Planning and Layout of Valentine's Day Activities

Love is like a flower, blooming in spring; Love is like a lotus, delicate and changeable; Love is like lotus root, continuous; Love is like dew, crystal clear! February 14 Valentine's Day is coming. The following are my carefully collected Valentine's Day activities, hoping to help you. You can share it with your friends if you like!

Planning and layout of Valentine's Day activities 1

I. Background of the event

February 14 Valentine's Day is coming. Every hotel is trying to create romantic and warm programs for consumers. For many years, it has been sending roses and chocolates to build a place to convey the information of this plan to consumers.

According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the general office to review.

Second, the theme of the event

Valentine's Day Pink Tour

Rose, pink, story

Third, the activity time

65438 February 2004

Fourth, the venue

Main venue: Lijun Club

Secondary location: guest room sauna room

Verb (abbreviation of verb) activity method

1. Create a warm and charming love palace for consumers through romantic scene layout;

2. Set up a "lover's message board" for couples to write their love words on.

3. Distinguish the identity of singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the "Couple-to-Couple Touch" activity held in the lobby (with the activity plan attached).

4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast.

5. Sprinkle the contents of the couple's chicken tail.

Sixth, atmosphere creation:

Nightclub: 1, the gate is made of pine branches, flowers and pink snow gauze into a heart-shaped arch.

2. The theme of the activity is marked on the beam that enters the door.

3. Set a 4× 2m "Couple Message Board" on the glass wall on the second floor.

The hall is decorated with pink chiffon, roses and pink balloons.

Guest room and sauna room: decorated with pink chiffon, roses and pink balloons.

Seven, advertising methods:

1, leaflets: 10000 copies, distributed by yourself.

2, SMS release: 3,000 yuan.

3. Internal advertising: (including painting and computer screen).

4. Advertising text:

I'm lucky to have you.

Cherish you, and I will practice it all my life. (advertising words)

B, spring letter blooms, roses bloom, love comes, and your story begins;

Valentine's Day is coming, prepare a precious gift in Dongguan villa, then gently bring your she (he) and start meeting on this romantic day. (SMS)

C, February 14 Valentine's Day, "Pink Couples Suite" 188 yuan, I wish you a happy Valentine's Day!

February 14, the "Couples Touch" party for single aristocrats in Dongguan Villa is waiting for you!

Rose rain, wine candlelight, pink tour of the Lijun Club on Valentine's Day, waiting for you to participate!

Eight. Promotion plan:

1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, giving 8 roses, a box of chocolates and a bottle of champagne.

2. There are eight "pink couple suites" in the sauna room, each with 2 18 yuan per night, and 8 roses and a box of champagne are presented.

3. The "Couple Cocktail" set meal is launched in the lobby of the nightclub.

4. The activities of "single aristocrats" and "lovers meet" in the nightclub lobby.

Nine. Activity arrangement

1. Marketing Department: Launch the campaign advertisement before February 10.

Do a good job in creating a Valentine's Day atmosphere before February 13.

2. Entertainment Department: Before February 10, formulate the detailed rules of Valentine's Day activities in combination with the marketing plan:

Do a good job in creating a Valentine's Day atmosphere before February 13.

3. Sauna and Housekeeping Department: February 13, make arrangements for the pink couple suite.

4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.

X. cost budget:

1, simulated rose: 6000× 0, 3 yuan = 1800 yuan.

2. Rose: 500 × 1, 00 Yuan =500 yuan.

3. Chocolate: 100 box ×20 yuan =2000 yuan.

4. Powdered snow yarn: 100 yard× 5, 0 yuan =500 yuan.

5. Flyer: 10000× 0, 25 yuan =2500 yuan.

6. Painting: 200 square×10 yuan = 2,000 yuan.

7. Others: 500 yuan

Total: 9800 yuan

Planning and layout of Valentine's Day activities II

First, the promotion slogan

Embrace my love in February

Second, the promotion time

February 8, _ _ _ ——1February 4 (Valentine's Day)

Third, publicize the agenda.

February 8, 2009-February 8, 2009 14.

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: February 8-February 14

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

Promotion time: February 8-February 14.

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Name quantity original price current price

I only give you one ornament, which costs one yuan.

Set up wholeheartedly+send flowers for one yuan.

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost: 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February10—February 14)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, dm delivery, etc.

1, advertising slogan

Color-hopping facial makeup ornaments

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by haface. ......

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy _ _ _ yuan flowers and give a piece of jewelry or membership card provided by haface;

Buy _ _ _ yuan ornaments at haface, and give flowers or discount cards provided by _ _ _ flower shop.

1, couple balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost: 0. 155 yuan/set. During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable. Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.

Planning and layout of Valentine's Day activities 3

I. Purpose of the event

1, with the help of holiday opportunities, hold activities to increase the popularity of sales sites;

2. Form public opinion through long-term speculation and improve project awareness;

3. Complete the sales task of buildings __8, 9, 13.

Second, the activity time

20__

Third, the venue.

1, _ _ square

2. In the sales hall

Four. Form and content of activities

1. Theme: "20__" series of Valentine's Day activities, with the theme of "Gathering in Jinyang" as an extension.

2. Form:

Target audience: 30-45 customers, mainly taking the family as the unit, capturing the warmest, most touching and most loving moments in their lives.

-Collect sweet, warm, happy and humorous photography and video works between couples or family members for all owners and citizens (family as a unit). Make an offline or online voting platform and vote openly. In addition, a canvassing platform (video, pictures and text can be used) is provided for the author to canvass.

—— Activities are divided into member groups and non-member groups of the New China Association. Members include the owner and friends introduced by the owner, while non-members are the general public.

-Online: The purpose of publicity and eye-catching is mainly achieved through the continuous reports and publicity of the media.

Network: If you want to know anything, you will definitely look it up on the Internet. The spread of the network is not only rapid, but also very extensive. This is the role of network communication. This activity chooses the network, and establishes a voting platform and a canvassing platform on the network. Post the photos and videos of the registration activities on the website, and netizens can vote online. At the same time, the contestants cheered for themselves on the established canvassing platform.

Offline: mainly to attract customers to the site, increase visits, including peer-to-peer publicity, and attract target customers to the site.

Valentine's Day Series 1: Love (February 12 ~20, 20__)

1) Launching Ceremony (February 12, 20__): On the day of launching ceremony, leaders of cooperative banks and some VIP customers are invited to attend the unveiling ceremony as guests. Choose a bank to make a certain commemorative credit card. All the guests and media present on that day will get a consumption card worth 100 yuan. On the day of the ceremony, the cooperative media were invited to do live coverage, of which the network made a live broadcast.

Note: Since the opening ceremony, roses and "love message" cards will be distributed in limited quantities every weekend. At the same time, from the opening day of the launching ceremony, participants need to fill in the basic information through registration and receive the registration form from Jinyang New World before they are eligible to participate in the competition.

2) Activity 1:

-Love Lantern Festival: On February 19, a lantern riddle meeting was held in _ _ Square. This activity is mainly aimed at community owners. On the day of the activity, a riddle can be exchanged for a rose and a "love message" card. Fireworks are set off at night to celebrate the Lantern Festival.

Valentine's Day Series II: Touching Love (20 10 February 21~ March 6)

-Love Coordinates: On February 26th, the owners and citizens who signed up for the event were invited to participate in the weekend activities. In New World Garden _ _ and _ _ communities, there are more than a dozen "love coordinates", and male and female guests play games with a man and a woman as partners. Under the arrangement of the staff, boys and girls enter the park, and then group in advance, enter the _ _ and _ _ communities respectively, and go to the designated place to find "love coordinates". Whoever finds it first will win.

-Fun Couple Bike Competition: On March 5th, all the male guests wore masks of Pig Eight Rings, and each person got a couple bike. All the ladies are choosing their own "Pig Bajie" according to their own feelings, and after matching their partners, they started a couple bicycle race. The track is next to Yingbin Avenue, leading to Jinyang World Garden International School. Whoever comes first wins.

Note: During the competition, the network can record the warm and moving scene of the competition. And put it on the selection stage.

Valentine's Day Series 3: Giving Back to Love (March 7-March 14, 20__)

-Awards Ceremony: On March 13, on the eve of the White Festival on 20th, the award of "New World 20__ Most Loving Moment" was announced in Jinyang New World Garden. On the same day, company leaders, bank guests, media guests and owners' representatives will be invited to be on-site judges, and the top 20 will be selected on the spot. After the selection, a wine party will be held at the scene to celebrate the complete success of this event.

Note: During the trip, you can record the happy moments during the trip as a follow-up report.

3. Time node

—— Compilation period: 20__ year 65438+1October 20th to February _ _

—— Preheating period: 20__ years 65438+1October 24th to February 20th. Posting posters of activities on the Internet will arouse suspense on the Internet, attract market attention, attract their attention with activities, and thus attract the attention of real estate.

-Speculation period: February 12 ~ March12,20 _ _. During this period, through continuous live reports and live activities, this activity has become the most topical activity on Valentine's Day, attracting enough attention and participants. Through offline activities, the project will continue to gather popularity and increase the number of visitors and transactions.

—— Detonation date:1March 20th, the day of the award ceremony. Through the selection of the day and the atmosphere of the live event, the whole event was pushed to a climax through the excitement of the winners. Let all participants be impressed by this activity, and it will become a long-term topic focus. Therefore, the word-of-mouth of the property will soon be handed down.

Duration: March14 ~ March 3 1, 20__. During this period, there will be continuous reports about the romantic journey of the winners. The purpose of continuous reporting is to make the activities continue to influence the market, tell the story of the project through word of mouth, bring influence to the project, and increase the number of visitors and turnover.

4. Activity awards:

Member non-member

Reward quota content Reward quota content

First prize 1 honeymoon trip to Maldives, Chow Tai Fook diamond ring worth 10000 yuan, first prize 1 honeymoon trip to Maldives, cash coupon 15000 yuan, cash coupon for house purchase 15000 yuan.

The second prize is Chow Tai Fook Diamond worth 20,000 yuan, and the value is 10000 yuan. The second prize is Chow Tai Fook Diamond with a value of 1 10,000 yuan and a cash coupon for house purchase with a value of 1 10,000 yuan.

Third Prize 3 Chow Tai Fook Diamond Ring with a value of 6,000 yuan and cash coupon for house purchase with a value of 5,000 yuan Third Prize 2 Chow Tai Fook Diamond Ring with a value of 6,000 yuan and cash coupon for house purchase with a value of 5,000 yuan.

Merit Award 3: A set of wedding photos or couples photos of well-known photo studios with a value of 1888 yuan and a set of wedding photos or couples photos of well-known photo studios with a value of 1888 yuan and a cash coupon for buying a house of 5,000 yuan.

3 finalists: a set of photos of well-known photo studio couples worth 888 yuan, and a cash coupon of 5,000 yuan for buying a house; Two finalists: a set of photos of famous photo studio couples worth 888 yuan, and a cash coupon of 5,000 yuan for buying a house.

Note: The winner of honeymoon trip must record the travel process and provide it to the company for follow-up report; The winner of the Studio Award must be filmed in Jinyang New World Garden; Winners who participate in the event need to go to the sales department to redeem the prize. All the above winners will get a bank commemorative spending card with a value of 100 yuan.

Verb (abbreviation of verb) preferential policy

1, payment discount

—— 9.7% discount for one-time payment and 9.8% discount for mortgage payment for buildings 8 and 9;

-_ _/Kloc-Unit 3, Building 0/3, with a one-time discount of 9.8 and a mortgage of 9.9;

2. Activity offers

—— Couples who clinched the deal from February 12 to March 14, 20 _ _, and customers who used it as a wedding room, can get a diamond ring of 10000 yuan from the honeymoon trip in Maldives and Chow Tai Fook. (Control within 25,000, and offset the house payment at the same time).

Note: the marriage certificate provided by the buyer is enough.

Valentine's Day planning layout 4

First, the theme of the event: passion blooms, intimate lover.

II. Activity Time: 2. 14 Valentine's Day

Three. Activities:

(A) the love song duet confession of true feelings

10: 00-20: 00, there is a special area on the first floor. The microphone at the event site is connected to the broadcast room of the mall. Couples can express their feelings in the form of love songs duet and confession, which can be broadcast immediately through the radio in the mall. A beautiful gift was prepared for each participating couple.

(2) Romantic Valentine's Day Roses and Beauty (2. 14)

On Valentine's Day, during normal business hours, customers can get a rose free of charge at the promotion desk on the 6th floor when shopping in 300 yuan in cash. And send a box of beautiful chocolates. If the consumption amount is not accumulated, only one cashier's receipt can be given (cash shopping is full in 200 yuan), and the excess will not be repeated.

Fourth, media publicity.

1. Media selection: local newspaper advertisements.

2. Layout specification: 1/2 sets of red.

3. Date of launch: _ _ _ _ _ _

4. Expenditure: 20,920.00 yuan.

Verb (abbreviation for verb) cost

1 2 exhibition board:100.00× 2,200.00 yuan.

2. Two lintels: 700.00×2 1400.00 Yuan.

3. Print advertisement: 13920.00 yuan.

4. The Asset Operation Department is responsible for gifts (roses, chocolates).

5. Audio fee: 400.00 yuan.

6. Other miscellaneous expenses: 1000.00 yuan.

Total: about 19020.00 yuan (excluding the cost of roses and chocolates)

Sixth, tips

In this activity, vip cards can use the discount function.

Planning and layout of Valentine's Day activities 5

I. Theme of the event:

1 Romantic Tanabata invites beauty.

Romantic House, Happy Tanabata.

Second, the background of the incident

The seventh day of the seventh lunar month is a traditional festival of Han nationality in China, China Valentine's Day. Because the main participants in this day's activities are girls, the content of the festival activities is mainly begging skills, so people call this day "begging skills festival" or "daughter's day" or "daughter's day". Tanabata is a romantic festival among traditional festivals in China, and it is also the most important day for girls in the past.

It is said that on Tanabata night, you can look up and see the Milky Way where the Cowherd and the Weaver Girl meet, and you can also eavesdrop on the love story when they meet in the sky under the melon and fruit shelf. On this romantic night, facing the bright moon in the sky, the girls put the fruits and vegetables of the season in the sky for sacrifice, begging the fairy girls in the sky to give them intelligent hearts and dexterous hands, making their weaver girls skilled and begging for the marriage of love and marriage.

III. Purpose of the activity

1 Create a romantic holiday atmosphere and increase customers' recognition of the enterprise.

Sincerely give back to customers, at the same time tap potential customers and enhance customer brand loyalty.

3 improve the visibility of _ _ real estate and create a good corporate image.

Cooperate with Dongguan beauty agency to let new and old customers enjoy romance and experience health and beauty.

Fourth, the highlights of the event

1 Chinese Valentine's Day, big discount on buying houses during the holiday season.

2. Build a flower gate with a pink carpet. The carpet is covered with rose petals, and there are flowers on both sides of the carpet, so that new and old customers who come to participate in the activity can feel the romantic atmosphere of "Queqiao tryst".

Cooperate with Elizabeth Beauty Agency, a beauty agency in Dongguan, and teach the secrets of beauty and health to the people present.

When signing in, every female friend will get a bunch of beautiful roses and a beauty experience coupon provided by Elizabeth beauty agency.

On-site gifts will be delivered without interruption. Every couple and couple who participate in the activity will get a lottery ticket and have the opportunity to draw a grand prize.

Six wonderful live interactive games provide a love experience for couples on the spot and witness the tacit understanding of love.

7. Preheat the violin to create a warm and romantic atmosphere.

Verb (abbreviation of verb) active element

Activity time: 20 1_ year _ month _ day.

Location: _ _ Real Estate Sales Department

Number of people invited: about 100.

Invited objects: (couples, couples) old customers, potential customers, ____VIP customers, etc.

Activity form: health and beauty symposium+live interaction+festival promotion.

Activity flow of intransitive verbs

Seven, process decomposition

leave out

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