Traditional Culture Encyclopedia - Hotel accommodation - If you buy the hotel's e-commerce system, how should the hotel carry out marketing and promotion planning?
If you buy the hotel's e-commerce system, how should the hotel carry out marketing and promotion planning?
The specific content is:
1, further reduce the price. Because of network promotion, the cost of product development and promotion of enterprises is reduced. The hotel can further reduce the room price. And because online prices are open. It is convenient for customers to fully grasp the prices of other similar rooms. Therefore, we should increase the "transparency" of room pricing and establish a reasonable price explanation system.
2. Cooperate with tourism marketing websites. Tourism marketing website is a marketing website specializing in tourism services on the Internet, including hotel reservation, air ticket reservation, scenic spot introduction, etc. , such as Ctrip.com and eDragon.com. Its main advantage is that it is convenient for customers to inquire. Generally, customers who visit the hotel sales network have a clear purpose-booking rooms, and professional sales network is often their first choice for inquiry.
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