What do you think of airline flights hovering in the air and then returning to their original places without traveling anywhere?

First, let's take a look at what kind of flying product this is.

The "Nowhere to Go" flights launched by Qantas, Jal and Hong Kong Express were snapped up within 10 minutes after Qantas was launched, which Hong Kong Express said was the fastest-selling flight at present.

"Don't go anywhere" means that the airline arranges for every 10 passenger to go through the "exit" procedure. After the passengers board the plane, the plane will fly to the local attractions and then return to the original place. Under the arrangement of different airlines, the time required for the whole flight of this product is different. For example, Qantas has many scenic spots, such as the Great Barrier Reef and Sydney, and Qantas has arranged special programs on the flight, such as the surprise appearance of stars, so the voyage time is longer, reaching 7 hours. On the other hand, the Hong Kong Express circled over Hong Kong's airspace for an hour and a half.

Some people may ask, are these passengers leaving the country? Do you need isolation? It is reported that the passengers on this flight are not counted as leaving the country, because for epidemic prevention, they can't even go to duty-free shops or restaurants to eat during their stay at the airport. Moreover, the airline will arrange passengers to check in at the designated boarding gate in groups, and the whole process can be separated from ordinary inbound and outbound passengers. Therefore, after returning home, these passengers do not need to enter the country in isolation.

"Nowhere to go" flights are a win-win situation for airlines and passengers. From the perspective of airlines, this is a useful way to generate revenue.

First of all, airlines are industries seriously affected by the epidemic, and it can be said that the losses are very heavy. The aviation industry is a high-investment and high-debt industry, which needs continuous passenger flow to realize cash flow turnover to maintain its development. However, under this year's epidemic situation, except for a few airlines that can survive with the help of the government and the original deposited funds, many airlines have to cut costs by laying off employees, and even more, they need to close down. Take Cathay Pacific, which once occupied the first market share in Hong Kong's aviation industry, as an example, and announced that it would lay off employees and close the brand of Dragonair.

In addition to throttling, another survival direction that airlines can do is to open up sources. There are many ways to open source, and the fastest cash resources that airlines can use are of course airplanes and flight attendants.

In addition, among airline employees, the relatively large staff is flight attendants. Because the flight was grounded, most flight attendants were forced to have a holiday. These flight attendants who used to "fly around" said that this trip made him fly to the sky again. In addition to being happy, he was moved. "I feel indescribable joy and feel my value again!"

From the passenger's point of view, the "nowhere to go" flight products meet the psychological needs of passengers in the epidemic.

With the spread of the epidemic, many international exchanges have been greatly reduced this year, flights have been cancelled, borders have been closed, and people have been forced to block; However, people's desire to travel has been suppressed for a long time and naturally want to release it.

A female passenger on the Hong Kong Express "Nowhere" flight admitted that Hong Kong people like to travel. In the past, she traveled at least once a year, but this year she was forced to stay in Hong Kong. This time she took part in the "Nowhere" flight, mainly to understand addiction. She even specially booked a hotel room and stayed for one night after getting off the plane.

This product is actually a special product under the epidemic situation. After the epidemic, such a flying experience is estimated to be difficult to reproduce. To some extent, it can be regarded as "limited sale". This product is also a good experience for some flying enthusiasts or people with special curiosity.

The same flight may be cold when launched in China. However, such "fake going abroad" is actually no different from domestic travel. For domestic consumers, such flights are of little significance.

At present, the domestic epidemic situation is in a state of prevention and control. According to public data, during the National Day Golden Week, domestic travel has recovered to 80% of last year. Although outbound travel is still limited, the domestic territory is vast and rich in natural resources, and the scenery of domestic travel does not lose outbound travel. Many China people choose domestic tours to satisfy their desire to "take a walk" and there is no need to "go abroad".

To sum up, the "Nowhere to Go" flight is a limited product launched in some specific countries and regions. Although it is sought after in these ethnic areas, it will only be a short-term craze, and I am afraid it will not appear again after the epidemic. On the contrary, in China, this product may not adapt to the domestic consumer market, and it is likely to get cold after listing.