Lincoln Continental will be discontinued at the end of the year

On July 2, according to foreign media reports, Lincoln will end Continental sedan products, and Lincoln Continental will cease production by the end of 2020. After the suspension of Lincoln Continental production, Lincoln will no longer retain its sedan product line and focus on more popular products such as SUVs in the future.

The discontinuation of Lincoln Continental is on the one hand a focus on the product line and on the other hand a focus on pure electric vehicles.

Previously, Ford had discontinued sedan models such as the Fiesta, Focus, Taurus, Fusion (the domestic version is called Mondeo), and the Lincoln MKZ on the same platform.

The last Lincoln MKZ will roll off the assembly line at Ford's Hermosillo plant in Sonora, Mexico on July 21, 2020. On the same day, Ford Fusion production will also end at this plant. ?

After Lincoln officially announced the discontinuation of the Lincoln Continental, the Lincoln brand no longer has sedan products. The only remaining product lines are SUVs composed of adventurers, aviators, navigators and navigators. ?

However, before it is officially delisted in the mainland, it will be sold in the Chinese market for another year, until 2021.

In 1939, Lincoln built a new Continental model based on the Lincoln Zephyr. Production at that time continued until 1948. After an eight-year suspension of production, Continental continued to produce nine generations of models. ?

The current Continental model was originally launched as a concept car at the 2015 New York Auto Show as a Ford luxury sedan. But since its relaunch in 2016, sales have not been good.

In the first full-year sales period on the market in 2017, 12,012 units were sold, which was the best performance of the mainland Continental. In 2019, its sales volume was only 6 , 586 vehicles.

In terms of sales volume of D-class sedans in the United States in 2019, the Mercedes-Benz S-Class and BMW 7 Series sold 12,000 and 9,000 units respectively, and the terminal selling price of the Lincoln Continental is higher than the above two models. Much cheaper. As early as August last year, news of the suspension of Lincoln Continental was revealed.

It is understood that Ford plans to launch two new pure electric SUV models between 2022 and 2023, which are regarded as important products for the group to move toward electrification. The new vehicles will be produced at the Flat Rock plant in Michigan. put into production. ?The plant currently mainly produces two models, the Ford Mustang and Lincoln Continental. To make way for these two blockbuster SUV models, the suspension of production in the Continental is also expected.

The first pure electric crossover in the future will be the Mark? E, which is expected to be launched in late 2021 or early 2022 and officially put on the market in 2022.

In recent years, SUVs have been enthusiastically sought after in the consumer market for their advantages such as large space and high chassis. Sales have increased rapidly, and they are likely to replace the dominant position of sedans. SUVs have also become more and more popular. The main product lines of major car companies. ?

This is particularly prominent in the Chinese market.

During the period affected by the epidemic, the decline in SUV sales was slower than that of sedans. In April and May after the epidemic gradually stabilized, SUV sales achieved year-on-year growth, but the demand for sedans increased year-on-year. The decline is obvious.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.