I made two kinds of wine at home, and the quality is good. Is there any good marketing method?

since it's a custom-made wine, at least the packaging should be distinctive.

short videos are popular now. You can find a circle that likes drinking inside.

it's basically a matter of convincing people that your wine is of good quality.

according to the current situation, if you want to market, you'd better expand marketing publicity first. There is also a content introduction of the product, and a report and publicity by the media. For example, the media we are doing now is to promote products. It's a real case to combine customer tasting and wine taste with these. To attract consumers to buy.

I am honored to be invited to answer your question! I don't know how large-scale sales to make, whether it's small-scale or the scale development of the winery. I'll give you an answer to both sales methods for the time being and discuss them together.

first, if it's just home-brewed alcohol, it's very likely that the initial stage will start with exploration and trial and error.

if you have a sales carrier such as a restaurant, you can run your own wine on a small scale. You can also go to smaller restaurants, small restaurants and small guest houses nearby to try your luck to sell your wine and let them sell it for you.

it's worth noting that large-scale business places will basically not want your wine. First of all, the regulatory authorities have very strict control over bulk wine. If you do something irregular, without business license, production license, wine accompanying list and food circulation license, and in larger supermarkets, resorts, KTV, etc., these bosses will hardly take the time to know about your drinks, and there are many products in front of them, and the promotion rewards and profits are more abundant.

In addition, the market is full of all kinds of alcohol from regular manufacturers, and there are many brands. If you want to know clearly where your competitive advantage lies. Liquor, beer, fruit wine, red wine and so on have turned the liquor market into a fully competitive market, and regular manufacturers are engaged in various promotional activities to let these business premises help him sell wine. Before, the promotion method of making wine was to unload a brand of wine for over 3,, reward customers with a 3-day trip to Sanya, reward customers with a 7-day trip to Xinmatai for over 8,, and send shop doorsteps to key customers, etc. Moreover, there are several such promotion activities every year. The promotion activities of beer include giving gifts, unloading umbrellas, sending beer tables, etc., that is, trying to make the terminal press the goods, the manufacturer let the dealer press the goods, and the dealer will pass them on to the second batch and the physical store.

The owners of hypermarkets and supermarkets will not take risks to sell. Because the Food and Drug Administration has imposed a great fine on the three-no products, the fine usually starts at 5,. It is necessary to provide purchase electronic bills. These machine-typed bill systems are directly networked with industry and commerce and food and drug supervision. If you don't have the basic threshold, people won't take the risk to play with you, so the small-scale mode can only be doomed to have no competitive advantage and face various risks of being controlled.

second, invest appropriately, establish a basic production scale, and handle relevant licensing procedures and circulation licenses.

you can attract investment or build your own sales team, and make use of channel marketing, network marketing and new media marketing to gradually become bigger and stronger. You can also adopt the financing model and find some partners with capital, contacts, channels and marketing experience to do it together. When your products meet the threshold of competition, you will have the basic strength to go to supermarkets, restaurants and e-commerce platforms.

third, find the competitive space of your product in the field of wine segmentation. Because the production cost, management cost, marketing cost and advertising cost of traditional liquor enterprises are very high, the profits of bosses engaged in these products are getting thinner and thinner. These people are also watching, and the old brands are at ease, but if there is not much profit, they will be tired and want to turn to sell new products. Good profits, more opportunities and less financial pressure are attractive. Users can find a vertical segmentation field suitable for their own wines and share a piece of the segmentation field, so there are still many opportunities to meet the basic competition threshold and create the characteristics of your wines.

Hello, I'm also a wine maker. I've been making grain wine for 25 years. I started selling it in 2 yuan at the beginning. Up to now, everything has been changed. The only thing that hasn't been changed is the craft. To make wine with pure grain, we must first keep our original heart, and don't change it for the sake of profit, such as blending and adding. This must not be changed.

I'm an old customer here for more than 2 years. That's absolute trust. Generally, wine is delivered directly. There are also many non-staple food stores. They take wine from me and deliver it to them every time, and then pour it into their wine vats, or put it in 1-catty barrels. If others want it, it's also very convenient to deliver it directly to them, so that they can make a certain profit. As a source, they can make small profits but quick turnover, and gradually open up the market.

There is also the quality of wine. I am here to take samples of wine several times a year for testing, and dozens of wineries around me have the best indicators. As a result, the quality inspection institute also comes to buy wine every time and has become my loyal customer.

Another online sales, there are too many wines that sell dog meat online, and the price is extremely cheap. Alcohol is more than that price. We should try our best to survive the price war, because we sell pure grain wine, and now more and more people know about wine, and will gradually form a group of new customers.

Take your time. As long as we insist on making pure grain wine, we will receive the goods.

Wechat business, a circle of friends, sells wine; Recommend to hotels and restaurants;

It's enough to make small noise in the early stage. If the response is very good and the experience and capital are in place, you can consider brand operation.

Are the two kinds of wine made by your family white wine or what kind of wine? Is it in bulk or in bottles? If it's in bulk, sell it to nearby restaurants and let the owners of those hotels and restaurants taste it. If the price is reasonable, you can easily sell it. Bottled wine needs one more channel, online promotion, and Tik Tok Aauto Quicker and Taobao Pinduoduo work together. If the price is right and the quality is up to standard, no one will buy the products.

1. Cross-border thinking.

joint promotion with other industries, such as: buy XX wine to give XX products, or buy XX products to give XX wine. Is wine as a by-product of gifts, or as a main product. Nowadays, there are many wine joint gas stations, physical stores and other activities. However, there are two aspects of this activity that need attention. First, whether consumers recognize and accept your brand of wine, and second, if you sell this way, it may lose your brand value of wine.

2. Create a consumption scene

A. Hotel promoters promote sales: use tools or methods to verify how good the wine is. For example, is the wine foaming on the wall? Wait. This consumption method is to face consumers directly and verify the wine by methods.

B, cooperation with the third company: for example, free tasting in supermarkets, bowl-throwing competitions in scenic spots and other activities

3, consumer advocacy or brand stories.

this can be understood as positioning, whether wine is positioned at the high end or the low end, and what is used to attract dealers and consumers.

such as: XX white wine, with feelings; XX langjiu, locate it. So how do you position your wine?

4. Create a brand promotion scene.

You can make use of the shops in street tobacco hotels, publicize empty boxes and pile up publicity. Build momentum before selling.

5. WeChat community marketing; Holiday activity marketing, etc.

In fact, there are many ways and methods of wine marketing, so I won't go into them again.

looking for ma yun, ma yun said that there is no hard business in the world! If the business is not good, it is done by Ma Yun. If the business is good, the business in the world is hard to do. Is there anything wrong with me saying this? [Laughter] [Laughter ]

If you say yes, the key public should recognize it! How can we make peace if we don't drink it? Let's buy it and try it, but I'm not at ease! Do you think so?

e-commerce channel will be a better choice.