Marketing planning of catering hotel activities

Marketing planning of catering hotel activities

In order to ensure the effective implementation of activities, we need to make an activity plan in advance, which refers to the planning documents made for an activity. What problems should we pay attention to when making an activity plan? The following is the marketing plan of catering hotel activities I have compiled for you, for reference only, and you are welcome to read it.

Marketing planning of catering hotel activities 1 1. Make up for the deficiency with special dishes.

During the "off-season" period, the turnover of most restaurants will decline to varying degrees. However, if we want to recognize the characteristics of off-season catering and launch promotional activities in a targeted manner, "the off-season will not be dull." Special dishes are the simplest, most direct and most effective. Although the peak consumption season has passed, expensive dishes can only be eaten after the Spring Festival, but people always have to eat them, and ordinary and affordable dishes will also attract some customers. A few special dishes every day can not only win people's hearts, but also maintain growth, reduce the profits of several dishes and make up for them through other products. Many restaurants' promotional activities are loss-making businesses, but by attracting popularity, driving other consumption and doing enough articles, hotels can successfully survive the off-season with capital preservation.

Second, plan a food festival to bring popularity.

Artificial festivals are a powerful means for restaurants to cope with the off-season. Recently, celebrations and food festivals in major restaurants are quite frequent, which are all good ways to enhance popularity. For example, Victory Gate in France launched the theme "Boat Food Festival" in the off-season, Oriental Hotel held the "Canadian Seafood Food Festival" and Macau Street held the "Sheep Taste Festival". What's more, the restaurant also launched a "threesome". The promotion of "buy two get one free" in disguise is naturally much better than direct discount. These activities with different themes make the restaurant very popular. The purpose of holding a food festival is to attract tourists and increase turnover, which is often a gimmick. With a core ingredient, it is deconstructed into a whole through the use of various cooking techniques, and presented in the form of "all-sheep banquet" and "all-cow banquet", which makes diners feast their eyes and the restaurant gain fame and fortune. Also, things are rare, even ordinary ingredients will always be appreciated as long as they are supplied in limited quantities. According to consumers' mentality, some restaurants are biased towards cities, and some special ingredients only serve 10, which will make consumers appetite.

Marketing planning of catering hotel activities 2 0 1, national day restaurant atmosphere

To a large extent, people consume the whole service of restaurants, not just food. Therefore, the National Day promotion should be arranged in the atmosphere of the whole restaurant.

1, dining table

Put a bottle of brightly colored flower arrangement or potted flowers on the dining table, such as roses, azaleas, Milan, etc. Its gorgeous colors and rich fragrance can make people's brains in a leisurely environment and increase consumers' appetite.

Step 2 sound

The special sound of the restaurant can create a unique atmosphere. The restaurant is decorated with a small landscape, and the tinkling sound of rock dripping springs makes people walk along the stream. The restaurant plays some flowing background light music, such as clayderman's piano music. Can make the dining mood of catering consumers particularly comfortable.

3. Lighting equipment

The intensity of restaurant lighting and the illumination of light color have an important influence on the dining mood of catering consumers. Reasonable restaurant light color can not only stimulate consumer desire, but also make consumers eat happily in a visually comfortable restaurant environment.

4. Tone

Different colors can cause different associative artistic conception of catering consumers and produce different psychological feelings. If the color of the restaurant is properly matched and eye-catching, it is of great significance to the emotional adjustment and conflict prevention of catering consumers and restaurant waiters.

5. Layout

The overall atmosphere of the restaurant is another important factor for consumers to have a pleasant dining psychology. If its layout can be designed according to the theme of the restaurant and the consumption psychology of the catering market, it will be favored by customers.

02/ National Day Catering Service

In the promotion activities, the human factor is very important, which reflects the attitude of a restaurant. People prefer places with thoughtful service and humanization. Therefore, before the promotion, we should do a good job in basic service training, promotion characteristic training, attitude cognition training and so on. , so that the promotion activities can better play its effect. For the National Day restaurant promotion, the staff should also do some necessary knowledge related to the National Day, especially the service content related to the restaurant promotion, so as to enliven the promotion atmosphere.

03/ National Day Restaurant Food Promotion

There are many ways to promote food in restaurants. Here are some common food publicity contents:

1 dish

In the promotion of National Day restaurants, many merchants will launch corresponding National Day packages and offer corresponding dishes for consumers to choose from.

2. Production

Let consumers participate in the whole production process, which can better satisfy consumers' sense of accomplishment and desire for experience.

Step 3 look

Putting food in front of consumers attracts consumers' attention and adds invisible signs to restaurants.

4. Price

Attracting consumers through price is also a common method used by businesses. It's too important to get it right. We can't lower the price and lower the brand of the restaurant.

5. gifts

Offering some holiday-related gifts can stimulate some consumers. For example, you can get gifts by booking in advance, and you can get some gifts if you spend more. Gifts should conform to the brand style of your restaurant.

Marketing planning of catering hotel activities 3 I. Purpose of activities

National Day has always been a good time for hotels and hotels to promote sales, and it is also the best time to stimulate consumers and consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.

Second, the theme of the event:

"Happy National Day, good gifts."

Third, the activity object:

Carry out different National Day promotion activities for different groups of high school students and junior students, and effectively take care of different groups.

Fourth, the activity time:

September 28th-65438+1October 8th.

Verb (abbreviation of verb) activity form:

Discount; Gifts; draw for a prize

The concrete content of intransitive verb activity

1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.

3. During the activity, anyone who dines in our restaurant can take part in the National Day lantern fans' prize-winning quiz. At the same time, you can get a free snapshot.

Seven. Activity advertisement

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

Eight, other related strategies

Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.

Marketing planning of catering hotel activities 4 theme activities

During the period of 20xx65438+1 October1-20xx65438+1October 8, consumers can buy1yuan in exchange for any of the 15 products we have carefully prepared for consumers.

Remarks:

1, single receipt does not accumulate.

2. Front joint venture, group purchase and tobacco do not participate in this activity.

Gift requirements: Choose fifteen (or more) commodities as active commodities. Commodity prices are required to be above 3 yuan, and some commodities with large gross profit losses can also be limited, but they should be guaranteed to be above 8 commodities every day.

Atmosphere layout

Square atmosphere: including vertical banners, banners, giant, knife flags and free shopping bus body stickers in front of the square;

Community atmosphere: community banners and posters;

In-store atmosphere layout: entrance exhibition board, atmosphere creation at the event site, in-store posters, and broadcast drafts.

Activity execution and division of labor

Planning department: responsible for the promotion, planning, operation and follow-up of activities.

Purchasing department: responsible for the organization and delivery of goods.

Finance Department: Responsible for the availability of funds.

Store manager: the general person in charge of the activity operation, responsible for supervising the work of various departments.

Store management: responsible for the specific implementation and work coordination of the activity plan, and responsible for the statistics, analysis and summary of the whole activity.

Store customer service department: responsible for the distribution and statistical activities of active goods. Activity broadcast, consultation and explanation.

Store artist: responsible for in-store advertising and POP promotion, as well as the atmosphere layout of the event.

Advertising balloon: small balloons printed with logo and advertising language are hung in front of the store and distributed in large quantities at the door of the store. Increase the festive atmosphere and attract children to enter.