What is the profit model of b2b websites?

The rise of B2B platform has also gone through many years, from Alibaba and HC in the 1990s to B2B platform in vertical segmentation today. The mode of making money has also changed a lot. The traditional B2B platform's mode of making money is mainly to collect settlement fees and intermediary fees for some transactions. The profit models of advanced vertical segmentation platforms are mainly divided into the following categories:

1. Advertising Fee With the development of B2B platform, the platform has gradually gained some fame. After attracting some opinions, it is logical to charge advertising fees.

2. Promotion fee Many companies have always regarded promotion as a barrier to their own sales, and many salespeople in traditional industries are not very good at online promotion. At this time, the B2B platform in the vertical segmentation field can give full play to the advantages of its own platform and use the resources of the website itself to help enterprises do online promotion and collect promotion fees.

3. There are more and more offline activities and meetings. B2B platform has grasped the needs of more people who know more about business sales. Member companies in the platform will be invited to participate in offline activities, hold some presentations in high-end hotels, and charge some meals after the meeting. Or more directly charge the cost of participating in the event. While helping business people to do industry exchange meetings, they also took the opportunity to promote the platform, which can be described as killing two birds with one stone.