Brief introduction of Zhao jun

Zhao Jun, male, born in1957-12-19, now lives in 066004, Forging College, Yanshan College of Mechanical Engineering, Qinhuangdao, Hebei Province, and is a professor, dean and tutor of Hebei Normal University.

Chinese name: Zhao Jun

Zhao Jun Mbth

Nationality: China.

Date of birth:1957-12-19

Occupation: teacher

Graduate school: Nankai University

Masterpiece: knowledge management

Gender: male

Address: Forging Institute, Yanshan University of Mechanical Engineering, Qinhuangdao, Hebei

Postal code: 066004

outline

Zhao Jun, associate professor, graduated from Nankai University Business School in 2004 with a doctorate in management (brand management). The main research directions are marketing, brand strategy management, business model planning, corporate culture and so on.

learn from others'experience

198 1- 1985 studied in the history department of Hebei Normal University and obtained a bachelor's degree in history;

1989- 1992 studied in the history department of Hebei Normal University, studied under the famous historian Mr. Yuan, and obtained a master's degree in history (the direction of modern economic history in China);

From 20065438+0 to 2004, I studied as a doctoral student in Nankai University Business School. I studied under Professor Han, a famous management scientist, and got a doctorate in management (brand management direction).

Business experience

1985.7-1993.11teacher of Hebei forestry college;

1993. 1 1- Teachers of Hebei Normal University this year.

Social part-time job

He is also the deputy director of the Brand Management Professional Committee of China Market Society of China Academy of Social Sciences, the professional manager research center of China Ministry of Personnel, an expert from Ministry of Human Resources and Social Security, a member of the drafting group of national professional standards of Corporate Culture, the head of the compilation group of certification teaching materials of Corporate Culture, an expert from the national question bank, and an expert from the Political Research Association of the Propaganda Department of Hebei Provincial Party Committee. Lecturer of Tsinghua University Professional Manager Training Center, senior member of Asian Brand Committee, etc.

Education and research development

Teach a course

Undergraduate: marketing, brand strategy management, marketing channels, corporate culture, etc.

MBA course: "Marketing Management" (taught in English)

Scientific research task

Since I joined the work, I have presided over the longitudinal research project:

1. Subject of Science and Technology Department of Hebei Province: "Study on Industrialization Strategy of Intangible Cultural Heritage in Hebei Province", 2006;

2. Communications Department of Hebei Province: "Research on the Innovation Strategy of Spring Rain Service Brand of Shijiazhuang Toll Station in Hebei Province" 20 1 1.

The consulting projects presided over and participated in mainly include:

1. Brand image strategy of China Offshore Oil Engineering Co., Ltd., 200 1

2. Cosco Group Cosco Bulk Group Corporate Culture Construction Research, 2002

3. Research on Corporate Culture Construction of Construction Branch of China Railway No.1 Engineering Group Corporation, 20 10

4. Research on the Corporate Culture of General Aviation in aviation industry corporation of china, 20 12.

5. Research on corporate culture and brand development strategy of Shandong Dazhuang Group, 2002

6. Research on Brand Strategy of Shanghai Wei Xiang Real Estate Group, 2004.

7. Research on brand development strategy of Qingdao Ocean Yingpaier Engineering Company, 20 1 1

8. Research on Brand Management of Tianjin Jinhongda Clothing Group Company, 20 1 1

9. Study on Corporate Culture Landing of Hunan Huarong Xiangjiang Bank, 20 13

10. Shenzhen zhongshanzheng _ brand development strategy research, 20 13

1 1. Study on Brand Marketing Strategy of Shandong Huaxing Machinery Co., Ltd., 20 12

12. Study on brand evaluation system of Hebei Expressway Administration Bureau, 20 12

13. Study on brand development strategy of Handan Asia-Pacific Real Estate Development Group, 1995.

14. Research on brand strategy of Grassland Xingfa Group, 1998

15. Study on Brand Strategy of Shandong Dezhou Paji Company, 1997

16. Research on brand strategy of Hebei Lisanmao Textile Group, 1997

17. Research on brand development strategy of Hebei Qinghe Bafang Textile Group, 1998

18. Research on brand marketing strategy of Henan Jinxing Beer Group, 1997

19. Research on brand marketing strategy of Zhejiang Youngor Clothing Group, 1996

20. Research on brand integration strategy of Shijiazhuang Okay Group, 1998

2 1.2007 Study on the brand development strategy of Shijiazhuang Whitman Sheep

22. Brand development strategy of Zoomlion Construction Machinery Co., Ltd., 2007, etc.

Scientific research paper

Since joining the work, more than 40 research papers and reports have been published. The main research papers are:

1. On the relationship between brand positioning and brand extension, Nankai Business Review, No.2, 2004.

2. On the formation mechanism of brand positioning, Hebei Academic Journal, March 2004.

3. On the relationship between brand positioning and brand recognition, Economic Forum, No.3, 2004.

4. Regional brand: brand concept specifically referring to industrial clusters, Hebei Academic Journal, May 2008.

5. Study on the connotation and structure of regional brand recognition, enterprise vitality, 2008,3.

6. On the regional branding of intangible cultural heritage, theoretical exploration, 2008,3.

7. Study on the Strategic Approach of Regional Brand Assets Appreciation, China Science and Technology Forum, 5 issues in 2007.

8. Doctoral thesis: Research on brand identity design based on orientation, 2004, and so on.

publish a book

The works published since joining the work mainly include:

1. Research on service brand management mode of Spring Rain, Tsinghua University Publishing House, 20 13 1 1.

2. Famous brand: communication background, Wuhan University Press, 1999 1 1.

3. Knowledge Management, Nankai University Press, September 2006

4. Knowledge management series (* * * six volumes, 920,000 words), Guizhou People's Publishing House, 2003, 1 version. The topic is: promoting the wheel of learning and condensing knowledge.

Understand employees, CKO, take charge of knowledge enterprises, enjoy knowledge, guard against risks and add value to knowledge capital.

5. The Cultivation of Emotional Intelligence, Nankai University Press, 2002, 10.

6. The Ministry of Labor's "Corporate Culture Teachers" series, "Senior Corporate Culture Teachers", China Financial and Economic Press, 2005, etc.