Hotel promotion plan book

# Planning # Introduction A planning book is a text that plans future activities or events and shows them to readers. The following is the hotel promotion plan compiled by KaoNet, welcome to read!

The first hotel promotion plan

On the occasion of the celebration of the X anniversary of the opening of the hotel and the coming of the xx Festival on X month and X day, with the help of the intersection of the X anniversary celebration and the xx celebration, we will expand the hotel's popularity, establish the hotel image, strengthen the emotional ties with business customers and brother industries, further enhance the influence of the xx hotel in xx area, stabilize and consolidate old customers, conduct emotional marketing and cultivate customer loyalty. I. Activity requirements

1, festive scene layout, the whole set off a relaxed, cheerful and lively atmosphere. Focus on grand, generous, simple and festive hotel anniversary planning.

2. Arrange hotels and venues in close connection with anniversaries, xx festivals and festivals.

Second, the content of the activity

1. Invite Brother Group, major hotel customers, old customers and cooperative guests to attend this anniversary celebration.

2. The artists in the marketing department are responsible for taking photos all the time, and the personnel in the marketing department are responsible for inviting VIP customers, new and old customers, guests from various brothels and sponsors.

3. Layout of the internal and external environment of the hotel.

The celebration of the X anniversary of the hotel will be held in the multi-function hall of the hotel.

5. All departments of the hotel organize their own programs (Marketing Department X, Human Resources Department X, Finance Department X, Leading Group X, Engineering Department X, Front Office Department X, Catering Department X, Room Service Department X), friendship programs of brother units, interactive friendship programs between guests and hosts, interspersed with celebration gratitude feedback lottery activities and on-site awards activities.

6. Hotel drama performance.

7. Hotel leaders and department managers are on-site judges (specific personnel are designated by the Human Resources Department).

8. On-site awarding guests (hotel leaders).

9. Speech on the winning essay, evaluation of the third prize and the first prize (bonus cash: RMB xx, second prize cash: RMB xx, third prize cash).

10, grand prize x (cash xx yuan), first prize x (cash xx yuan), second prize x (cash xx yuan), third prize x (cash xx yuan).

1 1. All prizes for participating in the award-winning essay speech are xx yuan (limited to the first xx applicants).

12. Draw a lottery for the guests on the spot (prizes can be food and beverage coupons, room coupons, recreation department coupons, Christmas celebration mascot gifts, etc. X grand prizes, one free standard room for one night, X first prizes, xx dining vouchers, 2 second prizes, X third prizes, one recreation voucher and one celebration New Year gift).

13. When the hotel judges outstanding departments, teams, employees and management personnel, it can be awarded by the leaders on the spot at the celebration (the specific prizes are awarded according to the hotel bonus system), which can also be carried out at the end of the year and decided by the leaders.

Third, the hotel's internal and external environment layout

1, warm congratulations on the X anniversary of the opening of the hotel! Celebration, xx celebration.

2. "Thanks for Five Years" is a prelude to the promotion month. Please come here!

3. The hotel sincerely thanks friends from all walks of life for their support and love!

Fourth, the venue layout

1. If the celebration is held in xx Festival, the hotel lobby will be decorated with stickers and ribbons.

2. Balloon colored doors are placed at the entrance of the multi-function hall.

Verb (abbreviation of verb) activity arrangement

1, x month x day 18: 00- 18: 30 celebration launching ceremony (leaders speak, guest representatives speak)

2. 18: 30-22: 00, theatrical performances, live awards, etc. (See detailed program list for specific process)

At 3.22: 00, after the party, all managers escorted the guests out of the store.

Intransitive verb budget

1, the existing cash reward in the plan is xx yuan.

2. The hotel rewards outstanding managers, employees and teams (according to the hotel reward system, which can be carried out at the end of the year).

3, all kinds of small gifts, Christmas celebration mascots and other gifts xx yuan.

4. On-site lucky draw for guests (free standard room of xx yuan per night, vouchers of xx yuan, X copies of anniversary gifts).

5, storefront, venue layout xx yuan, the total cost of about xx yuan.

Seven, advertising

1. Make a simple leaflet (internal production).

2. Invitations from the Marketing Department (loyal customers, sponsors, friendly units, etc.). ).

Put a sign welcoming water in the hall.

4.LED display.

Article 2 Hotel Promotion Plan

Xx Festival is coming, in order to let people know the splendid momentum of the brand and the unique cultural atmosphere of our hotel, and strive to be more festive than in previous years; It has outstanding novelty and uniqueness in decoration and arrangement; Intensify advertising, and achieve good social benefits while improving economic benefits. The preliminary planning layout scheme is as follows:

I. Layout and Decoration of xx Holiday Hotel

1. This year's hotel layout and decoration are operated by both the advertising company and the marketing department.

2. This year, the layout and decoration of the hotel will focus on the lobby, outside the lobby, the front desk and the party site on the fourth floor, supplemented by other places.

3. The detailed rules and expenses of hotel layout and decoration this year will be issued separately by the leaders.

Second, the theme activity arrangement

1, carnival night buffet dinner:

Content: large-scale buffet, comprehensive cultural programs, large-scale lottery activities. (The prize is mainly sponsorship)

Atmosphere layout: warm, bright and cheerful.

Ticket price: xx yuan/piece, half price for children.

Program arrangement: the entertainment department is responsible, with lottery activities interspersed in the middle, and the marketing department is responsible for program review and overall coordination.

2. Candlelight dinner:

Scale: xx people

Content: candlelight dinner, family package. Suitable for families and couples.

Atmosphere layout: candlelight, light music, quiet and peaceful, romantic and warm atmosphere.

Ticket price: xx yuan/piece, half price for children.

(The fees for the above actors and hosts will be instructed by the leaders of the entertainment department. )

Third, the overall atmosphere layout of the hotel.

1. Distribute clothes and gifts to all business areas.

Balloons are the main part of the festive atmosphere in the lobby and coffee shop.

3. The hotel provides photo service.

Fourth, advertising.

1. Advertise on TV stations, traffic channels and evening papers (the expenses have been included in the annual advertising budget).

2. Print xx leaflets (the expenses and finance will be instructed by the leaders separately).

3. Print greeting cards and send them to customers (the expense sales department will give instructions separately).

4. Lobby advertisements, banners outside the lobby and elevator advertisements.

V. Countdown work

1, hosted by X -X-X, and put in place in the lobby on X-X.

2. The specific layout of X month and X day.

3. Christmas tickets, greeting cards and leaflets were made on X day.

All departments began to sell tickets on X and advertise in various media.

5, X month X day began to decorate scenic spots.

The layout was completed in June 10.

7. Send greeting cards on X-day.

8. Entertainment programs approved on X month and X day.

9. Issue a memorandum within the Party on X, X, X, X. ..

10, clothes will be distributed on X day of X month.

1 1, do all the work of the party on X.