How to open a Chinese restaurant abroad?

I think the main thing is to determine the customer base, that is, to locate the potential market you want to explore, so you should know whether you are mainly targeting China people or foreigners or both.

The second is the taste problem.

Hamburg in China market and Coke in China market have different tastes from those in their own countries, and they all spend too much energy and financial resources to do research. Then your friend can't do the same investigation. You can at least consult a chef in this field or something.

In fact, many books are theoretical, not targeted, and what they see is also a framework. It's hard to say whether they can be copied and used. Theory and practice are quite different. Everyone knows these, and if you really want to say those books are better, I'm afraid only university professors know what they are, because all kinds of books are really dazzling.

Sometimes it's better to spend a day in the bookstore looking for books that suit you, because only when you know your own situation best can you be targeted, not which book is better.

Secondly, the most important thing in the catering industry is the freshness, palatability, color, fragrance and hygiene of food, which makes people want to eat. In addition, the hotel itself has an elegant environment and its own characteristics, which can best reflect the mysterious atmosphere of the East, such as the imitation of classical gardens (of course, if the decoration cost is too high, it will compress the viewing ... sweat).

If you want to expand, you may need to open a new store, so the location is very important, the business is booming and there are many people, but at the same time the land price is definitely high, depending on whether there are many restaurants in the local area and whether it is saturated. Do market research before opening a store, roughly calculate the cost, how many customers can be guaranteed and how many customers can be profitable.

Personal idea ...

PS: Let's look at the local tastes. The tastes in different places abroad are different, just like those in Suzhou, China and Sichuan. Therefore, it is still necessary to consult the local taste in combination with the chef's opinion.

Secondly, some management modes can be applied, but some details should be adjusted according to the actual situation.

Since your friend has experience, he should have a clear idea of further development, just like how to start at first and what to pay attention to, and then combine the current environmental situation with local folk customs.

But the problem is, if you want to hire yourself instead of going, you should pay attention to the personality of the hiring manager and so on. I think I should send someone I trust at first, or simply transfer from my current store to be the supervisor.

Uh, actually, I don't know ... I seem to have said a lot of nonsense ... Khan ~

By the way, KFC seems to be a chain, which means people pay to use the name of KFC, and then all aspects are required to meet the standards of the head office. As for the secret recipe of food, it is provided by the head office, and the management mode is basically the same as that of the head office. In this case, it is necessary to study hard. First of all, you have to have your own secret recipe for Chinese food. The food is really attractive. I think it is necessary to consult relevant professionals. First, it's all on paper. Second, after all, there is very little research in this field, and they don't know the actual situation of your friends, and they can't make any targeted suggestions. Misleading is not good.

But what is certain is that when the new store opens, the boss will definitely sit in the town for a while, and when he is on the right track, he will consider letting someone take care of it. Otherwise, if you don't go yourself, let someone else go. You don't even know the actual situation in the area. No matter how good the profit is, the manager can't say it well. What can you do? At least you should know something!

So at first, the boss had to go on a field trip for a period of time.

Then be careful, a store is easy to manage, but there are too many, but it may not be suitable for the original management method. Be careful! Maybe you focus on new stores. If an old store is not good, there will be problems (forgive my crow mouth ...), but there are really many problems to consider.

Your friends should first make sure whether they have so many trustworthy people.