Why did grandma Wu Guoping dare to spend 60 million to build a super B&B?

Why did Wu Guoping dare to spend 60 million to build a super B&B? I think there are four reasons:

1. The unique geographical location and resources of Malingjiao Ancient Village

Malingjiao Ancient Village itself has a history of 600 years. There is an ancient Zima Road in the village. The official road, which runs directly from Malingjiao Village to Zizhou Village in Jiande, is the local transportation artery to Jiande. It is said that it was also a strategic passage in northwest Zhejiang during the Anti-Japanese War. In 2005, the 575-meter-long Maling Tunnel was completed and opened to traffic. It only takes 5 minutes from Malingjiao Village to Zizhou Village in Jiande, Lin County.

Currently, there are 14 ancient trees in Malingjiao Village, including torreya, sophora japonica, green oak, roughleaf tree, oak, Jiangnan alder, red nan, persimmon, white elm, etc. species. Along the road, there is a 1,200-year-old yew tree and a 400-year-old rough-leaf tree, which are still lush and green. During holidays, many foreign tourists come to watch it. Especially in summer, Malingjiao Village becomes a summer resort. When there are many people, the road in front of the village is filled with private cars from other places.

The village has beautiful scenery and a pleasant climate. Malingjiao Maling Scenic Area is a component of Xianhua Mountain, a national 4A-level scenic spot. It is a treasure land for tourism development because it combines beauty, beauty and danger. The village has scenic spots such as Beauty Peak, Hongyanding Forest Park, and Maling Ancient Road.

Some tourists lamented: Malingjiao Ancient Village gives people a feeling of paradise. The village is surrounded by mountains. The yellow mud walls, black earth tiles, stone roads and towering trees all give him a new experience. .

Before Wu Guoping arrived, B&Bs had been developed here. Maling B&B was renovated last year and opened on a trial basis this year, attracting many tourists. On National Day, more than 10,000 people crowded into a small village to hike mountains and stay in bed and breakfasts.

At present, the village has only completed the renovation of two ancient buildings, No. 7 B&B and the Republic of China Courtyard, and only the Republic of China Building is open to the public on a trial basis, with a total of only 5 rooms.

The "Republic of China Building" that was put into trial operation was built during the Shunzhi period of the Qing Dynasty. It was later burned down and rebuilt during the Republic of China period.

"Everyone is rushing to stay here, and there is nothing we can do if we don't have a room. It is now open on a trial basis, and a room costs 300 yuan." The B&B staff said with a smile, "It will be renovated in the future, but it won't be at this price. Here you go."

With these foundations, Wu Guoping naturally became more confident.

2. The demonstration effect of Moganshan B&B

There is Moganshan in Deqing County, which is less than 200 kilometers away from Malingjiao Village. Moganshan B&B has become a big hit this year! The New York Times selected the 45 most worthwhile places in the world, and Moganshan ranked 18th.

Since this year, a number of boutique B&Bs, represented by "Naked Valley", have become popular across the country. They have not only attracted a large number of people from Jiangsu, Shanghai and foreigners to come and stay, but have also been featured on CCTV. Gain fame and fortune. According to statistics, there are 162 homestays in the western mountainous area of ??Deqing (88 in Moganshan Town and 74 in Futou Township). From January to October this year, there were 600,000 tourists and a tourism revenue of 170 million yuan!

The Deqing Yangjiale brand, represented by Naked Valley, French Mountain Residence, and Hermit Mogan, has also become the golden signature of Deqing tourism and leisure.

Wu Guoping said that the price of his Yemaling specialty hotel will definitely exceed that of a five-star hotel. Do you know why he dares to boast like this in Haikou?

Let’s first take a look at the price of Moganshan B&B. "French Mountain Residence" for example: 4800-7500 yuan (15 service fee)/night/suite! The most important thing is that they are all fully booked! Want to stay? You have to wait in line for a month!

This is the case With successful cases so close at hand, Wu Guoping is naturally confident.

Wu Guoping chose Malingjiao Ancient Village because Malingjiao is close to Tonglu and is in the scenic area along the Fuchun River. "I also built a B&B in Tonglu, and in the future I will consider building a series of high-quality products along the Fuchun River." B&Bs." Wu Guoping is already confident about entering B&Bs.

It seems that when Wu Guoping runs a B&B, he is just trying to be a dumb person - he is determined!

3. Leisure consumption driven by the economy is booming

People can’t help but ask: Why are small farmhouses so popular?

It’s very simple, you have money!

After getting rich, the leisurely people are agitated by retro, nostalgia, and homesickness. All kinds of physical and mental needs such as escaping from the city, breathing the fresh air of the fields, experiencing agricultural activities, and tasting the local flavor are concentrated.

Just as Chinese people are heading towards farmhouses in the fields, a Japanese reporter wrote an article pointing out: According to statistics from the China National Tourism Administration, there are 1.7 million farmhouses across the country. The popularity of private cars has promoted the rapid growth of farmhouses. China's new car sales exceeded 20 million in 2013, and the number of private cars exceeded 100 million. The residential areas and consumption activities of urban residents have begun to expand from urban centers to the suburbs.

Look, the Japanese pointedly pointed out that the popularity of farmhouses is due to the popularity of private cars, and the popularity of private cars is due to money. Marx said that the economic base determines the superstructure. When you have money in your pocket, you will naturally be willful. Sea cucumbers and squid are no longer rare. I am tired of living in the presidential suite. I just want to live in an adobe house, a wooden house, or a bamboo building! I just want to eat pheasants and rabbits in the wild. Wild vegetables that pooped on it!

In an era that advocates individuality, autonomy, and liberalization, living a life that is different from others is awesome and showing off! What are you doing at home on the weekend? Check WeChat ?Looking at Weibo? Chatting with people? Picking up girls? If you don’t pick up a girl, you’ll get yourself into trouble first!

Go to the suburbs! A photo of Butterfly XXOO was sent, and she immediately killed the hard-core girl. Overtime workers.

What’s more, even if you don’t want to be different or of a different race, your children are forcing you to go out! Family travel is also a necessity.

At the same time, sightseeing tourism has been out. People have begun to pay more attention to the depth and quality of leisure tourism, and have begun to transition from sightseeing tourism to resort-style in-depth experience tourism. Arriving at the destination, staying there, counting stars, and listening to frogs croaking is the life a diaosi wants.

Wu Guoping firmly grasps the core element of "homestay", which can be said to have captured the inner world of diaosi. If there is strong demand, there will naturally be strong consumption, and naturally there will be various coins that can make your hands cramp.

4. If a man does not work for himself, he will be punished by heaven and earth. Wu Guoping is planning for retirement

There have been rumors on the Internet that Wu Guoping, the chairman of Grandma's family, is about to "retire". Regardless of whether the rumors are true or not, if it is Really, let's take a look at what the 50-year-old Wu Guoping did when he "retired".

If Wu Guoping really retires, then "Let's Go", which he invested more than three years of hard work in, will be his last dance before leaving office.

When Wu Guoping talked about "Let's Go", he said: "I think catering should be entertainment-oriented. I have put a lot of 'love' into this store. It is the most invested in the Grandma's Family series."

This is official talk, but what is the actual marketing point of "Let's do it"?

Look, what we eat here is not pizza or pastries, but our most popular food. Common foods include peanuts, edamame, chicken feet, sweet potatoes, pig trotters, lamb legs, and duck necks on a large plate. No utensils or cutlery are used, and eating is done with bare hands. Note, you still eat with your bare hands!

Wu Guoping said: "It is a state of freedom, releasing the negative energy and pressure in life and work, bringing pleasure and happiness to the guests, allowing them to return and release. Eat standing up, with bare hands Eating, eating happily, and eating together are all to create happiness, which is in line with the current trend, from privacy to experience.”

Isn’t this the positioning of farmhouses? !

It turns out that Wu Guoping has been planning a farmhouse for a long time!

From this point of view, entering the Malingjiao B&B is a natural and logical step.

And all of this is for one purpose: retirement care.

According to Wu Guoping’s friends: “In his nearly fifty years of life, twenty years were devoted to scholarship, fifteen years to state-owned enterprises, and fifteen years to single-handedly creating the most important business in China today. The most competitive and fashionable catering empire.

”

After working hard for most of my life, I have no courage to invest 60 million in a B&B for retirement. Why do you need so much money, right? Angkor?