Advantages of customized travel applets and how do applets enter the tourism industry?

What role does the tourism industry play in combining small programs?

First of all, save the user's booking time.

Tourism consumption is relatively low frequency. Most users travel 1-2 times a year. It is inconvenient to download the APP for a long time, and it takes time to download it immediately, not to mention queuing to buy tickets. The small program solves this difficulty, which is equivalent to grasping the pain point of the market.

Second, improve the user booking service experience. First of all,

Tourism is an offline service industry, and small programs can just attract the traffic of offline bridges. Become an online ticket purchase and then travel offline.

In this link, tourist attractions, hotels, railway stations, etc. As a bridge between online and offline links, small programs have been swept away and become the entrance for ticket purchase. Users have easy access to travel services.

Secondly,

Optimize the experience by using the feature recommendation function of small programs;

The applet can display the recent preferential activities, routes and popular tourist attractions of the merchants, and provide users with different travel experiences.

The applet can also launch different topic discussions according to different tourist destinations and tourist route settings, and users can communicate freely in it. Thereby expanding the popularity of merchant services.

Third, help businesses improve marketing efficiency.

The background function of the applet can customize the user data analysis function, which is convenient for enterprises to adjust marketing strategies in time and create content that is more in line with users' needs. For example, different themes such as parent-child travel routes are displayed for different groups of people, providing users with diverse choices to meet the different needs of users.

The base of 900 million active users of WeChat also makes the tourism industry passively look for users to actively attract users. In addition to the charm of the scenic spot itself, it is more about how travel agencies can better deliver services. It is undoubtedly a good choice to start a new journey of dividends within three years.