materials. When listing these lists, we should constantly ask ourselves: What is the purpose of these decorations, and do they play a role in showing the atmosphere?
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