Didn't Sam's member store enter without a card (Sam's member store is free for the first time)

These days, another new commercial species has "killed" into Ningbo. Sam member store will open on May 30th, and invest a huge sum of money in Jiangbei before Vientiane City. Since last Friday, it has held open days continuously, inviting people to try all kinds of food. In my circle of friends, some people have already filled the nine squares, but they are still joking and laughing at themselves and eating only one-third of the booths.

▲ Is my tasting meeting about to catch up with an afternoon tea?

This is the strength of international giants. Free trial, just for you to see. If you want to spend money, you have to wait a few days. If you want to go back in the future, you must become a member first. The membership fee threshold is 260 yuan/year, and there is a discount card 680 yuan/year with higher rights and interests. For this 260 yuan, netizens have different opinions in forums, friends circles and group chats. They think it is not so easy to make careful Ningbo people pay. After all, Ningbo aunts with several sets of house keys in their pockets are used to pulling free plastic bags from supermarkets. Ningbo people naturally have the right to speak about membership. People here have seen the world for a long time, and supermarkets that dare to accept 20-30 yuan membership cards like Sanjiang are rare in China. Therefore, the threshold of 260 yuan is there, and naturally someone will ask: Does Sam understand this city? But think about it, Sam has been in China for 23 years, and Wal-Mart and Wanda behind him have also been in Ningbo for more than ten years, which is also regarded as an old haunt. At the beginning, under the persuasion of Lao Li, Wang Jianlin decided to put the first product of Wanda's third-generation urban complex in Yinzhou, which was a paddy field. But it was this Wanda that made Wang Jianlin sigh, "In 2006, I finally seemed to understand what commercial real estate was." 198 Metro, the first foreign supermarket in Zhejiang,199 came to Carrefour, 20 17 Xiansheng, the first box horse in Zhejiang, and Ningbo has always been an experimental field for new formats. So Sam, who has only opened 24 stores in 23 years, should not be surprised to open two stores in Ningbo this time. 1995, Metro entered China. 1996, Sam member stores enter China. ▲ The first Sam member store in Ningbo.

If you just look at the photos, you may think that they have similar high shelves, XXL shopping carts, large packages and large parking lots as the warehousing industry, but their development paths in China are completely different in essence. The former used to be dominated by units and wholesale customers, and experienced many swings in membership, and finally compromised. Now individual members are opened, and no money is needed; On the contrary, the latter raised the membership fee from the earliest 150 yuan to 260 yuan. Another big difference is that Metro has done a better job in B-end, and Sam laid the idea of C-end as soon as he came up, such as setting up a maternal and child room. Welcome to visit parent-child time.

▲ Maternal and child room in Sam, Ningbo

▲ When you walk into the cold storage area, remember to wear a coat.

Once, in the year when Metro entered Ningbo, six bosses, Changfa, Xinjiangxia, Meilemen, Chenghuang Temple, Erbai and Hualian, got together to discuss how to deal with it. Ningbo, which Sam is facing now, is the base camp of Sanjiang and M6, with Ali behind it. When the first batch of foreign supermarkets changed their faces one after another, Wal-Mart and Carrefour joined Tencent, Auchan and RT Mart joined hands with Ali, and e-mart and Lotte Mart withdrew from the China market, which staged the story that the apprentice killed the master. Sam chose to attack at this time. Its plan is to speed up the opening of stores, with the goal of opening 40 stores next year. At the same time, costco, another giant crocodile of Sam, also said that it will open its first store in Shanghai this year. It is famous for its cost performance, and it is bound to start a new round of fighting. I have to say that timing is really important. Twenty years later, Sam is waiting for more private cars and more urban middle class willing to pay for quality. Moreover, how to satisfy the tricky mouths of Ningbo people without selling live fresh food was first opened during the fishing ban before this test. However, at this moment, Pinduoduo is a mythical country, and the Red Sea of WeChat business is everywhere in this circle of friends. This shopping store pays attention to freshness. The proprietress of the fruit shop downstairs in the community is setting up a group purchase WeChat group, figuring out how to deliver a box of live Portunus trituberculatus and live Pippi shrimp to the door faster. Anything is possible, don't be blind and confident. Then, I went to buy things for everyone first. What I saw is for reference only. The entrance prompt is only for members. Next to it is the area where members can be directly handled. ipad can operate independently:

▲ cashier area

▲ Comfortable height of 9 meters

Cement floors and warehouse shelves, everything is neatly stacked. The number of goods in Sam is different from that in general supermarkets, exceeding 20,000-40,000 pieces. Its SKU is controlled at around 4000, which is suitable for people with difficulty in choosing. For example, when buying paper towels, we all have dazzling troubles. Sam's idea is to save you time. After all, we are past the age of pursuing exquisite beauty.

▲ The huge trolley can accommodate two children.

Electrical appliances and digital electronic products have a very large department. The products of Huawei, Apple, Dyson and many online celebrities can be found here: ▲ Try Huawei P30.

▲ Bulldog speaker

▲ Dyson hair dryer with brush screen is said to sell well.

▲ Dyson vacuum cleaner

▲ DJI drone

▲ Various speakers and headphones

In terms of ingredients and food, it accounts for a large proportion, and all kinds of imported raw seafood and steaks that everyone likes to see:

Now king crabs and lobsters have long been used to living in Ningbo. How their frozen products will be sold needs market testing:

And crayfish, which are very popular in summer, are all ready for you:

What Sam can do is to control the quality. For example, pizza is updated every 2 hours, and roast chicken is updated every 4 hours, which is fresher than many supermarkets:

▲ Only sell eggs within 12 days.

What needs to be tested most is the daily seafood. This market is almost hand-to-hand combat in Ningbo. M6 is spread all over the community. Ninghai also has a seafood shop opened by Xiangshan people. The restaurant is selling live pomfret. Plum fish can be alive and kicking in the circle of friends with oxygen, and the scales in the market are shining silver. Can Sam make everyone accept packaged hairtail, yellow croaker and pomfret? Fortunately, fishing is closed now, and the world is flat. . .

Sam Restaurant, similar to the dining area of IKEA, has coffee, cakes, yogurt ice cream, hot dogs and avocado salad. In short, it should be very popular:

▲ Durian Melaleuca+a cup of iced latte is a good afternoon tea.

▲ All kinds of ice cubes and sauces buffet.

The significance of retail lies in continuously improving efficiency, reducing intermediate costs and creating value for consumers. So, will you visit Sam like this? Finally, Sam can place an order and deliver it on the app. Let's see which district your home is in.

Membership is to delete customers, which is better than Sanjiang. A look at Sanjiang's 20 yuan membership fee is all stripped by the old lady, and all the Sanjiang cards I sent during the New Year are 15% off. I don't want to be funny in that supermarket at all. I just open a supermarket and treat myself as a five-star hotel club. There is also a membership fee. Remember that you are not the only large supermarket in Ningbo. It is suicide to put on airs in a city with developed online shopping and logistics in the Yangtze River Delta! I don't like this kind of warehouse shelves very much. I have been to the subway in Yinzhou once and will never go there again in my life. I don't want to talk about things. Pushing the shopping cart around, I couldn't find the food I wanted. The most annoying thing is that you have to apply for a membership card when you go out to check out. I don't want to pay your bill if I don't apply for membership. I heard it was mandatory for the first time, and I hated this store from now on. Moreover, the price is not low. It is estimated that it will be switched on and off next year. Member? 20% of Youku members don't even want to spend money on advertising, but also spend 260 yuan on membership cards? 20 yuan Sanjiang card people have a card or not. There is a difference in price!