Analysis of Hotels in Zhongshan City in 2006

● More than 30 hotel projects have been established, including 25 hotels with an investment of10 million yuan or more.

● Relevant departments said that the rapid economic development can digest the new hotel reception capacity.

Recently, the reporter learned from the Zhongshan Municipal Government that more than 30 hotel projects have been approved in Zhongshan, and 8 five-star hotels will be built in the near future, including 25 hotels with an investment of10 million yuan or more. At present, the five-star Cui Jing Hotel in the West District and Sanxiang Hotel in sanxiang town are under construction. Why are so many hotels approved? Will the supply of Zhongshan Hotel exceed the demand? In this regard, the reporter interviewed relevant departments.

Present situation: the overall competitiveness of the hotel

According to statistics, there are 39 star-rated hotels in Zhongshan, including 300 hotels, guest houses and business hotels, with 30,000 beds and 20,000 rooms. The total hotel occupancy rate is 58%. The highest number of overnight visitors is 4.7 million. The relevant person in charge of Zhongshan Tourism Bureau said that the total number of hotels in Zhongshan is moderate at present, but the occupancy rate is still low. At the same time, the types of hotels in Zhongshan are relatively simple.

The hotel industry has always been an industry that encourages development in the Catalogue of Industrial Development Orientation in Zhongshan just released by the Development and Reform Bureau of Zhongshan City. In recent years, there are more than 30 hotels, including about 25 hotels with a project amount exceeding 6.5438+million yuan, including more than 654.38+00 hotels with a four-star rating. There are as many as eight five-star hotels to be launched in Zhongshan recently.

Supply and demand: economic development promotes hotel fever

Once more than 30 hotels are built and the existing hotels are added, will there be an oversupply situation in the hotel industry?

The relevant person in charge of the Municipal Development and Reform Bureau said that this issue was also raised. From the analysis of the current situation and survey data, this will not happen in Zhongshan. Statistics show that the occupancy rate of Zhongshan Hotel is about 58%. According to a survey report, in general, the occupancy rate of 30% is enough to maintain the operation of a hotel.

In addition, if an ordinary four-star hotel has 200 beds and a three-star hotel has 1 00 beds, then the hotel currently under construction has 4000 beds, which is equivalent to receiving 2000 people every day according to the occupancy rate of 50%. This number is not large. During the Eleventh Five-Year Plan period, Zhongshan's economy will still maintain steady and rapid development, and business travelers brought by economic development will gradually digest the new hotel reception capacity.

At the same time, there is also a phenomenon that many business people who come to Zhongshan choose to return to Guangzhou or Shenzhen on the same day because there is no upgraded hotel. In addition, most of the approved hotel projects are private investors, and the individual economy is more sensitive to the market. Before entering the market, they have done a full feasibility study.

Layout: There are more and more high-end hotels in developed towns.

Among the hotel projects currently approved, except for the urban areas, four-star hotels mainly appear in economically developed towns such as Xiaolan, Sanxiang and Torch Development Zone.

The relevant person in charge of the Municipal Development and Reform Bureau said that when reviewing these projects, the Development and Reform Bureau consciously guided the rational layout of these projects in the central towns of each group. Generally speaking, towns like Xiaolan and Sanxiang are economically developed and are in the center of the urban cluster. These towns need two or three four-star and five-star hotels. If equipped with a three-star hotel, the hotel layout is more reasonable and meets the needs of local economic development. It is more suitable to build a three-star or four-star hotel around the center of the group town. At present, the distribution of hotels that have been established is also reasonable, and there is no rush to one or two towns, which are basically distributed according to the economic strength and needs of the towns. It is reported that Sanxiang is currently building a five-star hotel and a four-star hotel.

High-end hotel zhatui west zone

Relevant departments said that adding high-end hotels can highlight the leisure and entertainment orientation of the West District.

Among the approved hotel projects, there are two five-star hotels and one four-star hotel in the West District, among which Cui Jing Hotel, which is positioned as a five-star hotel, has started construction. After the completion of these three high-end hotels, together with the original international hotels, the West District will become a relatively concentrated area of high-end hotels.

For this phenomenon, the relevant person in charge of the Municipal Development and Reform Bureau explained that a city should have different regions, such as business districts, residential areas, leisure and entertainment areas, etc. The West District has gathered many places and facilities for leisure and entertainment, and has also become the main area for leisure and entertainment in Zhongshan. On this basis, the new high-end hotels can highlight the regional positioning of leisure and entertainment in the West District.

These three established high-end hotels not only provide accommodation, but also include catering, leisure and entertainment facilities. Compared with the West District, the East District is a business gathering area in Zhongshan City, which is more suitable for developing business hotels. At present, there is still a lack of a high-end hotel in the North Gate of Zhongshan and Dongming Bridge in the port town. There will be a light rail station here in the future, and many high-end residential areas have been built nearby. This area has the geographical conditions for the operation of high-end hotels, and it is also a blank area for the temporary layout of hotels.

"The development of the hotel industry can't just look at the room opening rate"

Che Wei, director of Zhongshan Tourism Bureau, said that the low occupancy rate indicates that the hotel has great room for development.

Che Wei, director of Zhongshan Tourism Bureau, said in an interview that the development of the hotel industry has little to do with the opening rate and the current supply and demand. After the completion of the new hotel, it will attract more people to spend the night in Zhongshan, and eventually expand the service industry in Zhongshan.

"The occupancy rate is much lower than that of Shenzhen and Zhuhai"

Reporter: Excuse me, Secretary Che, what are the characteristics of the hotel industry in Zhongshan?

Che Wei: The hotel industry in Zhongshan is characterized by low occupancy rate, insufficient high-end hotels, service quality to be improved and lack of theme hotels.

Reporter: What do you think of the room opening rate?

Car: Our occupancy rate in Zhongshan is 58%, which is slightly lower than the qualified occupancy rate of 60%, but I have some reservations about this data. In fact, the actual occupancy rate of Zhongshan should be higher. But overall, the occupancy rate is still low, far lower than that of Shenzhen and Zhuhai, which shows that the development space of Zhongshan hotel industry is still very large, and the existing problems can not be ignored.

Reporter: What's your attitude towards the shortage of high-end hotels?

Che Wei: We encourage the development of high-end hotels in Zhongshan, and give a green light to project approval and rating, so as to guide the industry to develop to the high end.

"There is no problem in developing eight five-star hotels"

Reporter: How many high-end hotels do you think Zhongshan is most suitable for development in three years?

Che Wei: There is no problem in developing at least eight five-star hotels. This is a very conservative estimate. In the future, the development of the eastern part of Zhongshan will be very fast, and it is possible to develop several five-star hotels in the three eastern towns alone.

Reporter: What is the overall service quality of Zhongshan Hotel?

Che Wei: The overall service quality of Zhongshan is still good in China, but compared with the international metropolis, there are still many gaps in hotel service in Zhongshan. There is a problem of internationalization. We are close to Hong Kong and Austria, so hotel services should take the lead in integrating with the international market in order to integrate into the international economy earlier.

"Insufficient theme hotels and youth hostels"

Reporter: How do you view the relative shortage of theme hotels?

Che Wei: This mainly depends on the guidance and planning of the project. In recent years, business hotels in Zhongshan have developed rapidly. There are more than two five-star hotels to declare, and more five-star hotels are being planned. However, theme resorts and youth hostels are insufficient or not. In the future, we should pay attention to structural adjustment and diversified development when developing the hotel industry.

Reporter: The hotel occupancy rate in Zhongshan is not high. Does it mean that there is limited room for future development?

Che Wei: I can't say that on this topic. I think there is a lot of room for Zhongshan to develop tourism and hotel industry. The investment boom of star-rated hotels in Zhongshan in recent years is an example. In fact, the development of hotel industry has little to do with occupancy rate and current supply and demand. After the completion of the new hotel, it will not reduce the original occupancy rate, but will only attract more people to spend the night in Zhongshan, and finally expand the tertiary industry and service industry in Zhongshan.

List of some hotels under construction and proposed.

Project name: Construction area of the proposed site (m2)

Zhongshan Tongtai Hot Spring International Hotel is a five-star hotel, located near 22790 International Convention and Exhibition Center.

Junhao Hotel Five-star sanxiang town Pingnan Village 30000

Huali Hotel, No.41Zhongshan Second Road, Shi Qi District, Samsung 15765.

Prince Hotel Rainbow Bridge, Four-star West Zone 34904

Zhongshan Garden Hotel, North of Qijiang River, Wuxing West District 7674 1

Cui Jing Hotel, No.38450, Qisha Road North, Hua Fu Road, Wuxing West District