What is the impact of cultural differences in different countries and regions on international trade?

1 Based on the practice of media communication in China, it is also universal for studying international media trade.

In today's highly integrated world, a country's cultural strength also reflects a country's development level to a great extent. This is especially true for the media industry as the most important part of the cultural industry.

How to better promote and strengthen international media trade in China is related to the construction and promotion of China's core soft power. At the same time, the book reveals the general laws of international media trade and puts forward some theories and specific strategies, which is also of great guiding significance.

2. Taking "the consumption of media products" as the starting point of the study will help China's media production to be more targeted and more easily accepted by foreign consumer groups.

This paper constructs a model diagram of influencing factors of media products, explains nine factors influencing media products, and points out the significance of cultural factors to media products, which is of great enlightening significance to the production of media products in China.

3. It is not limited to the study of "media product consumption", but on the basis of "media consumption", it reviews the whole process of media production and puts forward four nodes to avoid cultural differences, namely consumption, exchange, distribution and production. This paper puts forward a comprehensive view on how to operate each link and realize the most effective acceptance of media products by the audience.

4. Put forward the specific strategy of "going out" of China's media products, which has practical guiding significance for media international trade activities.

For example, in the consumption link, the ways to promote cultural value identification are "cross-culture, * * * universal cultural significance space, spiritual utility compensation"; In communication, the strategic principles of diluting cultural differences include "time lag effect of cultural differences, digitalization of communication channels, expected product orientation and extended product structure".

These strategies are not limited to theoretical expansion, but point out the real development path for the current fiery media international trade practice.

Extended data:

China s Strategies to Deal with International Trade;

(1) Macroscopically, fully participate in the formulation of new rules of international trade.

First, at the global level, actively safeguard the multilateral trading system. After all, regional trade agreements are not multilateral trade agreements, and preferential treatment is only for member countries, which can not solve the problem of unifying rules, and may also have a trade diversion effect on countries outside the agreement.

Moreover, at present, the main members of the FTZ are small economies, so it can be considered that the United States will return to the multilateral negotiation framework sooner or later, and adhering to the multilateral trading system is the most favorable choice for China.

Therefore, China should continue to support the role of WTO in world economic and trade governance, assist its reform, and promote the Doha Round and related trade rules negotiations. At the same time, we should call for promoting the integration of various free trade zones to cope with the fragmentation of international trade rules and avoid regional trade agreements becoming trade barriers.

Secondly, at the regional and bilateral levels, strengthen regional cooperation and promote the strategy of free trade areas. Now is the era of free trade zone leading development. By the end of 20 13 and 10, there were 22 1 free trade zones that applied to the World Trade Organization and came into effect, of which 80% were negotiated and signed in the past decade.

There are 18 free trade zones under construction in China, involving 3 1 countries and regions. Generally speaking, the development of free trade zones in China is relatively backward. At present, the trade volume between China and FTA partners only accounts for 24% of China's total trade volume, excluding Hong Kong, Macao and Taiwan, which only accounts for 1 1%. However, the corresponding data of the United States and the European Union reached 37% and 27% as early as 20 1 1, respectively, and the level gap was large.

The Third Plenary Session of the 18th CPC Central Committee proposed: "Accelerate the construction of free trade zones and form a global network of high-standard free trade zones." China should expand export market, improve trade and investment conditions and environment, promote trade liberalization and investment facilitation, expand the breadth and depth of opening up, raise the level of open economy and promote regional prosperity by implementing the strategy of free trade zone.

Finally, strive to occupy a dominant position in the process of regional economic cooperation. On the one hand, we should seize the opportunity of Shanghai Free Trade Zone and build a platform to participate in the new rules of the international economy.

On the other hand, we should speed up the establishment of free trade zones with neighboring countries on the basis of the existing "10+ 1", "10+3" and "10+6", and play a leading role in the corresponding negotiations, so as to design a balanced trade zone suitable for China.

(2) Microscopically, different rules are treated differently.

For the rules that conform to the direction of China's reform, we should follow the trend. For example, in terms of service trade, the report of the 18th National Congress of the Communist Party of China put forward: "Develop service trade and promote the balanced development of foreign trade."

China is the world's largest country in goods trade, but service trade is still a short board. China's service trade deficit has been increasing continuously in the past 12 years, reaching11846 million dollars in 20 13 years, an increase of 32 1% compared with 89.7 billion dollars in 20 12 years. Therefore, China should comply with the requirements of the new rules of international trade, increase the opening of service trade, improve the development level of modern service industry, and promote industrial upgrading and trade mode transformation.

We should catch up with the standards that conform to the trend of economic development, such as intellectual property rights and environmental protection.

Especially in the formulation of environmental standards, the report of the 18th National Congress of the Communist Party of China put forward: "Resource consumption, environmental damage and ecological benefits should be included in the evaluation system of economic and social development, and the target system, assessment methods and reward and punishment mechanism that reflect the requirements of ecological civilization should be established." China should strengthen the system construction of ecological civilization and move closer to international standards.

Rules that are not necessarily suitable for China's national conditions should be treated dialectically. For example, the competition neutrality principle of state-owned enterprises put forward by TPP and TTIP requires that the information of state-owned enterprises be fully disclosed, and government policies must remain neutral in the competition of different types of enterprises, which has great constraints on state-owned enterprises and their products in China.

China's state-owned enterprises are mainly in basic industries and key fields, and all state-owned enterprises will be competitive neutral, which will threaten China's economic security and independence.

On the other hand, there are a large number of state-owned enterprises in China, and the system reform has not yet been put in place, which requires us to take necessary restrictive measures in important industries and key areas that are related to national security and the lifeline of the national economy; In the competitive link, we should increase opening up, allow more state-owned economies to develop into mixed ownership economies, and allow non-state-owned capital to participate in state-owned capital investment projects.

People's Network-Challenges and Countermeasures of New Rules of International Trade

People's Network-Avoid cultural differences and promote international trade of media.