Are all places in China suitable for developing wineries? I mean, are there some places that are inappropriate?

Some world-famous red wines:

The king of wines: PETRUS (France)

Most people call it Petrus, but I have seen even more outrageous names. ----"the Beatles". This wine is valuable because the winery ranks first among the eight famous wineries in the Bordeaux production area. It is currently the best quality and most expensive wine in Bordeaux. It has a royal demeanor and many film and television stars like to collect it.

Price: more than 10,000 yuan

President’s love: HAUTBRION (France)

The Chinese name of this wine is so charming, “rosy face”. As a high-quality product of the eight traditional famous houses, it has become the favorite of Thomas Jefferson, one of the founding fathers of the United States and the second president of the United States, more than 200 years ago. The price is not cheap either.

Price: about 3000-4000 yuan

Unrivaled beauty: MOUTON ROTHSCHILD (France)

This wine is similar to the well-known "Wudang Red" "It comes from the same school, but at a higher level. Hong Kong people call it "Wu-Tang Lao Chai". I wonder if people from Northeast China call it "Wu-Dang Dad"? "Wudang" is a transliteration and has nothing to do with Wudang Mountain in China. This brand of wine chooses a painting as its cover every year, and it just so happens that this time it is a sketch of a gorgeous naked woman.

Price: more than 1,000 yuan

Youth: GASTONRENA (France)

I usually feel that French people’s things are more solemn, but I didn’t expect that they would be so full. A youthful red wine, this "Gaston" is also one of Bordeaux's famous wines.

Price: You can get it for more than 100 yuan

The legendary "hero": BATEAU (France)

In Chinese, it is the famous "dragon boat", this kind of wine It was brewed by a heroic general in the Napoleonic era. This general was Napoleon's most effective general. He was invincible and made great contributions to Napoleon. However, his legs were broken during a war. So the general asked Napoleon to grant him a piece of land so that he could brew the best red wine in the world for Napoleon. As a result, the general actually made excellent red wine. However, he always missed the days of fighting with his soldiers, and his soldiers also missed the old general. Every time a soldier's ship passed the sea opposite the general's winery, they would salute him on the ship. However, the ship was far away from the land. In order to allow the general to see clearly, the soldiers came up with a way: lower the sails by half. , hung at a military salute, and then slowly sailed across the sea. When the general learned about this, he was very moved, so he made the half-lowered sail into a red wine label. Since then, "Dragon Boat" and its famous label have been spread throughout the world.

Price: about 200 yuan

The legendary "big family": TAYLORS (South Australia)

Let's call it "Taylors", this is Australia The number one selling red wine, the winery is a well-known local family and has its own large vineyard. All grapes are produced and brewed by themselves. In order to ensure quality, the winery has not been expanded for many years. Since many seahorse fossils were discovered when the manor was first reclaimed, the seahorse became the symbol of the winery. Now he is the third generation operator of the winery, so there are three seahorses as a symbol. If he reaches the fourth generation, The logo will also be changed to four seahorses.

Price: only about 150 yuan

Tomorrow’s star: FRANKLAND (Western Australia)

Fulin is a newcomer among Australian famous wineries and is regarded as the world’s most famous winery. The famous wine critic Robert Parker hailed it as a rising star. Fulin's goal is to produce the world's top wines. Their grapes are all picked by hand, and every brewing process is done with great care. This brand's "Sui Lexian" is also cheap.

Price: about 180 yuan

No. 1 in the United States: CAYMUS (USA)

Napa Valley in California, USA, is the most outstanding top wine producing area in the United States. Here Home to many of the highest quality wineries in the United States and even the world, the red wine here is rich and sweet, profound, bold and broad, and is the leader of the "new force" in red wine.

Foreign red wine brand names

French:

Chateau Lafite Rothschild (1987)

Rothschild Bordeaux Rouge Reserve Speciale A.O.C 1997

Beaujolals Villages

Chateau Saint-Esteve

Chateau Saint-Germain

Calvet Premiere Pinot Noir

Cotes du Rhone

Italian:

Cecchi Chianti D.O.C.G 1998

Selected Chianti Classico Coltibuono)

Cetamura Chianti Coltibuono

Brunello di Montalcino

Col-Di -Sasso)

Bardolino

Masi Winery-Masi Valpolicella

Spanish:

Sangre de Tore

Tres Torres

Cran Coronas Cabernet Sauvignon

Gem semi-dry white (Vina Esmeralda)

Germany:

Rawson's Retreat Shiraz Cabernet Sauvignon (Rawson's Retreat Shiraz Cabernet Sauvignon)

Ledamin-Cava Lindemans Cawarra Shiraz Cabernet

California:

Robert Mondavi's Selection of Nape Valley Reserve Cabernet Sauvignon

Aoweng- Opus One (1996)

Woodbridge Zinfandel

Coastal Zinfandel

Concaignon-Song Weng ( Concannon Petite Sirah)

Coastal Sauvignon Blanc

Bersano Barbaresco

Top ten famous brands of domestic red wine :

"Legendary quality, a hundred years of Changyu" - the most clear and accurate red wine brand, but the brand is suspected of aging and should be updated from the perspective of legend, such as "update the legend from multiple perspectives of "achievement quality, romantic quality" concept". The role of Custer Winery is only to build the reputation of Custer Company in China, and it does not enable Changyu to obtain much expected returns. Cabernet, which was built for 29 million, faced malicious low-price attacks from competing products, but it also lost its original intention of making Cabernet high-end.

The above two items are considered by some to be the two major failures in Changyu's century-long success.

"Authentic good wine, talented and talented" - hawking-style advertising does not clearly convey differentiated appeals, lacks sufficient print media dissemination, and it is difficult for consumers to know what is being said. . After the integration, Great Wall faced double losses caused by the dealer network and the streamlining of duplicate products, but it also gave second-tier manufacturers good development opportunities. On the one hand, learning from Great Wall is OEM processing, and on the other hand, it is excellent performance in terminal construction.

"Dynasty of wine, wine of the dynasty" - a potentially dangerous brand with no clear brand positioning and product appeal. It has had empty advertising slogans for 20 years. There is no innovation in marketing and it is old-fashioned and new products. Due to poor development, it has been closely targeted by second-tier brands and is the brand most likely to withdraw from the top three brands. Due to the over-reliance on East China in terms of sales, it can be said to be full of crises. From the perspective of visual symbol management, Dynasty is successful. The memory of the red vineyard has been widely recognized by consumers. However, the frequent appearance of Dynasty’s old office buildings in CCTV weather forecasts makes people unable to find the feeling of "Dynasty" at all. .

"Veiron Dry Red" - already ranks fourth in sales volume in the industry, and at the same time has to accept that it is considered by consumers to represent low-end red wine. The vigorous development of low-end red wine has enabled the company to quickly scale up and complete the company's primitive accumulation. However, consumers seem to have no other concept except that Veyron's wine is cheap. Weilong dry red wine has won the title of National Famous Brand for four consecutive years and has been recognized by the China Consumers Association as the only recommended brand in the domestic wine industry. However, it is difficult to use it as an effective reason to promote wine products. Therefore, the effectiveness of Pu Cunxi's celebrity advertising has also been greatly reduced. Now, facing the situation where the country has begun to cancel semi-juice wine, it is time to build a brand and improve its quality.

"Hometown of Grapes, Sunshine All Seasons" - Xintian has gone through arduous exploration and finally found its own advantageous positioning. It also talks about the place of origin, but its explanation is much smarter than that of the Great Wall, and it is easier for consumers. Recognize and understand the appeal of “good wine comes from the hometown of grapes”. Xintian’s 14 yuan dry red seems to be a success. However, I am afraid only he knows how much sacrifice Xintian has to make. In the process of settling accounts, it is difficult to understand where the national taxes, long-distance freight, high entry fees, personnel wages, advertising expenses, and especially the dealer's profits come from.

"Yunnan people drink Yunnan Red", "Yunnan bids farewell to the era without its own famous wines" - Yunnan Red quickly established a foothold in Yunnan with its own unique culture and product formula, and then brought Yunnan to Guizhou The advantages of the plateau terrain poured down, conquering Guizhou, entering Guangdong and Guangxi, leveling Sichuan, and entering Hunan. Then, relying on the "diaoyutai state banquet wine", they wanted to march north, which was also called high ambition. In addition to the relatively high price of the initial products and the large market space for operation, another reason why Yunnan Red can be marketed nationwide is the widespread recognition of "Yunnan style culture" throughout the country. After all, red wine is a romantic, legendary and fashionable situational experience consumer product, and Yunnan style has all the consumer recognition to appeal. Looking across the country, there are only a few places that can produce local concept red wine and market it nationwide. But we have also seen that with the price transparency of Yunnan Red, thin profits, unfavorable development of new products, and discomfort in marketing to national tastes, there is still a long way to go before Yunnan Red becomes a national brand.

"Effective communication, Impression Dry Red" - Impression Dry Red, a brand that has become famous in less than a year, follows a "road of experiential consumption" in terms of brand positioning. 8500 standard king, franchise impression has its own brand, making red wine as popular as beer, Tetra Pak red wine, beer bottle red wine, joining hands with Xintian to create China’s red wine aircraft carrier, public relations hype, news flying all over the sky, it can be regarded as a rapid operation to build brand awareness master. But take a calm look, is there any sales-oriented company that can revitalize the market through hype alone?

"Tonghua Dry Red" - one of the oldest wine companies, was founded in 1937 by the Japanese Keiji Kinoshita. But except for Wu Dawei of Shuangkoushan Wine, consumers have basically no impression.

Since 70 of its categories are related to mountain grapes and sweet wine, Tonghua Co., Ltd. will face huge pressure to survive in the face of the decision of the China Winemaking Industry Association to cancel semi-juice wine. The image of mountain wine has greatly damaged Tonghua's brand. How to let consumers know that this Tonghua is not that Tonghua will also be a big problem for the company. At the same time, it is equally important to give the company a clear positioning and tell consumers who it is and what characteristics it has.

Dragon emblem dry red - from "European style, dragon emblem expresses it" to "the way to enjoy the enjoyment of successful people", to today, "the dragon emblem reflects the supreme choice". Longhui Dry Red has always taken the high-end route. This company was founded in 1910 and once cooperated with the world's third largest brewing company, France's Pernod Ricard Group, for 15 years. Although it has fallen out of the top ten domestic sales, it still has a special sales channel that is enviable. . That is, it has the largest share of domestic four- and five-star hotels, and the largest share of Asian wines among high-end Asian restaurants in Europe. Its export volume accounts for 12.5% ??of the country's total wine exports, while its export value accounts for 23.6% of the country's total wine exports. In 2001, the APEC meeting in Shanghai designated dragon emblem as the designated banquet wine. It’s not that such companies have no differentiated publicity points, but the total amount of communication is not enough to let more consumers know the company’s advantages. In addition, Longhui Company has become the Chinese general agent of the Hardy series products of the "Constellation-Hardy" company, the world's largest red wine company. I believe that Longhui products, which put down their aristocratic pretensions and increase investment in brand promotion, will have a new development. .

"The Shangri-La of the World" - Zangmi is not originally wine. What this brand sells is not wine at all, but the mysterious culture of Shangri-La. What it sells is the unconquerable legend of Meili Snow Mountain. What it sells is Tibet. The pure melted water of thousand-year-old ice and snow used by the secret store sells people's yearning for an ideal life. Before being acquired by Golden Luk Fook, Shangri-La-Zangmi lacked sales channels and networks. After entering Golden Luk Fook's network of 2,000 dealers and tens of thousands of strong terminal stores, I believe the situation will be greatly improved. The biggest development bottleneck of Zangmi is: "Fundamentally, she is not wine." Therefore, people who have long-term red wine consumption habits do not like her, but people who have no experience in red wine consumption appreciate her very much. She has a fresh and unique taste like that of a girl from the snowy land of highland barley. How to solve the problem of recognition of Shangri-La-Zangmi among mature red wine consumers will be an important development issue.

In addition, East China, which focuses on technology and is based in Qingdao; Rong Chen, who took the lead in investing in the construction of manors; Liang Group, a Hong Kong company with rich marketing experience that invested heavily; and the liquor giant brands Moutai and Gujingqian. Red; the King of Xixia, Loulan, Xiyu, and Mogao of the Western Legion all have the world in mind and want to compete in the Central Plains.