Michael Chen's withdrawal from Fujian Xianhezhuang shareholders caused a heated discussion. What is the main reason for the rollover of star-rated restaurants?

Because these restaurants are not run by the stars themselves, they only contribute their own traffic and popularity, and do not pay attention to the management of catering quality. Are all one kind? Cut leeks? Our mentality, whether it is a star or a partner, is only for the benefit, which will lead to such a situation, and we don't take catering as our own business. This is also the reason why star restaurants frequently turn over. In our opinion, star catering is about to withdraw from the market, and the rise of star catering is also due to the blind pursuit of the public. I also hope that everyone can maintain the concept of rational consumption and don't blindly follow the star catering.

Michael Chen's withdrawal from Fujian Xianhezhuang shareholders has caused extensive discussion. With the continuous fermentation of the incident, Xianhezhuang also stepped forward to take off the bill for Michael Chen, but everyone did not forgive Michael Chen's behavior and began to question the star catering industry. I don't know when it became popular. More and more stars joined the catering industry, but most of them ended in failure. Star catering itself has a high advantage. Why is the turnover frequency of our star restaurant so high today?

First, because the stars are not directly involved in the operation.

Most star-rated restaurants in the market cooperate with third-party companies, and the stars join in, and also undertake the promotion of catering brands. Stars don't have any experience and strength in managing catering, and they don't have much time and experience to manage catering, which is the main reason for the rollover of star restaurants.

Second, because all the stars are? Cut leeks? psychology

Most stars engage in sideline business just to make money. Naturally, they won't give up their star jobs. Join the catering industry just to cut leeks. Therefore, franchisees should be rational, do not blindly choose agents and franchisees, and do not choose to believe because of the interests of stars. What is the purpose of opening a shop? Cut leeks? Such a star shop can't be made.