How to write titles for self-media marketing?

1. Ask questions in the title

Arouse the curiosity of users by asking questions, and your content answers this title, and users will usually pay for it.

2. Combined with current events

News events are characterized by being extremely popular in a short period of time. Such titles often attract a large amount of traffic in a short period of time. Just like the recent topic about the girl who was attacked in a Beijing hotel.

3. Learn to use symbols

Adding some special symbols to the title will also have a good effect. The exclamation point expresses exclamation and is generally used to express strong emotions such as praise, surprise, anger, sigh, grief, etc. This symbol can generally attract people's attention.

4. Deliver new information

It is an announcement title for users to publish new information, which can be used to promote new things. For example? Is your latest boyfriend standard for 2018?

5. Information valuable to users

For example? It turns out that this posture is the correct posture for brushing teeth!? Why do users read this? Your articles? Because you can provide value to users, make them make fewer mistakes.

6. Recommendations

For example, in the title? 20 common sense of life you must know now?, while providing suggestions to users, it will also be added with? You must know now? Sense of urgency.

7. Construct a scene for users

Many times, we need to construct a scene for users through titles.