Traditional Culture Encyclopedia - Hotel accommodation - The Development Course of Zhejiang Shimao Blue Army Hotel Management Co., Ltd.

The Development Course of Zhejiang Shimao Blue Army Hotel Management Co., Ltd.

From 65438 to 0998, the company took over the first-class five-star hotel in Zhejiang Province-Zhejiang World Trade Blue Army Hotel. This is the company's first business hotel, the source of the company's management concept, and the base of the company's talent output and management output.

Two years later, the company began to expand the market outside the province. In 200 1 year, the company's first resort, Sanya Palme d 'Or Resort, was successfully opened. After a series of hotel management courses such as preparation, opening and going to Shanghai, the company's management level and performance have won the affirmation and praise of the owners and the industry. Subsequently, Sanya Xiangtou Yintai Resort Hotel, Yalong Bay No.5 Holiday Villa Hotel and perfume bay Blue Army Seaview Villa Hotel also joined the brand of "World Trade Blue Army". In April 2007, we successfully acquired Baoting Paradise Rainforest Resort Hotel in Hainan, and officially changed its name to Hainan Blue Army Rainforest Hot Spring Hotel.

At the same time, the company also actively explored the Zhejiang market, and successively managed well-known hotel enterprises in Zhejiang, such as Jindu Hotel and Wenzhou Overseas Chinese Hotel. As of June 2007 165438+ 10, the company has 28 hotels with nearly 6000 rooms.

In recent years, the company has increased its investment in property management and managed nearly 6,543,800 square meters of high-grade office space. In addition, the city elite hotel is another new direction that the company actively explores.