How to promote catering franchisees?

Generally speaking, during holidays, the passenger flow of catering franchisees will increase to varying degrees. This time is also a good time for catering franchisees to promote publicity. To make the festival expensive and extensive, restaurants should reflect the festive atmosphere in terms of dishes and store layout, and at the same time provide good service, which is the key to attract customers to come again.

2, the guest information table.

Record the information of diners in the form of reports, so as to provide personalized services for different types of guests, such as guests' birthdays, wedding anniversaries and children's full moons. Guests' preferences, taboos, etc. A detailed record of a dish. On holidays, enterprises will send greeting cards, greetings, text messages, greetings and so on. Based on this, they will organize relevant personnel to systematically classify the guests and keep in touch, so as to realize the friendship from "guests" to "friends" and build a loyal support group.

3. Internal promotion methods.

It can't be ignored that the catering franchisees with good benefits create a cultural atmosphere within the enterprise. Therefore, internal promotion means making use of internal advertisements, billboards, POP pictorial, etc. to publicize the promoted dishes. In order to attract customers to use them to expand sales and create a dazzling array of shops, "eating goods" can be seen everywhere. Only by vigorously strengthening internal publicity can customers be widely organized and retained.

4. Media promotion methods.

Today's information is very developed, which also brings convenience for the catering industry to communicate with guests and draws closer the relationship with guests. There are many media interfaces, and catering enterprises need to determine the media carrier according to their own marketing needs. Newspapers, TV, radio, DM and other media are commonly used. When selecting media, you must choose the correct media; Second, we must choose the "selling point" of advertising content and not follow the trend; Third, it must appear repeatedly in a period of time to attract the attention of guests;

Fourth, we should pay attention to "cost performance", pay attention to saving expenses, and get the maximum effect with the least money.

5. Online promotion.

With the development of the Internet, the number of netizens is increasing, and businesses have launched online ordering and online group buying, which is also a good marketing method.