What does the group purchase in JD.COM Mall mean?

Grouppurchase, the English name is Group Purchase, which means group shopping. It refers to a shopping method in which consumers who know or don't know unite to increase their negotiation ability with merchants in order to obtain the best price. According to the principle of small profits but quick turnover, merchants can give group discounts below the retail price and quality services that individuals can't get.

As a new mode of e-commerce, group buying improves the bargaining power between users and merchants through consumer's own organization, professional group buying websites and merchants' group buying, and gains commodity profits to a great extent, which has attracted the attention of consumers, industry manufacturers and even the capital market.

Let everyone find more favorable group purchase goods, and let strangers enjoy good and cheap services.

Extended data:

The so-called group buying website is the network organization platform for group buying, that is, consumers who don't know each other gather funds with the help of the internet "the power of gathering people online" to increase their negotiating ability with merchants in order to obtain the best price. According to the principle of small profits but quick turnover, large quantity and excellent price, merchants can give group purchase discounts below the retail price and quality services that individuals can't get.

With the development of the Internet, group buying websites have mushroomed 20 10, which is in the forefront of e-commerce online shopping. Because the group purchase price is cheap, the product styles are diversified. Many netizens choose online group buying and online payment.

After 20 10, 20 1 1 group buying glory, the business model of group buying websites has become the ONLINETOOFFLINE defined by everyone. The operation forms of group buying websites are gradually diversified, such as spike, point redemption, lottery, sign-in cash and other member service schemes, such as group buying in le cool. The shopping trend of group buying websites is gradually clear, and the traditional B2C model will be gradually integrated into the group buying website model, which is also a feasible and sustainable development plan for group buying websites.

Baidu encyclopedia-group purchase

Baidu encyclopedia-group buying website