What should be paid attention to in wine box packaging design

As a common gift packaging, the packaging design of wine boxes is of great significance, which can establish brand image, promote marketing and improve consumption experience. In the design of wine box packaging, Zhonghui design reminder should pay attention to the following aspects:

brand dissemination

Wine box is one of the carriers of brand image transmission, which needs visual expression and highlights brand image. This not only involves the design elements such as hue, style and pattern used on the wine box, but also needs to consider the degree of fit with the brand context and culture.

Texture and production technology

The material and manufacturing technology of wine boxes are very demanding. In addition to ensuring the safety of wine, the external layout should also have a sense of quality, so that consumers feel that the products are worth buying. Chinese restaurants, star-rated hotels and other general occasions need to show a sense of dignity and atmosphere. In addition, the finer the printing details, the better. These high-level details often become the key point of consumer satisfaction.

Describe functional information

A good wine box should not only have excellent packaging design, but also have credible information transmission function. The effective method can be to directly print out the relevant information such as wine variety, capacity and manufacturer for consumers' reference, and when the products are sold out or expired, the shelf life should be indicated on the outer packaging.

Different occasion

On different occasions, the material and appearance of wine boxes are different. Business entertainment needs more high-grade dignified wood products. If you give it to young people, you can choose simple, literary and fashionable design elements. In addition, if the market positioning is different, the gift box needs to be differentiated accordingly.

Impact on the environment

With the increasing awareness of social environmental protection, the environmental protection of gift box packaging has been paid more and more attention. From reducing the number of packages to using recyclable packaging materials, reasonable management and paying attention to handling, these issues should be fully considered.

Zhonghui Design Original Packaging Design Works

The above is the design solution of Zhonghui, a professional packaging design company. I have accumulated many design cases with years of experience in the design industry, hoping to help you.