Traditional Culture Encyclopedia - Hotel accommodation - How to sell red wine-for a single store (I open a shop to buy red wine myself, and the business is not very good! )
How to sell red wine-for a single store (I open a shop to buy red wine myself, and the business is not very good! )
I also opened an online shop, so I don't have time to manage it. What if business is not good? On the Internet, I saw many people talking about 6 19 online store treasure, saying that it is online customer service hosting. I think it suits your requirements now. You can go and have a look.
I open my own school supplies store, and the business is not very good. How can I do business better? I can do some activities, give some small gifts, and then decorate the storefront as distinctive as possible.
How much is red wine? How can we do a good job in the wine market in Guangdong now? Red wine, foreign wine and beer have different marketing ideas. For example, Black Brand and Chivas Regal are mainly sold in KTV, supermarkets and hotels, but Chivas Regal has done a lot of TV advertisements and outdoor advertisements, while Black Brand rarely does any publicity advertisements. But as far as local sales are concerned, these two wines are one of the best-selling foreign wines on the market today.
Let me talk about the market sales of red wine first.
1. In the Pearl River Delta region, beer sales basically occupy the market, and red wine sales are similar to foreign wine.
2. In southwest China, beer sales basically occupy the market, foreign wine is average, and the red wine market is difficult.
In the central region, beer sales basically occupy the market, and red wine sales are similar to foreign wine.
4. In the eastern coastal areas, beer sales basically occupy the market, red wine is general, and the foreign wine market is difficult.
The sales of red wine are basically concentrated in the three major brands. When marketing new red wine, we should consider whether there are differences (for the three major brands). It is best to avoid the places occupied by the three major brands. If you find that the market space is very small after avoiding it, you should be prepared to fight hard. I don't know if you will consider promoting sales (generally speaking, it will be more difficult to promote sales if your price belongs to the middle and high grade), but if you are willing to spend the cost, the success rate of promotion will increase.
If you do a good brand marketing, you can win some market share.
But KTV, restaurants and hotels alone are not enough to support your business, and the settlement methods in those places can easily put you under great financial pressure. My suggestion is: do it, but control the supply and talk about a better settlement method. Therefore, they alone can't meet your expectations of the market.
In addition to distributing goods in supermarkets, we should also find second-and third-class agents to maintain a high degree of cooperation and monitoring with manufacturers. There were also businesses that made liquor before, all of which lost money because of the problems of the manufacturers.
There are risks and benefits in alcohol business, so it is better to keep a cautious and optimistic attitude at all times.
How to sell red wine I also specialize in making red wine in Xi 'an, but what I do is basically dry red in circulation channels, and I also want to make high-grade imported dry red. Considering that some conditions are not mature, I have never done it, but I have always been concerned about high-end imported red wine, and the relevant market operation methods have been brewing. At present, none of Xi 'an and even Shaanxi is better than the market. There are several related imported red wines, but they don't seem to be doing very well.
1, KA channel: large supermarkets, such as Ai Jia, Renrenle, CR Vanguard, Carrefour, Metro, etc., but the cost is high, which mainly plays the role of image display and group purchase channel.
2.* * * Public relations channel: make use of interpersonal resources, let the products enter the reception restaurant or social hotel designated by * * *, and provide relevant after-sales service.
3. Personalized channel: group purchase or VIP member, and the name of the person or company is printed on the package as a gift of the company! Equipped with special gift boxes, such as leather boxes, wooden boxes, iron boxes, hard board boxes and so on.
4. Star-rated hotels and foreign-related hotels: The admission fee is high and you need to be cautious.
5. others. . . . . .
Finally, I suggest that besides Xi's Yan 'an market, Yulin and Yan 'an markets must be done! The high-end consumption power of these two markets is actually stronger than that of Xi 'an, and because they are prefecture-level cities, they are relatively easy to operate and get results faster! As for Baoji, Tongchuan, Weinan and other prefecture-level cities, they mainly rely on infiltration or through attracting investment to complete regional coverage! Merchants choose powerful high-end product distributors in various regions and use their networks to complete the construction of market framework!
In fact, all this is done by people, so as long as you can find excellent traders, your capital chain keeps up, take the lead and seize the market, it should still be possible! I hope my answer can help you!
Does anyone like to drink suamgy red wine? Isn't it delicious? I think it's ok. You can try. My friends like it better.
I opened an online shop in Taobao, but the business is not very good. Please tell me how to manage and promote my shop. Thank you, friend. Do you have a computer? Do you want to start a business online or full-time? Do you want to get your second income? After doing this, you will find that your income will be far greater than your part-time salary and will continue to grow. Ordinary people are more than 10 thousand a month, and opportunities are always in the hands of a few people. If you want to start a business online, you can communicate with me.
I want to open my own small shop selling red wine. What documents do I need? If my business license is complete, I also need a liquor license.
Retailer's liquor retail license, wholesaler's liquor wholesale license, application of local trade bureau.
To apply for a wholesale license for imported wine, the original of People's Republic of China (PRC) Entry-Exit Inspection and Quarantine Hygiene Certificate shall also be provided.
Without a license, the consequences will be very serious, and alcoholic products will be operated without a license, and the purchase channels will be confiscated.
How to buy red wine? Wine grapes can be divided into three categories according to their uses, namely, white wine varieties, red wine varieties and flavoring varieties. The excellent varieties of liquor include Guirenxiang, Chardonnay, Shiraz, Longan and Semillon. Among them, Guirenxiang and Longan are the main cultivated varieties in China. Longan, in particular, is an ancient cultivated variety in China. Now it is widely cultivated from the Loess Plateau to Shandong, and the Huaizhuo Basin in Hebei Province has the largest cultivation area. The Great Wall Dry White, which has won many awards in the world and is known as the "Oriental Wine", takes longan grapes as raw materials. The finished wine is of good quality, light yellow, pure fruity, delicate, soft and refreshing aftertaste. Semillon, introduced from France in the 1980s, is now planted in Hebei, Shandong, Shaanxi and Xinjiang. The fine varieties of red wine include Cabernet Sauvignon, Cabernet Franc, Merlot, Jiali Brewing, Black Pi Nuo, French Blue, Gem Cabernet Sauvignon and so on. Most of these varieties were introduced to China from Europe in 1892, and some varieties were introduced many times after 1980s. Among them, French blue has strong adaptability, early maturity and high yield, and the finished wine is ruby red and mellow, which is one of the main varieties of red wine brewing in China. Cabernet Sauvignon is one of the traditional rare varieties of dry red wine brewed in Bordeaux, France. It is a typical "Cabernet Sauvignon" and the finished wine is of high quality. With the popularity of "dry red fever" in recent years, it has become an important raw material variety of red wine in China. Excellent varieties of blended (dyed) wine are Yan 74, Late Red Honey, Red Juice Dew, Bako and so on. Among them, Yan 74 originated in China, and was bred by crossing Zibeisai from Changyu Company with Hamburg Musk in 1966. Now it is widely cultivated in Jiaodong Peninsula. Tobacco 74 is the best color matching variety at present, with deep and bright color, which is not easy to precipitate after long-term aging. Red Juice Dew is also native to China, and is a hybrid of Merlot and Weierduo. The finished wine is deep ruby red, mellow and pure in taste, pigment is not easy to precipitate after aging, and the aftertaste is positive, which is especially suitable for color matching. Cabernet Sauvignon is a red grape variety, also known as Cabernet Sauvignon, Cabernet Sauvignon and Cabernet Sauvignon. Originated in France, it is a traditional fine variety of red wine brewed in Bordeaux, France. All the countries that produce wine in the world have large-scale cultivation. China was first introduced by Yantai Changyu Company on 1892. L96 1 was introduced from the former Soviet Union, and after 1980, it was introduced from France, the United States and Australia many times. It is the largest red grape variety in China at present. This variety has strong adaptability and high wine quality, and is the main variety of dry red wine in the world, but it must be mixed with other varieties (such as Merlot) and stored in oak barrels to obtain high-quality wine. In China, it is also called "Three Beads" with Pinlizhu and Snake Dragon Ball. The varieties introduced in the early stage have small grains and low yield, which are not popular with growers. In recent years, excellent strains newly introduced from France have greatly improved their yield. In recent years, wineries all over China are booming, especially in Changli, Hebei Province, which has the largest planting area and the performance of grapes is impressive! ? Cabernet franc is also known as Carmen Knight and Cabernet Sauvignon. Originally from France. It is an ancient wine-making variety in France and is cultivated all over the world. It is a sister variety of Cabernet Sauvignon and Cabernet Sauvignon. China was first introduced from western Europe to Yantai, Shandong Province on 1892, and is now cultivated in the main producing areas. This variety is a world-famous ancient red wine variety. Its wine quality is not as good as Cabernet Sauvignon, and its adaptability is not as good as Cabernet Sauvignon. Its popularization is limited to some extent. In recent years, the newly introduced "Pinlizhu" nutritional system has greatly improved its cultivation characteristics, which deserves attention. Merlot is also called Merlot Juice. Originally from France. In Bordeaux, France, it cooperates with other famous varieties (such as Cabernet Sauvignon) to produce excellent dry red wine. China was first introduced into Yantai, Shandong Province from Western Europe in 1892. After 1970s, it was introduced from France, America and Australia for many times, and now it has been planted in major producing areas. This variety is an ancient French wine-making variety. In recent years, causal dry red has been very popular as a mixed wine to improve the fruit taste and color of wine. Especially after Merlot 1978 was first successful in the United States, its planting area developed rapidly. Although it was introduced in China for nearly a hundred years, it has not been popularized. In recent years, influenced by the outside world, it has been vigorously promoted and developed in major producing areas. Carina is also called Carina, French red, Cabernet Sauvignon and fine wine. Originated in Spain, it is one of the ancient high-quality wine-making varieties in western European countries. It is cultivated all over the world. China was first introduced into Yantai, Shandong Province from Western Europe in 1892. At present, Shandong, Hebei, Henan and other producing areas are planted in large areas. This variety is one of the oldest red wine varieties in the world. The brewed wine is ruby red, with positive taste and good aroma, and should be blended with other varieties. Peeling can make white wine or pink wine. Although China has a cultivation history of nearly a hundred years and was once the main variety, it is difficult to brew high-quality dry red wine independently due to the poor quality of wine, which has also decreased in recent years. However, it has the advantages of easy cultivation and high yield, and is very popular with growers. Therefore, it still has a certain area in production, and can be used as red wine to make brandy, so it still has certain promotion significance and development prospects in production.
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