How to arrange a Teacher's Day dinner?

The customers of this hotel are mainly residents of surrounding communities, enterprises and institutions, among which the school is the largest. At the beginning of the new semester, there will be a banquet for teachers and students to celebrate together, a banquet for leaders to care about, and a banquet for freshmen's parents to close the distance with their teachers. Mid-Autumn Festival is a traditional festival in China. Family reunion and holiday reunion are the main points of the festival. Most residents in the surrounding communities are commercial houses, and the number of residential rooms is limited. In addition, it is inconvenient for guests to go home, so we must choose a business affordable hotel.

Second, the pricing strategy

1, meals can basically maintain the original price, but considering the prices of some meals related to the Mid-Autumn Festival, you can use discounts (this method is recommended) or directly reduce prices to plan the "Hotel Teacher's Day Marketing Plan".

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. Teacher's Day special banquet (explained below) can mainly promote middle and low standard table meals, guide guests to order food, and encourage guests to order food for entertainment.

4. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at 20-30 yuan (excluding drinks).

5. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but according to the hotel's net profit).

Third, marketing strategy.

1, ① Specially prepare special meals for Teacher's Day, such as thank-you banquet, gratitude banquet, group celebration banquet, etc. Group booking (the booking fee can be tentatively set at 1500 to 2,500 yuan /5 hours) can give each person 10 yuan a cup of tea, set up a stereo for free, and help yourself to KTV. For more than four tables, if the meal price is 588 yuan/table, the reservation fee can be exempted, and the tea fee can be taken care of by yourself.

(2) A special Thanksgiving Day will be launched. Stay with the teacher's card, 65438 yuan +028 yuan/room per night (limited to about 10 large single rooms and standard double rooms per day), and all teachers' rooms will be given thanksgiving bowls (mainly peaches and plums).

2. Make a special Mid-Autumn Festival package, which can be divided into three categories according to the actual situation: affordable, medium and high. There are meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

3. If the family members' birthday is August 15, they can enjoy a discount of 7-9% when dining in the hotel with valid certificates (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. Enjoy free birthday room (single room with big bed only).

4. If the mobile phone number is 8 15 or 9 10, you can enjoy a discount of 7-9% for hotel dinner, a discount of 128 yuan per room (according to the actual decision of the hotel) and a fruit platter.

Give some small gifts related to Mid-Autumn Festival when the guests leave the hotel (the name, telephone number and address of the hotel should be printed on them).

6. The activity is scheduled for September 8th-18.